Hey, everyone, Stefan here from projectlifemastery.com, coming to you from Phuket,
Thailand, and in this episode of #AskStefan, I have a question from The Amazing
Odyssey, and the question is, "I'm looking into the most recommended things to do
to see success in an online business. I'm struggling with what works and what
seems like it's working now, but might not be as beneficial, if I just focus on a specific
area. Sometimes I feel like I'm doing too much of everything else, and not enough
of what matters. I have a website and YouTube channel.
Trying to plan products around that now and save so I can invest, but what else?"
Okay,
I think the answer to this question is going to be based on exactly where you're at, what kind of business that you're in, what's
the business model, and what you're trying to accomplish: What's
your goal, what's your outcome, what's the vision that you have for this? It sounds like
you're not very clear on that. Not having a destination, not having a
goal or an outcome, that's like getting into a car and trying to go somewhere, and not even knowing
where you're going. There's no point. You're going to get in the car, it's going to
drive around in circles, so you need to make sure you're very clear on exactly
what you want, okay? What is the business that you want going to look like?
What's the business model that you're pursuing? There's so many different models
out there. There's YouTube, there's blogging, there's selling information products, there's
affiliate marketing, there's Amazon FBA, there's mobile apps, there's Kindle
publishing. There are so many different opportunities out there, you need to be
clear on exactly what you're trying to do and find the right model for that.
Once you're clear on that, you need the map, you need the strategy, you need
the proven plan, the step-by-step that will take you to where you want to go.
If you know where you want to go, you have the destination, but you don't
have a map, you're going to get lost.
You're going to get in your car, you're going to drive around, and you're going to take the wrong turns,
the wrong directions, and it's going to take you forever to get to where you
want to go. You might not even end up there at the end, so that's why I always
recommend investing in yourself, investing in a coach, a mentor,
a seminar, a program, something that is relevant to the business that you're in,
someone that's already done it, that's already had success in it, have already been to the
destination multiple times, and they can guide you through it. They can give you the
step-by-step; if you get lost, they can help steer you right back on track
to get to where you want to go, okay? That's always the best way of
approaching it, that's always what I do. If want to start any business, I find the best, I learn
from them, I already have a vision of what I'm trying to accomplish, and it just
makes it very seamless. If you want to go from LA to San Francisco, you
put in the GPS, you have your destination,
you're going to have a map, you're going to have instructions, all you have to do is
just follow it, and if you get off track, you just look at the map, and you get
right back to where you want to go, okay? That's the simplest way of doing it,
all right? I think those two things you need to, first and foremost, understand
with what you're trying to accomplish. In any business, there's always going to be a few
actions that are always the most superior, and the most high leverage and
important things to do, okay? There's a lot of things you can do. Let's say you've
discovered, you mentioned you want to sell products, okay, and you have a YouTube and
a website. What kind of products do you want to sell? What kind of niche or market are
you into? Do you have an audience, do you have traffic already coming
to your blog or YouTube? These are all important things that you need to, first
and foremost, determine, and based on where you're at with that, in the steps
that you are, there's going to be certain actions that are going to be a lot more important
than others. For me, there's a million things that, so many operations in my
business, I run multiple businesses, and there are so many operations of that, I've really broken down,
for me and my position, there's only 3 or 4 things, maybe 5 things
max, that I need to focus on doing every single day, and every single week, that's
going to bring the biggest return for me and my business, okay? These are things that only
I can do, that I'm the best at, that are my strengths, and they're the core elements of
my business. For me, what that is, number 1, creating content, exactly
what I'm doing right now.
Creating content, only I can really do that, because
that's from me, that's authentic, and adds value for me personally. Of course, I can
outsource content in other ways, but creating content is always one of the most highest
-leveraged things that I can do in my business,
so I'm always doing that, and anything else that's unrelated to that, I'm
trying to get other people to do for me. The second thing is creating content for
training programs, creating new products, new resources for people that I
can potentially sell online, and that could be creating something
like Morning Ritual Mastery, which I created a few months ago, and putting my time, my
energy, my resources into developing that program, it's a very high
-leverage thing that I can do that can always reach the most amount of people in my business.
Another thing is coaching and working with people, whether that's group coaching or
one-on-one personalized coaching, very important thing. Another thing is just
the strategic elements of my business, the strategies, the elements, ideas.
Those are really only main, primary things that I can do on my
business that I always need to be focusing on. Other elements of that, too,
might just be working with different people on my team, help training them, help making sure
they're overseeing my business and it's operating in a smooth way, okay? Everything
else, outside of those core elements, I try to outsource and delegate as much
as I can,
because if other people can do those things for me, then that's going to free up my time, my energy,
and my mental RAM to focus on what really matters and what's most important.
Now, if you have a YouTube channel, which is what you mentioned here, and a website,
one of the most important things is content, content, content. Content is king.
Really, that's 80 or 90% of YouTube or blogging, is
creating high-quality content. Now, I'm always producing content, because the
more content I put out there, the more that it adds value to my tribe, my
subscribers, people like you, the more I can attract other people as well, and
also it improves me, it's fun for me, I enjoy it, I'm sharing, I'm helping people,
I'm really making a difference; so content is one of the most important things that
you should always, always be doing. At the beginning of a YouTube channel or a blog,
you're going to put in a lot of effort into this, and you're not going to see results
right away. I think you mentioned here, you're not sure on what works and what's...
it's not really working for you. Well, you can't expect results right away
from anything.
At the beginning phases, you're just putting out content, and maybe six months to a year
later, you're going to start to see the results and the benefit from that
content. I have certain pieces of content that I put out
three years ago, I'm just now seeing the benefit from that. Now
it's just getting noticed, and people are watching it and coming to,
subscribing to my YouTube channel, and becoming customers, and all that sort of
stuff from, so you can't expect to see results right away, you just have to keep focusing on
adding value, helping people, and producing high-quality content. The other
10 to 20% is finding out how you can monetize that, finding out how you can, if you
have an audience, if you have subscribers, if you have some sort of reach online, or in your
business, you're tracking leads, finding a way to monetize that, because in every
business, to operate it, it has to make a profit, that profit is going to help you to grow
the business, and produce more content, and help more people. That 10 to
20%, finding out how to monetize it, the best way to do that is once you've
attracted an audience, just you're putting out videos and content, you can then survey
them, you can find out and get to know your audience and your subscribers, and
find out what they want. Find out what their challenges are, what their goals are, what
their desires are, what questions they have, what they want to receive from you, and
that can help you to create the right kind of training or products, whatever
that is that can really add value to them; so if you're in the fitness industry, maybe
you're putting out a lot of great information, and you survey your
audience, they want maybe different products, like supplements, from
you.
Well, you can then go and create those products, and then offer it to them, and now
you're giving your audience what they want from you, and they already have some sort
of relationship and trust with you, and so, they're going to be much more likely to buy it from you than
anyone else, because they already know they can trust you. That could be information
products, you know? If you're in a gardening niche, maybe your
audience wants some gardening products from you, and you can provide that for
them as well.
Okay? Really, it does depend on what stage you're at in the business. There's
no ... Because every stage that you're at, the advice that I have on what to do is going to be
different based on what stage that you're at, but the one thing that's always
consistent in an online business, in a blog, YouTube, a website, is content. Content is
king, always producing it, always adding value. You always have to be doing that
in your business, and if you're at a stage yet where you haven't developed the products,
focus just on helping people first, and then once you have an audience, then
find out what they want, and then create the product afterwards. Okay? Hopefully
this is somewhat helpful for you. Again, it's really hard to give the right kind of
advice, because I don't have all the details of your business.
Oftentimes people that I work with, or different websites, or people that I
coach, if they show me something, I just know right away what stage they're at and
what they need to be focusing on, because I've already probably been through that stage
myself in my business. If I've been through those obstacles and road bumps and
those different stages, you can kind of help someone get on
right path and set them up for the next six months, "Just keep doing this," or
"Here's the strategy," or "Here's the game plan," and they can just go at it.
In the same way, if you hire someone, you're trying to
lose weight or gain muscle mass, oftentimes you could go to a coach or
someone, they can just give you like, "Okay, do this program. Just rinse and repeat that for six
months, and then come back to me six months later, and I'll give you the next step
or the next piece of information that you should be taking action on," so if you can
kind of break down the pieces like that and get some guidance, then
that's always going to be very useful and important in your journey as well.
All right, so that's it for this video, guys. Thanks for watching. Make sure to like and leave
a comment below and subscribe for more videos like this. I'll see you guys in
the next video. Hey, this is Stefan, and thank you so much for watching this video.
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