- I think way too many people,
when they think they're a manager,
think people are working for them
and I think when people are mentors,
they think that they're working for the other person
and I think all the best managers are actually mentors.
("Unstoppable" by This Is Wolff)
("Spirits" by Rowlan)
- [Gary] The reason I give away all my content
is the magic is in the last mile, right.
It's the last, it's the details and the unique situation
of business for an entrepreneur, that actually matter.
Right, like I can get people to third and a half base,
third and three-quarters base,
but I can change people's business
if I'm in front of them.
If they just give me all the details,
and it goes from being philosophical to practical
and so the way it differs when I'm actually consulting
or mentoring, or am part of a board, or a marketing board,
or an investor and I want the outcome to work
is I'm actually looking at every detail of the situation
and I'm bringing value within context, not just theoretical.
This is not my release, you know, like...
So, what we need to do
is strike where I think the opportunity is,
which is why the travsyum laid out is white.
Is anybody paying attention to anything I'm saying?
Like, it's all noise to me.
Everything matters, information matters,
but not the cliche thing that everybody does all the time.
Really great, had a huge client pitch.
Did you get some B-roll?
Kinda, sorta?
Kinda, sorta? Kinda, sorta.
- [DRock] All of their faces were in the shot.
I had a client pitch, I just signed this one.
Went really well, big one.
Now a talk about VaynerMedia's social
and then take care of that, get serious about that.
Our workout this morning was tough.
I also ate way too much guacamole last night.
I ate so much guacamole, Rene.
- [Rene] I didn't know you eat that.
- How was that last night, it was great, right?
- [Rene] It was good, it was fun, yeah.
- It was like, that's like good shit, right?
- [Rene] I think that, yeah.
- Last night I ate, some of you guys didn't see in the vlog,
was, I had, what did we have, about 15 of us?
- [Rene] Yeah.
- 15 just different groups of people, that work at Vayner.
- [Rene] It was nice to meet other people--
- You met a bunch of new people.
- [Rene] Like, I hadn't really--
- Show other people, DRock, show Rene.
What was that again?
- I said I hadn't really ever talked
to a lot of those people.
- [Gary] That's exactly right.
- [Rene] So it was nice to. - When you're running a big--
- [Rene] They're bigger, so...
- When you're running a big organization,
you gotta force serendipity sometimes, so that was good.
Things are good.
Nicholson's here.
(laughing)
How you been? Everything's well? Get in here.
Very well, good to see you again.
Tomorrow, what time we putting it on, about 10 or 11?
Tomorrow, 9:30 A.M.
How to Start, one of the best films we've ever made
and really the film that most people
on YouTube and the internet,
the world need to watch.
There's so many people in here
that shouldn't be producing video,
because that is not the best way they communicate.
Only a decade ago, if I was speaking here,
all I would be talking about is blogging.
High Line's packed.
Behind you, DRock.
This office is gonna be so proper.
Next summer.
Even this summer.
I don't, I don't, I don't ask questions, I answer them.
(laughing)
Ask 'em, ask 'em why common sense isn't factored
into the equation in marketing today.
I'm being dead serious, that's actually my question.
When they, when they feel like they've got something to say,
and got experience and have the emotions
around actually giving back.
I don't think there's an official line.
I think anybody, who's a good manager
has mentorship DNA within them.
I think way too many people,
when they think they're a manager
think people are working for them
and I think when people are mentors,
they think that they're working for the other person
and I think all the best managers are actually mentors.
I'm always, I actually think about it all the time,
because I'm always thinking about
how do I provide more value as a businessman, as an owner,
as a leader, as a personality with my audience.
My natural default is to be a head coach,
a mentor, a big brother, a leader.
I think the reason I'm such a fan of mentorship
is it equates to actual legacy.
Legacy comes in the form of what people say about you,
when you're not around and being a great mentor
and advisor leads to those opportunities.
- [Andy] We're gonna go around, hopefully you have
two to three ideas on good video, good video ideas,
that Justin and Iris can create.
Those 14 videos, we're gonna build and create and support
through Ivy's stories, through designs, through graphics,
through distribution, through planning and project managing.
Davio is gonna help with specific tactical videos,
aka YouTube Subscribe, Download My Podcast and other like,
Danny has a great idea about specific Instagram video.
These two are busy.
Davio's gonna step in and make it.
- Especially on like Facebook, not just like
the same old title, square type thing, so...
More vertical stuff, different things like that.
Instagram, how we just have like the regular
meme template, yeah, like just--
- [Andy] Switching it up, yeah.
But it's the same reason why I say like,
we really need a thing about the headlines,
the title graphics, you know, thumb stoppers.
- Right, yeah, thumb stoppers.
- The mobile phone (laughs).
Once we like feed you guys content,
you can visualize like,
"Hmmm, this is probably a good vertical one,
"or like this is a good one to try and break something,"
and do like, like, you know what I mean?
Taking whatever content you're trying to create
and be like, "I think this would be a good format for it,"
yeah.
- Yeah, Instagram see.
- [Woman] Yeah, I know.
(crosstalk)
- Come on, Craig.
You got a wool sweater on. (laughing)
- [Woman] No, I'm feeling it.
- [Andy] Two big things.
Last year is actually and it was Gary's idea
and I, again, I was bitter about it, 'cause it's his idea,
but it was one of the best things that our team did.
He said he wanted to have a competition,
he's like, "Andy, break the team up
"into like teams of three
"and the job is you guys have to create a video
"and the team that creates the best video wins,"
and what happened, like, we created five amazing videos
and they are some of the best videos we have made,
but nothing else had really changed.
It was just like all of a sudden, we had the mentality
that's like, "Oh, let's fucking make an awesome video,"
and sometimes, like when we add on these people on,
I'm like trying to have other people manage everything.
We lose that mentality, and you're just like,
"Oh, this is what Elliot wants,
"let's just give it to Elliot,"
but you don't necessarily believe in it.
Like, it's a balance of trying to destroy that
and just create the best things.
like, you want it left.
Cool, if you, very rarely would Elliot be like,
"Hey, let's try this meme style,"
and me be like, "No, definitely not.
"We're sticking to this format."
You know.
Yeah, and other than that, let's just take this energy
and keep making good things.
And thinking of like, I think my idea of using music,
Jay creating music,
and I think everyone else has another similar idea,
that we can start doing.
- [Man] Like (inaudible)?
- [Eliot] Oh!
- One more, one more, one more.
Silent film, I think we need to try this out.
- [Iris] Oh, you mean like,
just walking round in his--
- Yeah, yeah. - Office?
- No music. (crosstalk)
- [Eliot] DRock, where you gonna make a video of that?
- I want, yeah, or daily, I would like a DailyVee when--
- [Man 2] You did, right.
- A DailyVee, DailyVee where Gary never talks.
It's everyone else talking and just shows him listening.
- [DRock] Yeah. - Yeah.
- And it's about how, 'cause all you ever hear
is how loud he is and how much he interrupts
and how big he is, but he really does listen.
- [DRock] The problem is most of the time what people
are talking about we can't use their audio.
- Yeah. - Yeah.
- Meaning when I'm talking to Gary and I say, "DRock sucks,"
we don't want that.
Oh boy (laughs)
Cool, yeah, we have a big team.
We have three designers, seven video people
and a whole lot of other characters.
Seth joins in two weeks.
Vayner social will be a cool way for us
to expand our capabilities.
- [Davielle] Good.
(laughing)
(hip hop music)