-I'm so happy to have you here. -Thank you.
-"Prime Time." "Prime Time," Deion Sanders.
You don't like -- You don't like "Neon" Deion?
-No. -You don't like "Neon" Deion?
-No! They tried to give me that at Florida State.
I'd already earned "Prime Time" in high school.
I dropped like 37 that night, had two dunks back to back,
curl was wet, looked dry. [ Laughter ]
And we were on our way home on the bus, and my homie says,
"You know what, man? You're prime time."
I said, "You right." So, it was birthed then.
You can't give me no nickname. I'm from the inner city.
You can't just give us a nickname.
You got to earn that thing, and I earned it -- "Prime Time."
-"Neon" Deion, though. -I don't like "Neon" Deion.
I don't like that. -Yeah.
Well, what do I call you now? Do I call you "Prime" or Coach?
-You can call me anything. You call me "Coach Prime."
-"Coach Prime." -Yeah, like --
-Yeah, I'm gonna call you "Coach Prime."
It's back with new episodes. Congratulations on that.
-Thank you. -Pretty historic season,
by the way. -Yeah.
-It's the first time in Jackson State history,
I want to say, that the team won 11 games in a season.
-Yes. -Also want to -- yeah.
[ Cheers and applause ] That's -- that's you.
And two of your sons play on the team.
-Yes.
-Do they get any special treatment?
-None whatsoever. First of all,
they may get it harder than the other kids.
If you know which kids are my son,
other than the way they look, I'm not doing my job coaching.
I'm tough. I'm disciplined.
I'm tenacious on the kids. But I want them to be smart,
tough, fast, disciplined, with character.
And I gotta have that.
If I don't have it, you're not playing for us.
I demand that. -Yeah, you do.
That's good. That's why -- That's why you win.
I love this. I love the show.
But do the kid know that not only did you
play the Super Bowl, you also played in the World Series?
-The kids that play for me? -Yeah.
-Yeah, they kind of --
Trust me, when we travel somewhere,
there's police escorts. It's --
We do it big, so they kind of know who their coach is.
-Yeah. [ Laughter ]
-They gotta know they coach is a little different.
He's cut a little different. -Do they know that
their coach also had, like, a brief rap career?
-They know they coach had hits. Yeah, hits.
[ Laughter ]
-Hitss. -Hitss.
-Hits-suh. -Yeah, you add an extra S --
the hitss, yeah, yeah. -Hits-suh.
-I bought this CD. -You should've.
-I did. [ Laughter ]
-You should've.
-This is "Prime Time Deion Sanders."
[ Cheers and applause ] -Yeah.
-Look at you, man. Come on.
-[ Laughing ] "Must be the Money" was my jam.
-"Must be the Money" was the one.
-That was the jam right there.
Actually, we have a little bit of the music video.
-Uh-oh. -Just to remind you.
-Oh, Lord. -Yeah. Take a look.
♪ Flashing lights on the dance floor ♪
♪ The DJ says my name as I make my intro ♪
♪ Must be the money ♪
-♪ Must be the money ♪
-♪ I got so much jewels ♪ ♪ Must be the money ♪
-♪ Must be the money ♪
-Yeah, that is "Prime Time"! [ Cheers and applause ]
That's my man. -I thank God.
God allowed me to live out all my dreams.
And you got to understand, every athlete wants to be
an entertainer, and every entertainer
wants to be somewhat of an athlete.
-Exactly. -And I got to live out my dream.
I'm -- I was excited.
I still have hits in me left, though.
-You -- You have more hitss. -Yes-suh.
-Yeah, exactly, hits-suh. [ Laughter ]
Your just finished your full season
at Jackson State, which is a HBCU.
-Yes.
-What made you take that coaching job?
-Why not? Why not?
It was a tremendous opportunity to advance equality,
to allow people to understand there is a --
not just a devastation,
that it's a turbulent time in HBCU sports.
And I just wanted to bring a -- shed light, bring equality,
bring a spotlight on the programs.
And that's what we've accomplished at Jackson State.
-Yeah, you've done that. [ Cheers and applause ]
It's amazing.
You're also having the NFL look at players?
-Yeah, well, we already had an NFL combine.
We have the NFL pro day on our campus,
which is going to now track NFL scouts.
They've come from the --
Dozens of scouts has come to our practices now.
All of the HBCUs, we're getting better quality of players.
Now, kids coming out of high school,
they're not saying no, and the HBCUs are recruiting them now.
Once upon a time, they didn't think they could get them.
But now they're saying, "You know what?
We're going after that four-star,
we're going after that five-star."
We just happened to get the best kid in the country,
the number-one recruit, period, last season.
[ Applause ]
-Period. -Period.
-Yeah. -Yeah.
-Our buddy -- our buddy Shaq -- we love him.
He was talking about you the other day.
And he said that he thinks that you should maybe be
the coach of the Dallas Cowboys.
-I love Jerry Jones, I love the Cowboys,
but I cannot coach pros. I have a problem
with a professional athlete not doing his job
and he's getting handsomely paid.
I don't have any toleration for that.
There's some out there working their butts off,
but there's plenty out there that just don't get it.
And I would fight.
I would fight every day, as a coach.
[ Laughter and applause ]
I couldn't do it. I'm old school.
-You're old school, yeah. -I'm old school, man.
You know, we -- you made it this far from your work ethic.
-Yeah. -Yeah, it -- it would be tough.
-Yeah, because you see these kids, they -- they want --
they want to play. They want to play the game.
-Yes. The college kids, they want to play.
-Exactly. -Yes.
-That's right. There's also --
What do you think about the -- the thing that's been coming up
that there's not enough Black coaches in the NFL?
-That's true. -Yeah.
-But the solvency of the problem is where everyone is deferred.
You can't make a billionaire do
what a billionaire don't want to do.
You can't make -- you hire a housekeeper
you don't want to hire. To solve -- bring solvency
to this problem, I think we should demand
that there are three to four expansion teams,
and you give those teams to an ethnic group.
Then you see how it -- see how it falls.
See how it plays out, as owners.
We need three Black owners, and let's see how it plays out.
[ Applause ]
-I like that. -I like it, too.
-Let's talk about "Coach Prime."
This follows the ups and downs of the season.
Can you talk about what people are gonna see this season?
-It's gonna be phenomenal. Dana Beers is a producer.
"Dana Beers is a producer" --
that sounded funny coming out my mouth.
"Dana Beers is a producer." He's phenomenal.
You're gonna see trials, tribulations,
especially with myself personally.
You're gonna see these kids triumph.
You're gonna see devastation, tribulations, and trials,
and situations that they overcome adversity.
But you're gonna see a real inside look of how we get down.
And we don't sugarcoat anything. -You don't.
-No, you're gonna see the truth. -Yeah.
Do you remember those moments? I mean, I know
what happened to you, but also, I mean,
those moments where you go, like, "I can't do it"?
-I never said I can't do it. That's not in my vocabulary,
"I can't do it." -Never?
-No, I'm the Little Engine That Could.
I was on that train. [ Laughter ]
I said, "I think I can, I think I can."
-Yeah. -"I think I can."
-"I think I can." -"I think I can."
-"I think I can. I know I can."
-"I know I can." There you go.
-I want to show everyone a clip. Here's a peek at this season
of "Coach Prime." Take a look.
-I'm tired of us just not living up to our fullest potential.
Fellas, I'm tired. And it's making me weary.
I didn't lose my voice from yelling.
I lose my voice because it's a tactic of the enemy
to try to mess with my mobility and my voice,
because my voice changes things. And I'm tired.
I'm gonna continue to fight, though, in my weariness.
I'm gonna continue to believe,
even though nobody else believes.
I'm gonna continue to walk even if I have to shoot myself up.
But each and every one of y'all give me strength, man.
Y'all give me purpose. Y'all keep me going.
Y'all give me hope. Y'all make me believe.
And y'all could do that today.
Because I'm not gonna lie to you -- I'm tired.
If you don't do nothing else today,
give me some strength, because I'm tired.
-Yeah. [ Cheers and applause ]
-Now, right when I end, I look away, and I say,
"Now give me my theme music,"
and that's when it comes on, and the kids go crazy, man.
-You know how to do it. -They love it.
-That's Deion Sanders, everybody.
[ Cheers and applause ] "Coach Prime"
on all Barstool Sports digital channels.