WEEK HONORS. >> FOR DECADES THE NCAA FOUGHT
THE IDEA OF AMATEUR ATHLETES
MAKING MONEY.
MAKING MONEY. MANY ATHLETES ARGUED WE ARE THE
ONES CREATING THE PRODUCT.
IT’S NOT FAIR THAT WE DON’T GET
A SHARE OF THE PROFIT.
WELL NOW THE WALL HAS COME
TUMBLING DOWN.
TUMBLING DOWN. YOU WILL HEAR A NEW WORD IN
AMATEUR SPORTS.
AMATEUR SPORTS. MILL.
MILL. MIL.
MIL. NAME.
NAME. IMAGE.
IMAGE. LIKENESS.
LIKENESS. COLLEGIATE ATHLETE ON ALL
LEVELS CAN START CASHING IN.
>> I’M SO GLAD THEY HAVE TAKEN
THEIR HANDS OUT OF THE LET TO
MONTIZE.
MONTIZE. >>Reporter: THIS IS MITCHELL.
VOLLEYBALL PLAYER IN GRAND
RAPIDS.
RAPIDS. VERY LIKELY DON’T KNOW WHO SHE
IS.
IS. BUT SHE’S A PIONEER.
THE FIRST COLLEGE ATHLETE TO
MAKE MONEY FROM HER MILL-NIL.
>> NAME IMAGE LIKENESS.
WE’LL GET BACK TO HER IN A
MINUTE.
MINUTE. 19 STATES INCLUDING MICHIGAN
PASSED LAW THAT IS WILL ALLOWED
ATHLETES FROM ANY SPORT IN ALL
DIVISION TO EARN MONEY FROM
THEIR OWN NAME.
IMAGE.
IMAGE. LIKENESS.
LIKENESS. WE HAVE ALREADY SEEN ONE CHANGE
IN ANN ARBOR HERE THAT SAYS
JERSEY THAT FOR THE FIRST TIME
MAY INCLUDE A CURRENT MICHIGAN
MAYOR NAME FOR WHICH THAT
PLAYER WILL GET PAIDISM THE
RULES ARE CHANGING BY THE
MINUTE.
MINUTE. BUT CERTAINLY IT’S A GOOD THING
INFORM FOR ANYBODY TO BE ABLE
TO MAKE MONEY OFF THEIR NAME
IMAGE OR LIKENESS.
NOW THAT THESE STUDENT ATHLETES
ARE ABLE TO DO THAT, GREAT
THING.
THING. >>Reporter: KHLOE MITCHELL THE
FIRST COLLEGE ATHLETE TO CASH
IN ON HER NAME IMAGE AND
LIKENESS SAYS IT HAPPENED QUITE
BY ACCIDENT.
BY ACCIDENT. WHEN ISOLATED BY THE PANDEMIC
SHE DECIDED TO TURN AN OLD
GARAGE INTO A SHE SHED.
>> I POSTED MY FIRST VIDEO AND
BEFORE I KNEW IT IT JUST BLEW
UP.
UP. >>Reporter: SHE HAS OVER 5000
FOLLOWERS ON YOU TUBE.
43,000 FOLLOWERS ON INSTAGRAM.
AND WHOPPING.2.6 MILLION
FOLLOWERS ON TIK-TOK.
SHE GOT SPONSORS.
AND BECAUSE OF THE NEW RULE THE
MONEY DID NOT THREATEN HER
AMATEUR STATUS.
AMATEUR STATUS. >> I’M PAYING FOR MY COLLEGE.
I PAY FOR MY CARMENT MY
COMPUTER.
COMPUTER. AND THIS IS GREAT MONEY FOR ME.
I HAVE NEVER SEEN IT BEFORE AND
I DIDN’T WANT TO LOSE THIS
AMAZING OPPORTUNITY.
AMAZING OPPORTUNITY. >>Reporter: SHE AND HER DAD
HIMSELF A FORMER ATHLETE
STARTED A COMPANY CALLED MAY
BOOK.
BOOK. WHICH IS KIND OF LIKE A DATING
SERVICE CONNECTING ATHLETES
WITH POTENTIAL INCOME
OPPORTUNITIES.
OPPORTUNITIES. ATHLETE DOESN’T HAVE TO BE A
STAR TO CASH IN.
>> WE ARE NOT JUST FOCUSING ON
THE 5 STAR.
WE FOCUS ON THE HAD A CROSS
MAYOR.
MAYOR. FIELD HOCKEY PLAYER.
EVERY AFTER LET ACROSS THE
BOARD.
BOARD. THEY HAVE VALUE.
>>Reporter: BECAUSE NUMBER OF
RECENT STUDIES SHOW THAT IT IS
NOT JUST ABOUT THE STAR ATHLETE
AND TRADITIONAL MEDIA.
THE REAL OPPORTUNITIES AS KHLOE
DISCOVERED ARE IN SOCIAL MEDIA.
WHICH IS PROVING TO BE THE
GREAT EQUALIZER FOR WOMEN AND
ATHLETES OF LESSER KNOWN
SPORTS.
SPORTS. THAT’S WHO THEY ARE TALKING TO.
>> WE HOOKED AT THE DATA.
WE FOUND ATHLETES LIKE YOU WE
CALL THEM MICRO INFLUENCER
ACTUALLY HAVE MORE ENGAGEMENT
THAN THE TOP 10%ER THAN THE BIG
5.
5. I GO TO NAI SCHOOL, MINUSCULE
SCHOOL IN GRAND RAPIDS THAT
PEOPLE DON’T HEAR ABOUT AND
LOOK AT THE MONEY I AM MAKING
AND BRANDS I’M WORKING WITH.
YOU CAN BE THAT TOO.
>>Reporter: SHE WANTS TO
DISPEL SOME OF THE MYTH THE
NCAA HAS LONG ARGUED.
LIKE THE RESENTMENT TEAM MATES
WILL FEEL IF ATHLETE IS MAKING
MONEY.
MONEY. >> I HAVE FOUND THE OPPOSITE
QUITE FRANKLY.
QUITE FRANKLY. I FOUND MY PIER ON AND OFF THE
COURT ARE OVERWHELMINGLY
SUPPORTIVE.
SUPPORTIVE. >>Reporter: IN FACT SHE’S BEEN
ABLE TO HELP SOME OF THOSE TEAM
MATES GET THEIR OWN SPONSOR AND
ENDORSEMENT FROM COMPANY WHO
WANT VOICE ON COLLEGE CAMPUS
E.THEY RECOGNIZE THAT THE BEST
VOICES ON COLLEGE CAMPUSES
OFTEN TIME ORIGINATE WITH THE
ATHLETE.
ATHLETE. SHE SAID I WANT SWIMMER.
GYMNAST.
GYMNAST. TRACK AND FIELD.
VOLLEYBALL PLAYERS.
VOLLEYBALL PLAYERS. >>Reporter: KEITH SAYS YOU CAN
THINK OF PLAY BOOK LIKE THE
STORY IN THE BIBLE.
GIVE SOME ONE A FISH AND THEY
WILL EAT TODAY.
TEACH THEM HOW TO FISH AND YOU
FEED THEM FOR A LIFE TIME.
>> I HAVE USED THAT.
AND THAT’S WHAT WE ARE DOING.
>> EXACTLY.
>> EXACTLY. >> EXACTLY WHAT WE ARE DOING.
PLAY BOOK IS A COMPANY THAT
ENCOURAGES THESE YOUNG ATHLETES
NOT JUST TO MAKE MONEY BUT TO
RECOGNIZE THEIR VALUE.
HOW CAN WE HELP THEM BECOME
YOUNG ENTREPRENEURS.
YOUNG ENTREPRENEURS. >>Reporter: NEW RULES DO HAVE
SOME RESTRICTIONS.
SOME RESTRICTIONS. ATHLETES CAN NOT USE THE
UNIVERSITY NAME LOGO OR
TRADEMARKS.
TRADEMARKS. CAN NOT ENTER INTO CLOTHES
CONTRACT THAT CONFLICT WITH THE
CONTRACT OF THE SCHOOL.
BOTH MSU AND U OF M HAVE
EXCLUSIVE DEAL WITH NIKE.
CAN’T PROFIT FROM ASSOCIATION
WITH GAME BLING, ADULT
ENTERTAINMENT, OR TOBACCO.
CAN NOT SELL OR TRADE
EQUIPMENT, APPAREL OR THIS
PROVIDED BY THE UNIVERSITY.
BUT MANY OPPORTUNITY NOW
VISIBLE TO COLLEGE ATHLETES TO
CREATE REVENUE.
CREATE REVENUE. THEY CAN HAVE SPONSOR SOCIAL
MEDIA POST.
MEDIA POST. MAKE PAID PERSONAL EXPERIENCE
APPEARANCE.
APPEARANCE. SELL AUTOGRAPH AND MERCHANDISE
AND PROFIT FROM CAMP AND
LESSONS AND ENDORSE PRODUCT.
TO SOME YOUNG ATHLETES THIS MAY
SOUND LIKE EASY MONEY BUT BOTH
KEY ADD -- KEITH AND SHE
CAUTION YOU HAVE TO WORK IT.
>> IT’S REALLY GOING TO BE IN
THE HANDS OF THE ATHLETES.
YOU HAVE TO PUT IN SOME EFFORT
TO REALLY REAP THE BENEFITS.
>> I THINK THERE’S ALREADY A
PRECEDENT SET LIKE THEY KNOW
WHAT IT TAKES TO ORK THEIR TAIL
OFF AND GET WHAT THEY WANT.
SO WHEN IT COMES TO YOUR BRAND.
COMES TO YOUR NAME IMAGE AND
LIKENESS IT’S THE EXACT SAME
THING.
THING. PUT IN THE WORK AND SEEING THE
RESULT.
>>Reporter: PUT IN THE WORK. SEE THE RESULTS.
THE NEW RULES ALSO ABOUT-NIL
MAY CHANGE THE WORLD OF VIDEO
GYM.
GYM. IF FAN OF COLLEGE FOOTBALL YOU
KNOW THAT NCAA FOOTBALL FROM EA
SPORTS WAS A CASUALTY OF THE
LEGAL BATTLE OVER ATHLETE BEING
COMPENSATED FOR USE OF THE NAME
AND LIKENESS.
AND LIKENESS. FINAL VERSION OF THE GAME WAS
RELEASED IN 2013.
MICHIGAN ROBINSON ON THE COVER.
VIDEO GAME WAS HE ENORMOUSLY
POPULAR AND FANS INCLUDING ME
DEVASTATED WHEN THEY ANNOUNCED
IT WAS BEING TERMINATED.
BUT EARLIER THIS YEAR EA SPORTS
ANNOUNCE COLLEGE FOOTBALL WILL
RETURN.
RETURN. BAD NEWS IT WON’T BE RELEASED
UNTIL JULY OF 2023.
SO WILL THE GAME GO WITH SQUE
GENERIC P MARRIES OR INCLUDE
REAL NAMES AND NUMBERS?
STATEMENT FROM EA SPORTS SAYS
WE ARE WATCHING THE RECENT
DEVELOPMENT REGARDING STUDENT
ATHLETE NAME IMAGE AND LIKENESS
VERY CLOSELY.
VERY CLOSELY. WE PLAN TO EXPLORE THE
POSSIBILITY OF CHUG PLAYERS AT
EA SPORTS COLLEGE FOOTBALL. OUR
DEVELOPMENT TEAM FOCUS ON
WORKING WITH OUR PARTNER TO
ENSURE THE GAME AWE THENCLY
SHOW CASES THE MORE THAN 100
INSTITUTIONS SIGNED ON TO BE
FEATURED IN THE GAME.
NOW HERE’S THE INTERESTING
TWIST.
TWIST. NOTRE DAME HAS ANNOUNCED IT
WILL NOT SIGN ON TO BE INCLUDED
IN THE GAME UNLESS COLLEGE
ATHLETES ARE INCLUDED WITH THE
NAMES AND THEY GET PAID.
NOTRE DAME AFTER LET ICK
DIRECTOR SAYS AS THE NEW RULES
DEVELOP IT’S OUR STRONG DESIRE
THAT STUDENT ATHLETE BE ALLOWED
TO BENEFIT DIRECTLY FROM
ALLOWING THEIR NAME, IMAGE AND
PERFORMANCE HISTORY TO BE USED
IN THE GAME.
NOTRE DAME WELCOME THE RETURN
OF THE GAME PENDING THESE
CHANGES.
CHANGES. YOU KNOW EVERYBODY WANTS NOTRE
DAME IN THE VIDEO GAME BECAUSE
MOST OF YOU HATE THEM AND YOU
WANT TO BEAT THEM.
I KNOW.
I KNOW. I CAN WORK WITH THAT.
>>> MOVING FORWARD WE CAN ONLY
WATCH AND SEE WHAT DEVELOPS AS