You have no money, you have no followers,
there's no way you can leverage social media, right?
It's only for the big sites.
Hi everyone, I'm Neil Patel
and today I'm going to share with you one simple hack
for you to leverage social media
when you have no followers and you have no money.
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Anyone who says that you need money
to leverage social media is full of it.
I don't care if you don't have money to spend on ads,
you can still do well with social media.
Now, I'm going to share with you one hack that you can use
and this will allow you to do well with social media,
again, if you have no traffic,
you have no money, you have no followers.
Now, after I break in how you do this,
the first version I'm going to give you
is with the paid tool that costs $99 a month.
I'm also, after that, going to break down
how you can do it for free
but make sure you listen step-by-step
to how you do it with the paid version
because you're going to need some of that stuff
even if you don't pay for the tool
because there is a free way to do it so let's get started.
What is this hack?
Well, it's through writing content first.
If you don't write content first,
there's not much you can promote on the social web.
Now, with social media, you don't need followers,
you don't need to promote to your own account.
You can get other people who have
a social following to promote for you.
Hey, that will probably get you more traffic
than if you promoted on your own profile
when you have very little to no followers and no money.
So, what I like doing is, I first,
and this, again, is the paid version,
the hack, I first go to buzzsumo.com.
I put in a keyword, I look at all
the most popular blog posts.
It will show me what people are writing on,
what they're sharing, what people link to,
what they like, what they don't like.
In other words, it tells me if you write content
like this, you'll do well.
If you don't write content like this,
you probably won't do as well.
In other words, writing more of the stuff
that people are already sharing is better for you
than writing stuff that no-one really wants to share.
So, if you leverage Brian Dean's Skyscraper Technique.
If you're not familiar with the Skyscraper Technique,
just think of buildings in this world.
There'll be the tallest building in the world in one part
of the region and what do you think someone else does?
Another country will be like,
we're going to build a building that's double the height
then someone else is going to be like,
we'll get a building that's four times the height.
Hey, next thing you know,
people are going to start building buildings in the cloud
and they're going to have to pump oxygen in your condo unit
so then that way, or in your office unit,
so that way you can still breathe.
It's going to get crazy, it's just a question of when.
So, like a Skyscraper Technique,
people just go above and beyond.
You need to do the same with your content.
If you already see that, hey,
this is a really popular article on online marketing
and I want to create something similar
and you make yours not one or two times more detailed
but five times, 10 times more detailed,
what do you think's going to happen?
People are less likely to copy you
and then you integrate some fancy design
through, like, Fiverr, you know, pay someone a few bucks
to make some animated gifs or design, visualize things,
or if you don't even want that,
you can use free tools like Canva,
so now you got your amazing content.
You want to go back to Buzzsumo
and look at the original article and clicked on view shares.
This will show you all the people
who shared that original piece of content.
Then I want you to go to all those people on Twitter,
Google for their email address, you'll find a lot of them,
and I want you to message them.
Hey John, I noticed you shared XY
and Z article on online marketing.
I have a similar one that just came out
but mine has 25 more tips, check it out here.
If you like it, feel free and share it.
Cheers, Neil, P.S. if I can do anything for you
or share any of your articles, let me know.
The P.S. is really important because by you willing
to reciprocate, and letting them know that,
they're much more likely to share your content.
In addition to that, if someone already shared one article
that's similar to yours but yours is five, 10 times better,
don't you think they'd be more
willing to share your article?
Of course they will.
That's what I used to do when I started off
and I still do that every time I create new websites.
It's that effective.
The free way of doing it is,
you, instead of using Buzzsumo,
use Ubersuggest, you type in a keyword
and there's a content ideas report.
The content ideas report shows you all the blog posts
are popular and, unlike Buzzsumo,
it will show you more than just 10 or 20,
it shows you an unlimited list pretty much for free
and it shows you who linked to those articles.
It doesn't show you who shared it though
but it shows you what keywords
the article ranks for and who's linked to it.
This will give you idea of what keywords to include
in the article, how detailed to get but what I like doing,
assuming you want to go the free way,
once you find the articles and you see that it has a lot
of social shares because Ubersuggest shows you the number
of social shares per article, I take that URL,
I put it into search.twitter.com and it will show me
all the people who tweeted out or shared that article.
I then go hit them up, find their email address
and copy the same process.
The only big differences is, you go to search.twitter.com
to put in the URL instead of clicking a view shares button
in Buzzsumo to see that list.
If you do that, you'll start getting social traffic
every time you write a blog post,
even if you don't have money,
even if you don't have any followers,
even if you're new to marketing
and you have a brand new site.
It works, my team still leverages it for our clients,
that's why I know it works so well and you should do it too.
Don't have that mentality that, hey,
I need money to do well on Facebook
because Facebook's already so tough.
Know there's other ways to get the traffic.
Thank you for watching.
If you need help with your social traffic
or your social media marketing,
check out my ad agency, Neil Patel Digital.
If you enjoyed this video, like it, share it,
tell other people about it, cheers.