Check out the subscriber count. Today, we're going to tell you how we got to
100,000 subscribers here at Live On Purpose TV on YouTube.
First of all, thank you so much for being here and for subscribing. You're the
reason why we got there. Live On Purpose TV at the time of this recording has
been operating as a daily YouTube channel for 2 years. It took 2 years
to get to our first 100,000 subscribers. We followed a very specific
strategy to get there and it's been quite a ride. I am going to invite now
Nate Woodbury who is the brilliant producer of this and other daily
channels to share with you exactly how we got there. Now, before I turn it over
to Nate, I want you to know that we followed to a tee the strategies that
he's going to share with you. After 4 months, we hit our first spike. And that
is what discourages a lot of people. You got to hang in there a little longer
than you think that you want to. But when you do it you will see the results.
That's what we experienced here on the channel. I just want to share that from
my perspective. This has been a very humbling experience. As we begin to reach
out to people worldwide with the principles that make a difference in
their lives and help them to Live On Purpose. It's been a fun ride and it's
been an exciting ride. And Nate Woodbury is going to share with you the strategies
that got us there. Pay attention to what he has to share. Nate, take it away. -Oh, man.
This is so exciting. Live On Purpose TV, 100,000 subscribers. It just so happens
that I'm here on a private island. I had access by boat to celebrate. Now, I'm
going down some very steep stairs. So, I'm going to have to look down for a minute.
I am so excited that Paul Jenkins and I have achieved this great, amazing,
wonderful milestone. This is the third channel that I've helped get their
silver play button. This is my microphone. There's a little
bit of wind so this makes the audio sound better. So, this is the third
channel that I've helped get to 100,000 subscribers. And I
wanted to make a video to share how we did it. How did Paul and I get this
channel to 100,000 subscribers. And here's the great news: We actually
followed a very specific formula something that you can do right now. Okay,
I'm going to share with you a formula that has 4 ingredients and it's the
same four ingredient formula that we followed on the Live On Purpose TV
channel. Now, in this channel in other episodes, I've talked about keyword
research before filming. That's the first ingredient. Okay, so let me just explain
what that means. We did keyword research to choose the topics. Right? Instead of
just making videos on random topics about positivity or about parenting or
about relationships, Paul and I did a topic brainstorm that we listed out all
these ideas. But then we did keyword research. And what that means is we found
the questions that people are asking online such as "How to get your kids to
listen without yelling?" Right? These are questions that people are asking for. So,
if you look through the list of titles on this channel, you'll see that they're
all very specific questions. And we made sure that they're questions that people
are actually asking online. We did that before filming.
So, that's ingredient number 1. Now, if you want to know more about my leaf
strategy or my tree analogy, go ahead and click the link up there because I have
another video where I've gone into more depth of exactly how I do that keyword
research. In fact, before I move on to the next step, let me give you an example. One
that I've got fresh in my mind is my friend, Katie Gutierrez. She's an interior
designer. One of her strengths is livingroom design. Now, she could have
come up with a couple different ideas for living room design. But we did
keyword research first. We found 20 different phrases. We could have found
more but we just quickly put together a list of 20. And here's some examples of
questions we found that people are asking online. "How to design a living
room with a corner fireplace? How to design a living room with large windows?
How to design a living room with high ceilings?" When you go that specific you
have several things going for you. One, people find exactly what they're
searching for. Right? You're finding your target audience. And then 2, the
algorithm loves it. Because when people click on these
videos, they watch them all the way to the end. And so YouTube says, "Wow, this is
a great video. We're going to find more people like these people who found it
through search and we're going to promote this video to them." And I look down at
the ground there and there's this little tunnel. Don't know if you can see that but
it's just so cool to see the tunnels that crabs dig. They work... So, here's...
There's some other ones. These crabs are hard at work and then the waves... And the
type comes back in the waves wash them all away. Whoo, that's a pretty show.
Okay. Ingredient number 2 for how we got to 100,000
subscribers as we made sure that our videos averaged 10 to 12 minutes in
length. When I tell that to people I get mixed reactions. Some people think that
short. Some people think that's long. Most people think that flung because we've
been taught that we want to keep our videos around 2 or 3 minutes. Where
did we learn that? Well, that's kind of the maximum that a commercial should be.
If you're making an advertisement, it's really hard to keep people's attention
you've got to have high energy. And you've really got to keep moving. Because
people know that they're being sold to. So, in a commercial, long is bad. But when
we're talking about YouTube, when we're talking about a how-to video, you can go
10 to 12 minutes, no problem. That's the length of time that people expect on
YouTube, actually. I know that all the channels that I'm subscribed to, that's
what I expect. I expect their episodes to be in the 10 to 12-minute range. Now,
there's a technical reason why 10 to 12 minutes is great. YouTube can show ads
every 10 minutes. And so, if you've got an episode that's 10 minutes long, YouTube
can show an ad before and after your video and it's perfect for YouTube. Now,
does this mean that if you have a 7-minute video or a 15-minute video,
you're out of luck? Nope. The 10 to 12 is an average. So, some videos are naturally
going to be 7 minutes. And some are going to be longer like 15. And I'll just
give you a little secret. My best performing video ever...
It's got like five and a half million views. It's 20 minutes long. So, I don't
make every video that long. That starts to get long. But when you've got
an amazing topic and you've got a lot of things to say, a lot of value to give; go
ahead and give it. But then going back to tip number one, if
you can be more specific, if you can break a 20-minute video into two 10-
minute episodes, then I do highly recommend doing that. Let's see if I can
walk this way and not have the Sun in either of our eyes.
So, what's ingredient number 3? Ingredient number three is you have to
have an average view duration of 45% or higher. Now, this means
that your content needs to be good. Now, if you're an expert, if you know your
stuff, then all you've got to do is share your secrets and your content will be
valuable. The more pauses there are the more "uhms" and "Ahs" there are... You know, you
might need to tighten that up to keep people's attention. Also, if you've got a
10-minute episode and it's on "How to get rid of strep throat without
antibiotics?", what if you started out the episode and you kind of told them the
remedy right at the beginning, what's going to keep them watching the rest of the
video? I've learned that with a couple of my clients that they would give away the
secret at the beginning. And then people would leave a minute or minute and a
half in. So, what I've coached them to do and what all my other clients do is we
set content hooks. I'll give you an example of how to do that. We'll use that
how to get rid of strep throat without antibiotics as an example. So, when I jump
into the content I might say, "Alright. So first, We're going to talk about why not
antibiotics. And there are some good reasons. And then I'm going to cover the
3 different ingredients. Okay? These are all ingredients you have in your
home. So, I'm going to cover each one. And tell you why they're included in this
recipe. Why they help get rid of strep throat. And then I'm going to show you how
to make it and how to take it. We'll talk about you know is there a certain dosage
or length of time that you need to have this. And I'll finish with the story
about how this remedy really helped my son." Okay. So, that was kind of lengthy. But
all I did is just go point by point in talking about what this video is going to
contain. You know, what I'm going to talk about first, what I'm going to talk about
second, what I'm going to talk about third. I'm going to talk about near the
end. And what I'm going to wrap up the video with it. And by giving some content hooks
like that, you'll have a higher average view duration. More likely around the
6-minute range on a 10-minute video. And that's
good. You want to have at least 45% average view duration. That's
ingredient number 3. Okay. Prepare yourself for ingredient number 4. Okay,
you might want to sit down for this one. Ingredient number 4 is you've got to
post 5 episodes per week. Now, I know that's a lot. How do I do it with the 13
different channels that I produce? Well, when we film, we filmed 20 episodes at a
time. We found ways of doing things efficiently so that it's realistic. That
way we only film once every 4 weeks and were able to post an episode every
day 5 days a week. This is a required ingredient if you want to have spikes on
your channel. You can follow my first 3 ingredients and have a gradual
consistent growth on your channel. But if you want to get to 100,000
subscribers in 2 years that's what it's taken us on Live On Purpose TV. You
need to have this fourth ingredient, 5 episodes per week. Now, the first 4
months of being that aggressive are going to be very slow, very boring. You'll
post a video and in that first week, it'll get 15 views. And you'll be
discouraged by that. Because you're like, "Wait a minute. I'm wanting to get 200,000
subscribers. What's going on here?" Know that this is normal. And what I
encourage you to look at at the 3-and-a-half month mark is the
overall stats for the channel. So, you go in and look at how many views is the
channel getting overall. And what you'll see is that collectively all the videos
that you filmed previously are starting to bring in more and more views. And you
might go from 100 views a day to 110 views a day to 130 views a day to
150 views a day. Heck, it might start out at 25 views a day. Then 30, then 35. When
you start seeing growth, then you can feel confident that it's working. Because
all we're doing for the first 4 months is really laying the foundation.
In fact, I would say that the first year, you're really just laying the foundation.
If you have these 4 ingredients though at that 4-month mark, you will
have a spike. You'll see some exponential growth because YouTube is really
starting to promote your channel. Now, working with Paul as the producer
for his channel for the last 2 years. This has been a great ride. When I
started with him 2 years ago, Paul had 235 subscribers. He had brought
those in over the years of just posting videos randomly. Then we decided to be
more strategic and apply these 4 ingredients. And that's really the secret
to how we've grown to 100,000 subscribers. Now, while you're here, I want
you to watch my leaf strategy video. This takes the complicated sounding process
of keyword research and it makes it really really simple. You'll learn the
tree analogy and understand the leaf strategy. So, it'll be really easy for you
to find the questions that people are asking. And you can achieve the same
things that we're doing here on Live On Purpose TV. Go ahead and click that link
and watch the leaf strategy video next. Big thanks
to Nate Woodbury and the whole team that Live On Purpose TV. If you haven't yet
subscribed like over 100,000 other people have, please click the
subscribe button. And would you take a moment to just buzz over to Nate's
channel as well? Subscribe to what he's doing and he will help you to know what
you need to know.