Can you believe that the year is halfway over?
I mean, I know that's just kind of, part of getting older is constantly saying.
Wow.
Time just flies.
I can't believe it's already July, but like seriously, I
can't believe it's already July.
I think now is a really good time to have kind of a check in with yourself and with
your business, with any of your goals, really, but particularly when it comes
to business, the halfway point is a good.
Chance a good opportunity to turn things around.
It's definitely not too late.
I have had years where I made the majority of my money in Q3 in Q4.
And I think there's just something really powerful about the end of the
year and like going in to finish strong.
So today what I wanted to do was look at my goals for Q3 and Q4.
I actually haven't planned out my launches or what I'm planning
to do and how I'm gonna make my money in the end of the year.
So.
There's no better time than right now, a few days into Q3.
Right.
So one of my favorite things to do is just do some pre-writing.
I'm gonna go upstairs to my little loft area, which is
just my like comfy, safe space.
I love going up there.
Sometimes I just leave my phone downstairs.
I'm definitely gonna leave my computer downstairs and I'm gonna sit there with
a pen and paper and just write out.
Comes out for my intentions.
Like, what am I really feeling right now?
What am I really feeling like I can offer the world?
I know I keep saying feeling and you know, I all, I'm very analytical
and it's important to look at your numbers in business and all this stuff.
But I think that's really where you have to start in business
is what do you want to do?
What do you feel called to do it?
May.
Not be the most profitable.
It might be the most profitable, but start there.
And then you can figure out how to make the numbers work or analyze
to see if the numbers will work after sitting with it for a minute.
So that's what I'm doing right now.
I'm not sure about you, but after a while, my brain just stops working and
I need either sleep or food to like.
To bring it back to life.
So I'm meeting some cashews.
Hmm.
I feel like cashews are good brain food.
Right?
Like having healthy.
Protein things like that can't be bad for you.
Right?
I definitely find it easier or better for me to eat food like this when I'm
trying to brainstorm and be really creative than like going and grabbing
some Wendy's French fries or something.
Even though those sound amazing foods like that just don't
help your brain work very well.
So
I'm currently browsing app Sumo, which is one of my favorite website.
When I'm in need of inspiration when I have a problem to solve, when I
just wanna check out what new apps and tools are available out there for
online business owners, freelancers, et cetera, app Sumo is really cool.
They have a curated assortment of different apps that are
available at super amazing prices.
And.
Right now when you're watching, this is actually like the best time to check
out app Sumo, because it is Sumo day.
Sumo day is app sumos 96 hour event, where they're going to have amazing discounts
on some of the products available.
They're also gonna be doing giveaways.
So run don't walk, go check out.
What's available on app sum out by clicking the link
down in the description box.
It'll be the first one down there.
I recently picked up a tool called fast pages, which allows you to
build websites and landing page.
Super easily, even if you are not like a professional, I certainly am not.
And I'm using fast pages to kind of bring to life.
Some of the ideas that I just brainstorm.
And I'm currently brainstorming, I'm thinking about creating a new landing
page for my coaching offer, which I'm going to bring back on a limited basis.
That's one of the kind of things that I wrote down upstairs that
just felt really right and felt like something I was missing.
So.
I am going to work on building that out and fast pages is a part of the 96
hour Sumo day event, where app Sumo is gonna be discounting a ton of products,
giving away a ton of cool stuff.
You have to check it out.
I'll leave a link down below and a.
Think app Sumo for sponsoring today's video.
I feel like there really is no better way to brainstorm than to
get outside, to move your body.
Lots of cars going by, but enjoy nature.
Look at rabbits, look at ducks, all the things, and again, just like
release, set your intentions and get in tune with what you really want to do.
All right.
Sorry for the weird look, but just got done with my walk and
I'm gonna now shower ki be out.
Well, first of all, a shower is a brilliant place for ideas.
If you didn't know, try it out.
I actually got this thing it's called.
Um, there's weird notes on here that I don't want you to see.
Hold on.
It's called Aqua notes, not sponsored, but it's this like
suction pad that you can put in your shower and it works in the shower.
Pretty cool idea to take, talk about it if you're curious, but I'm gonna
go and actually do the numbers on, oh my gosh, my pencil's broken.
I'm gonna go crunch the numbers for this idea that I have to figure out,
you know, how many coaching clients they need to take on how many launches
I need to do before the end of the year, how many full service clients
I need to take that kind of thing.
So that's, I can one keep my brain sharp.
I like to do math in my head to keep my brain.
And then I can start actually putting on onto a calendar, planning out
the marketing, all that good stuff, you know, down here at the labtop.
So let's go, well, I'm gonna go, you're not gonna go with me.
That'd be weird.
Right?
I got my little projections here.
I got my water.
I got some glasses.
So I can see the light.
Let's make some stuff happen.
So now that I know what I wanna do, I look at historical data
to see if that is realistic.
So for example, if I have a goal of getting two coaching clients by the
end of the year, and that's my max, that's like the maximum that I'm
gonna work with, I'm going to look at past Q4 S Q3 S I'm gonna look at.
Coaching sales funnels to see how well they converted, same
thing for courses, same thing for service based clients, et cetera.
So I'm just gonna do a little digging through my data right now to see if these
goals that I wrote down are realistic.
And if they're not realistic, what I need to do to make them happen, had to
take a smoothie break.
I think I forgot to eat lunch today, trying to figure out why I'm so hungry.
It's gotta be it.
This planning doc that I put together is super, super simple.
It just has all of the quarters broken out.
And then I have the product or service that I'm going to be focusing
on that quarter, the on sale date, and then the program start date.
Specific to courses.
So, you know, sometimes I might, pre-sale something that is a cohort
course that doesn't actually start for a month later at things like that.
So as you can see, if we go down to Q3, the big thing that
I'm launching is S M a four.
, which is my, um, social media management accelerator course,
the fourth edition of that.
And then the one-on-one coaching, like I've been talking about.
So I have the on sale date for August 20, 22 for S M a, um,
pre-sales are gonna happen a little bit before that for the VIPs.
So you can get on the VIP list if you want to, if you're interested and
then it's gonna start in September and then coaching, like I said, Evergreen.
It's not really something that I'm like selling in Q4.
I have a new product that's gonna be dropping.
I'm super excited about it, but I have it blacked out.
Cause I'm not ready to talk about it yet, but that'll be going out
in mid-October and it's evergreen.
So it's not gonna have a program start date.
And then I also usually do some type of a cyber week sale or bundle.
So I need to start planning the specifics of that, which
will happen in late November.
Now that I've made my projections, I've done all my numbers.
Things are looking good.
They're looking possible.
Here's the thing about goals.
A lot of people don't actually take action on them.
It's all good and great to have like the feel good stuff, right.
To have the vision board, to have all the projections broken down.
I have, you know, all that that's, that's good.
Like that is definitely a part of it.
And I definitely recommend like saying little affirmations to yourself and
like really envisioning yourself, like having this, you know, whatever
it is that you're trying to do, having this launch or whatever, like
totally do all that feel good stuff.
But.
the problem is a lot of people don't actually follow through because they just
don't make time to make the things happen.
So for example, the two big things that I'm going to be working on
for Q3 and Q4 are my coaching offer and launching S M M a.
4.0, this fall.
So for example, for S M a there's a lot of moving pieces to that.
So I actually started a document that has like all of these different check
boxes for each individual task, because.
There's a lot, you know, like, okay, I did the first one just now,
which was to email my wait list.
People I'm gonna need to confirm schedule with the wait list,
offer early bird pricing.
I'm gonna need to plan out like four or five webinars to
do for the month of August.
I'm also attempting to go on a podcast tour.
So I sent out an email to my email list last night, asking
if anyone has a podcast.
I got, I totally, this is not my original idea.
I got this idea from my friend Nina.
Sent an email to my list.
I said, if anyone has a podcast or a YouTube channel and you think I'd
be a good guest, fill out this form.
And a few people came back with that.
So that's gonna be a goal of minus to get on as many podcasts
as you know, are a good fit.
So if you're watching and you want me on your show, shoot me a message.
So yeah, planning out all these little marketing activities
and really making them happen.
And.
For me, it's also taking it a step further and moving the stuff that's
on this dock onto my calendar.
I live by my calendar.
If it's not on my calendar, it doesn't fricking happen.
First.
I am a part of a few co-working groups, including my own,
the freelance Friday club.
So you can check us out.
I'll link it down below if you're curious, but yeah, so, you know, every,
I think it's Wednesday at noon, we get together and work on our businesses.
So I'll go ahead and just make a note on my calendar.
This is the task for the S M a launch that I wanna work on that week.
Maybe I'm also a part of a video group.
So if there's video stuff, I can slot in there for the other stuff that doesn't
fit in there, I'm just gonna use calendar blocks to make sure that I make time.
And, you know, this is a really big part of.
Planning for sales or whatever is you can't just like launch a thing and
say, okay, I'm gonna put this on sale.
And now I'm gonna have this like wild, like six figure launch or whatever.
You obviously have to work your way up to it and be planning in advance.
Again, building out your landing pages and finding the right tools
that you need and all this stuff takes time, warming up your audience.
So those are my good ideas.
I guess that's what I came up with today.
I hope this was helpful.
Again, I want to thank app Sumo for sponsoring today's video.
It is Sumo day.
Go get those deals, check out fast pages or any of the other
apps that are on sale right now.
They're also giving away a ton of stuff.
So I'm gonna leave their link below.
It is one of my favorite websites I've been using this website for.
Ever.
I just have so many amazing products on there that make running an
online business so much easier.
So we love to support the sponsors.
We love to get a deal, so go check 'em out and thanks for tuning in
and just like hanging out today.
It's been fun.
I hope you enjoyed.
I'll talk to you next time.
Bye.