Are you wondering which types of Pinterest ads are really efficient? Have you tried
video ads on Pinterest? If you had, you maybe noticed that video ads don't seem
to generate a lot of traffic to your website. So the big question is how do
you use video pins as Pinterest ads to get actual traffic and conversions and
not just views on your video? Hi! I'm Anastasia of AnastasiaBlogger.com.
I'm a Pinterest marketing expert and on this channel I share my tips about
Pinterest marketing and online business every Thursday. If that's what you want
to learn about, subscribe and hit the bell button to get notified about my new
videos. Let me just show you when I do a search on Pinterest for whatever keyword
it is you will find here in the search results some pins that are promoted
right? And I can tell you that usually the pins that are promoted and are
moving at the same time, they attract more attention like this one for example
this is a promoted pin. What happens when I click on it? It will go to the website
directly, however if you go to Pinterest and try to create an ad you'll click on
create ad and you'll open this page it will offer you video views and this will
seem probably the most logical solution for you but I do not recommend using
this format because this will as it says exactly Drive your views on your video
so you will get a lot of impressions a lot of views on the video but it doesn't
mean that you will get a lot of traffic if you want to get actual traffic to
your site you need to choose traffic or conversions. Conversions are not
available for new accounts - you need first to generate enough conversions
through traffic campaigns but once you reach a specific limit they require, you
will also be able to use conversion campaigns but for now, you can click on
traffic campaigns and basically it will work the same exact way as if you were
selecting a regular image pin. The only difference will be that it will be a
video. I will call this campaign video peanut
well click continue I'll do the same with AD group then if you have audiences
created in your account you can select one of your audiences that is generated
from your website from the visitors of your side or is based on other audiences
that you can create in Pinterest ad cabinet if you keep scrolling you will
find all other targeting options for example you can select that you want to
show these pins to people that are interested in beauty. Let's imagine that
our pin is about some beauty product, maybe some skin care product. So I will
add here some skincare beauty tips skin care skin self-care ideas and so on so
you can select as many keywords as you wish you can see here that Pinterest
recommends having at least 25 keywords per campaign so I would say that you
still need to keep selecting here different keywords and now if our
product is targeting only women we can select here that we only want women to
see our ad we can select specific age group let's imagine that we are
targeting young women without product and we need to select here only this age
group and you will see here how quickly the potential audience size reduced just
with this selection let's move to the next settings here it's offering me all
US locations I will keep this setting I will pick English as the language that
I'm targeting let's say that I want just to test how this Pinterest ads work so
I'm putting a daily budget of $1 I'm selecting automatic bidding and here you
will see that you can start selecting from your pins that you have in your
account or something that you save from your account you can search by boards
and if you have your specific video pin right in front of you you can simply
copy this part of the URL of the pin and just insert it here and it
find it automatically and this helps you to select your video opinion really
quickly and then you will click lunch I will not do it because this is just a
test campaign for me after your click line to Pinterest team will take a
little bit of time to review your ad it can take a couple of business days and
once the ad is live you will start seeing it in your as reporting and then
you can select objective remember that we are trying to drive traffic so it's
traffic type of campaign and it will be under traffic campaigns your video ad
And now I'm going to show you how you can actually create your video pins for
running ads this video is made in partnership with InVideo and this is an
online tool that allows you to really quickly and easily create video graphics
it has three different modes you can use pre-made templates they have over 3000
templates in different formats and each template can be used for different
social media by the way they also have an interesting feature called article to
video I'll not show you all the details about it today but it's basically just
your adding your post URL or page from your website and this tool automatically
generates a video using the text and images from your page and of course you
always have this option to create your graphics or your videos right from
scratch using a blank template I just wanted to show you an interesting
feature here it's called brand presets you can upload here your logo you can
even simply give the links to your social media handles and the tool will
automatically generate the brand colors and understand what kind of color
combinations are perfect for your brand based on the content that you provide
either it's your logo or these links will go to a blank template and choose
the vertical either vertical or square video format because that's what works
the best on Pinterest 9 to 16 is a perfect size of the video pin it comes
with this logo I will remove it for now I'll move the text to the top part of
the video pin and will type in the text of my pin we can edit
the text on the right side here you have plenty of phones to choose from I will
make the line height one I'm not gonna change the colors for now just we'll
make it a little bigger I want to add two images to my video pin I will click
on enhancers on the left left side and we'll select this format you notice that
the images are going to be added as vertical but I want to have them
horizontal I'll put this one down and we'll make it horizontal and we'll do
the same with the top image now we need to find some images to add to our video
pin you have here library of over 1 million images and videos to choose from
when you click Choose you will be offered to replace the existing image
and on the top part I want to add a video not just an image in this library
we have premium videos when you have a premium account usually you have very
long video but you need to make it shorter because video pins on Pinterest
have to be short otherwise people will never click through to your site and
will just keep watching the video itself so I'm going to trim this video very
quickly to make it about 4 seconds in total you will click done because you
don't want to use the full video when you look at the scene duration in the
bottom right corner you can change it to 5 seconds that's what I would recommend
if you want to click get actual clicks from Pinterest video pins I want to work
with the shape behind this text I'll change already the color look at the top
right corner you can move your background color to the back behind you
hide it behind the text I want to add a download button to have a clear
call-to-action on my video pin I'm gonna work with text if you click on more it
has this interesting text animated text that look almost like a button but
they're also animated in the end result first I will change the style of the
text on this button I want to also play around with the colors the box color
will be bright yellow let's just preview how it works right now
everything is animated the video is moving even the photo on the bottom is
also moving we also need to add the domain name of our site just to protect
our rights and also to brand our video pin so we'll move it down increase the
size of the text let's make it bold
in video has a very interesting feature if you click on this button in the
bottom right corner it will offer you some solutions that will improve the
quality of your image it's called intelligent virtual assistant so it will
analyze our video pin and let's see what it says
first it's suggesting us to remove this background this bars next to our video
will click resolve and it's automatically fixed then about this text
it tells us that we'd better reduce the width of this box on this one is
suggesting us to Center the text and also it looks like the image the text is
not really readable on this background let's click resolve and you'll see what
it has done now we have background and it's much easier to read your domain
name by the way if you really want to grab attention of the Pinterest users
you can go to effects here on the Left menu choose confetti for example this
type of them you can add this confetti and that's how your pin is going to look
it doesn't really fit this specific topic but it could be used in different
types of video pins now we can add some music to our video pin you have a
library of different musical files you can choose something happy looks all
good I will click on preview and export
now you see that the video is processing and once it's done you will have an icon
like this when you can click download it and it will download the video file to
your computer and then you can upload it to Pinterest and by the way in video
offers an exclusive 25% discount just for my followers to get the discount
grab the link in the description below this video and then use the coupon
Anastacia blogger at the checkout to get 25% off if you have any questions about
pinterest marketing let me know in the comments below this video if you found
this video useful give me a thumbs up subscribe and click the bell button to
get notified about my new tutorials and before you leave here my other videos
perfectly complementary to what I shared with you today check them out here and
there and I'll see you in the next videos