now that is how you make money what's going on guys issue boy the Beast of
ECOM back with another video dropping nothing but value bombs as I always do
so in today's video I'm gonna be talking about Facebook ads copy okay the creative is
super super important if you are not doing any of these things that I
mentioned in this video you are missing out big-time super important that you
watch all of this video I don't want to miss any part of it I will be sprinkling
in value bombs and little top secret tips as I always do and by the end this
video you'll have actionable content so you can go away launch your new adverts
implement in water teach today to get those buyers to click through to your
products and start buying remember if you do get some value from this video
please do like comment smash that subscribe button and hit the
notification bar so you stay up to date when I drop my latest videos so without
further ado let's jump into the computer and let's get right on with it right
time for me to give away some value so let's jump straight into things what I'm
gonna do is I'm gonna go over a little bit of theory here on the screen and
then show you some live examples that I just create a moment ago of what you
know making up these components so you know what they actually look like I
think that's the most important part talking about it's all well and good but
you know this here doesn't show you what they look like so I want to show you
guys what they actually look like in practice because that's what my channel
is all about giving you the maximum value remember if you do get value
please do like comment and subscribe I'd appreciate that to join the family so
Facebook ad copy that converts now the first and most important thing is this
first point if you are not doing this first point everything cast becomes
irrelevant and that is to interrupt the customer interrupts the customer okay
stop them scrolling that is your main that is your main point that is you main
focus everything else is irrelevant you can't do anything cause if you don't do
that okay now the people don't go to Facebook to buy things they go to
Facebook to you know see their friends see their best friends okay baby or see
their dog or their friends dog you know stupid things like that they don't go
there to buy so you main goal is to stop them scrolling now
how can you do that so the first thing is call them out now you can't call them
out directly because Facebook doesn't like you calling on people's ages or you
know specific trace and stuff like that but you can call them out but not
directly so for example for this could be like you know hey mums are absolutely
loving this or hey dog lovers all dog lovers are going crazy for this so it's
calling them out but it's not being so direct that Facebook will flag it up and
you know not approve your advert again the second point is posed a question to
them if you're posing a question to people people with natural incidence
when they're scrolling through is to kind of answer that question in their
head you know subconsciously so it could be
something like you know hey a you a mum or hey are you a mom have you seen this
you know something like that that's posing a question or um let me try think
of something cows or Oh dog or dog lovers are going crazy for this have you
seen it it's posing a question okay again
finally a shocking statement now a shocking statement works you know you
can't do anything you know overly obscene of course because Facebook won't
approve it but something like oh my god have you seen this or oh my god this is
a game changer have you seen this or oh my god this is crazy take a look it's a
shocking statement so it doesn't give anything too much away about the actual
product or stuff like that but what it is it stops people and grabs their
attention and that's the most important part once you've got their attention
they'll keep reading so the first line if you put a shocking statement which is
a good tactic that I'll use again that will work because shocking statements
people will look at it I think you know hey what's that no I haven't seen that
before or you know what is this people are naturally in trees so main important
thing is one thing you ever get from this video it is interrupt the customer
and use that as your basis for everything when your ad copy okay second
point always use emojis okay always use emojis nowadays you'll see most video
most adverse will have emojis okay really easy to use you know
that I like I like the fire emoji love eyes emoji the shocked face emoji so
little simple tips here those three there are you know super great good
interaction again use ones that are more relatable use emojis you know don't go
overboard but use them to help bring your advert to life okay if it's babies
you can use baby emojis if it's again dogs cats or anything like that use the
cats that cat emojis hearts those sorts of things you know work well now my
third point is to present the problem or poke at the pain point then provide the
solution okay so what do I mean now present the problem if people have a
problem you want to present it in the advert okay so an example to this would
be let's say someone is terrible at losing keys and like I mentioned guys
I'm gonna show you some actual examples of putting all these things into
practice with a few different you know videos that are created a few different
adverts sorry that I created a mum ago so what I mean by is let's say for
example someone who's terrible that losing keys okay they always lose their
keys that's a problem they're spending more money on getting keys recut they're
spending more money on you know people changing locks that spending money okay
you've got a key holder that solves that problem so something like hey are you
always losing your keys always spending money on getting keys recut here this
key holder will make sure that that never happens again okay save money
using this key holder stuff like that that's provoking at their pain point
provoking at that problem and then you've got the solution with your
products okay again I'm at my fourth point is benefits and features of owning
their actual product so let's say for example you know you've got some sort of
product whatever it may be and is made from non-toxic bpa-free it's dishwasher
safe you know it was saving baby product or it stops that kid from falling or you
know keeps the kid entertain they're all benefits and
features of the actual owning a product so you can list those in your in your
advert again just to add it add a little bit more emphasis of why the person
should buy that product again I'm going to show you some examples of that now
this is pretty much what everyone does you can do it I think that sometimes
it's a little bit cheesy but again it does work with that verse I just tend to
use the more scarcity and limited time offers and stuff like that on the actual
product page rather than you know on the actual advert so I'd rather I rather do
that but it's entirely up to you and I'll show you some examples scarcity you
know everyone knows about scarcity only X amount available or you know limited
time offer you know get save 50% today only valid till midnight you know
whatever it may be you can come up with some creative ideas of how to use the
screen the scarcity and limited time offer in your favor on your advert okay
now always try to use video if possible videos convert I generally try to use
videos for all of my video all of my adverse they convert well they you know
allow to demonstrate the actual products a lot better so you know with captions
as well so I prefer using videos but if you can't or again twelve by twelve
still works the square one that you'd see on my Instagram Square still work
but here's a little tip for you I'll show you when the ad free when we get to
the examples but a 1200 by 1650 okay this is kind of what it does is it makes
the advert longer so you get a lot more real estate in the newsfeed so that your
again the whole you know the whole benefit the hope the whole main goal is
to stop people scrolling now if you're taking on more real estate in your
advert okay your advert looks bigger than any other advert on the on the feed
you're gonna get more attention so I'll show you what one of those looks like
and it just takes up a lot more a lot more real estate so that's a little bit
of a top tip for you guys that'll look giving away again call to action of
course you need a call to action you know by now
get yours here is pretty much self-explanatory but if you're not doing
anything like that I always put it in capitals as well so that it stands out
by here get yours now its order here you know stuff like that so you need to make
sure you have a call to action if not people are just going to keep scrolling
okay and short links I never really use a whole massive link or the whole
massive www dot your website slash products slash whatever it may be again
it's just taking on unnecessary you know a state that you don't need on the
adverse so just use the shore link you can use the Shopify custom one or you
can just do bitly I don't think Google now Google have got one but I think it's
recently just been shutting down so don't use the Google one bittley's
probably your best one or alternatively the Shopify one as well which would just
look like this so be your store calm slash products so obviously he'd put
product as whatever your product is and to do that you literally just go into I
think it's navigation click into your online store when you view it and then
obviously there's navigation where you going to navigation there'll be a little
thing that says you are out direct and what you do then is you can make up a
URL and then just paste in the original URL so you'd put there you want URL com
forward slash the product name so you're putting a short product theme and then
you forward that so when people land on that they forward it to the actual you
know long one so that's really simple to do so now let's jump into some actual
examples okay because this is the main part is where you want to see what the
actual will look like so I've created some again I've just used I haven't used
anything product wise but it's gonna give you the basis okay so here's one
and they used all of these adverse use elements of what I've just mentioned
okay so you can see so here's one well this does 80% of all dog you of all dog
accidents happen due to not being seen night by cars that's a shock statement
okay people dog readers reading that was thing you know hey I didn't know that
it's a factual you gave it away and of course it's a shock statement captures
people's attention people obviously don't want their dogs to die okay but
you've got a lead okay which uses emojis the Kayla because I've used mo G's save
50% off today again limited time offer on this
reflective dog lead dog lead you know if you said I'm dog lead by here in
capitals with your bitly link so that you there is a prime example now this
one is using the 12 by 1200 the one that you'd see on Instagram a square and
click on this next one are you tired of using your keys now again broke in that
problem some people using their keys that will never happen again with this
holder you've got the solution okay by here now this is a little tip as well
that you can use you can't actually say people Facebook nowadays got rid of the
tag here or share with people so here's a little tip okay know someone who needs
this show them so you'll get in that again you're encouraging people to share
it and stuff like that but you're not explicitly saying you've got to be
clever when you messin with Facebook because you know Zuckerberg at the end
of the day just wants your money so you got to be more clever and if they're
restricting things you know like using click bait and not click bait if you you
know engagement bait and stuff like that you've got to be clever with how you
whirling it again so that's one that I'll use and as you can see this is
sixteen fifty takes up a whole load of you know real estate then this one that
I mentioned so try out that sixteen fifty okay here I've used a video as you
can see mom's absolutely love this for their little ones it's calling out
people not directly so if your mom you're gonna think you know hey I'm a
mom it loves it for their little ones you know as you can see again in this
one I'm presenting the the problems the present in the solution again and
showing the benefits of the problem so as you can see I've used emojis as well
prevent your baby from falling never never worry about your little ones well
being made from bpa-free material something like that and a big massive
get yours with the links okay I'm using emojis I'm using I'm calling my target
audience out listening the benefits of having the product and I've got a big
click Now button this one's using a video okay final one
I've got oh my god how easy would this make your life now this would be the
shock statement okay this is shocking people oh my god how easy it would this
make your life now everyone once I love to be easy who does not want to easy
life so that's going to grab people's attention you see now it's reusable
saving you money and time so again it's giving you those those benefits of
owning the product get yours with a big massive link to your your product and
they get yours is in capitals so all of these examples okay this one is using a
video all of these examples take elements and components of what I've
just mentioned so if you want doing any of these things okay in your in your
product description not your products defending your ad copy okay you're
missing out big-time all these things here are going to improve your
click-through rate and if you start doing these things with click-through
rate will shoot through the roof trust me on this one so I hope you got some
value from this video as usual if you did like comment and subscribe you
should now have some actionable content actionable tips that when you start
launching your new products put these things into practice always think about
it and then once you actually get that attention from the customer only then
you can pitch your product member I have got a free course down below what you're
gonna do is click the link I have got a free private mastermind group as well on
Facebook I'm in there other marketers are in there it's a cool network hub to
interact with people who are doing exactly the same as yourself reach out
to me via Instagram drop me a large drop me a follow
drop me a DM and we can have a conversation on there that is it for
this video and I'll be back with the next one dropping the Simba value bombs
as I usually do so take care and I'll see you later