One of the biggest tricks to increasing your authority on YouTube is increasing your watch
time.
So I made a whole video last week on how to create a bingeable YouTube channel, and I'm
going to put the link to that in the description below.
But one of my little secrets is in the end screens, and how I use end screens.
So I told you exactly what I do, now I'm actually going to show you in this video how to create
your own ninja end screen for your channel for each video so that you can use this to
your advantage to increase your watch time and increase your authority.
Hit that thumbs up, you know what to do, if you are excited to dive into this, and we'll
get rolling.
So the first thing you need to know is that when it comes to end screens, you only have
20 seconds.
20 seconds max for your end screen so you really got to utilize this time in the right
way.
Again, last week's video is going to show you exactly what it looks like, today I'm
going to show you exactly how to create it, add it into your video, and also upload it
and use it on YouTube and put in all the clickable links.
So let's get into it right now.
So what we're going to do is if you go into the back end of any of your videos, there's
actually a little area where you can click on and it'll take you to end screens.
So you can do this this way, or if you're just getting started and you want to create
your first end screen, there's another way to do it as well, which is basically going
to any channel, if you like their end screen, just copy it.
So what I mean by that is what I'm going to do right here is I'm just going to screenshot
this whole area, and I'm going to use this as a template to build my end screen template
off of in Canva, which is what we're going to use next, and it's a free account.
No need to pay for anything.
It's super easy to do.
So we're going to show you that in a second.
But what you want to pay attention to here is this whole area with the blue lines on
it.
You can't go outside of that.
This is where the end screens are going to live, the clickable end screens that you're
going to put on top of the video.
So you can't go outside of it, which is why it's important to have that inside of your
template on Canva.
So now we're going to go here into Canva, free account, custom dimensions ... We're
going to make it 1920 by 1080.
We're going to create the design, and we are going to upload that screenshot that we just
took.
So you just simply drag and drop it and it goes into uploads right down here.
I'm going to click on it and then I'm going to fit it to this block.
So we're going to go like that.
I'm going to extend it slightly outside just so that we make sure it fits perfectly.
And there we go.
So we have our safe zone here.
We got everything we need.
So what I'm going to do first is I'm going to make the background a different color,
because, let's say, you don't want to use yellow and you want to make it look more like
your own.
We're going to go here and we're going to go into the square right here.
We're going to make this pink, let's say, and we're going to extend this all the way
across.
You can even go outside, it doesn't matter.
And then you're going to make this transparent so you still have the guide of where the elements
are.
So we're going to do that first, then the next step is to add your blocks for where
your actual videos are going to go.
So we're basically going to go here, and I'm just going to match this up, make sure that
this matches the width, and then I'm going to go up here, match it as best as I can and
make sure it's still within those parameters.
So we're going to even bring it in slightly.
There we go.
It's still within the parameters.
Then we're just going to copy that and we're going to do the same thing for each of these
blocks.
I'm going to bring it in slightly.
So there you go.
They're all in there.
And then you can ... Let me just make sure, again, that that's perfect.
And I'm going to make this white just in case it doesn't fit perfectly over top.
Then at least it's not like a crazy color underneath and it's a color that I still like.
So we're going to make this block white as well.
And then we just need to grab a circle, and that's going to be white too.
And this is going to be where my subscribe button is.
So that should be good.
So that's where my subscribe button's going to go.
Fits inside the parameters.
You can see it's in the blue box, which is perfect.
And then we're going to add the subscribe option here.
So what I'm going to do is I'm going to grab text and I'm going to grab a heading, and
I'm going to say "SUBSCRIBE", all caps.
And this is totally where you can get creative and do it however you want to do it.
So I'm going to make this text whatever I want it to be, and then this text is going
to be in handwriting so I'm going to say "watch more", so we'll go here.
We can make this as big or as small as we want it to be.
I'm going to make it a little bit bigger, so we're going to go 48.
Let's go 64.
So that can go there.
Then we're going to add arrows.
We're going to go into elements, I'm going to search for arrows, and we're going to grab
... or arrow.
Let's do arrow.
It's probably easier.
So let's do this guy, and we're going to make this smaller, and this one's going to go here,
and I'm going to make this black as well.
So that's going to go like that.
It's going to point to the video.
We're going to make this black, we're going to copy it, paste it, and then rotate it again
using these little arrows at the bottom.
We can actually flip this, too.
And we'll grab this and rotate it again.
But there you go.
I just made my own end screen template in no time.
And then the final element of this is you basically take this background color, you
make it fully opaque, and there you go.
There's your end screen template.
And you're going to just download it as a PNG, and it's going to download to your desktop.
Then what you're going to do is you're going to upload it to your videos.
And then you can add in all your elements over top, so let's do that.
So now all you have to do is you take that downloaded image and you add it into your
editing software, whether that's iMovie or its Final Cut, or it's Adobe, whatever you're
using, you're just going to add it in.
And you're going to basically add it as a layer on top of the video and use the video
to shrink it down and put it into that one particular part of the end screen.
That's how you add it into your actual video content.
And then the next step is adding the clickable elements inside of YouTube, and then you're
done.
And finally, I'm going to show you exactly how to add those clickable links videos/subscribe
button onto your end screen.
Now you're going to add your elements onto your actual end screen, because now it's actually
in your video.
So when you're in YouTube, like I showed you before, you can find this a couple of different
ways.
You can go into your video metadata once it's uploaded as unlisted and you just go into
where it says "end screens", which is just ... Oh, I think I passed it.
Right here.
It's just here on the side.
You're going to click that and it'll open up this editor option.
You also can go into the editor inside of YouTube and find it from there.
But this is the easiest way that I find to do it.
So what you want to do is you want to add elements to it.
So that one's when it was actually set up so you can see this video's in the actual
video.
All of these elements ... So the circular one is my subscribe clickable link video that
you can click on, another video you can click on.
So these three things you can actually click on.
That's what we're adding in here.
So we're going to go over here and we're going to basically redo this.
So the elements that I'm going to add in is I'm going to add in a video.
You can do best for viewer and allow YouTube to select it, but what I'm going to do is
I'm going to pick one that I know I want to add in.
So we're going to do ... Let's do "Content Creators Must Watch".
So create element, and that's going to add that in there.
Perfect.
So it's now perfectly situated right there.
The next thing I'm going to add is the subscribe option.
So that's going to be my little circular one, which I'm going to move right here.
There we go.
And then I'm going to add in another video.
So let's choose another one.
Let's do "How I Post to Instagram", and create element.
We're going to take this guy and we're going to move it into the right spot right here.
There you go!
Your end screen's all set up.
And then, of course, you can change when these appear by playing with them down here.
But they're all set up and good to go now.
So that is your end screen tutorial and you are good to start rocking these in your own
videos.
I'm so excited to see how they positively affect your channel.
Now, if you want to take this and add it on to the rest of our Boss YouTube Strategy,
you've got to check out our masterclass.
We have a free one hour YouTube training.
You can check it out at the link below this video.
It's called bossyoutubestrategy.com, and make sure that you register to snag a seat.
I'll show you how to add 100 extra subscribers and double your revenue in the next year using
YouTube.
Thank you so much for our comment of the week.
I appreciate you so much, and thank you so much for the feedback and also for the content
ideas as well.
They are golden, and part of the reason why I made this video today.
So thank you.
If you enjoyed this video, give it a screenshot and share that out on Instagram and tag me
@sunnylenarduzzi and let me know what you learned today.
And I also can't wait to see your end screens, so let me know if you've done it and put the
link below in the comments as well.
Give it a like if you liked this video and it was helpful for you.
Subscribe for new videos every Tuesday and Friday, and I will see you in the next video.
Bye.