- In a recent survey, the topic of how to hire the very best people came up as one of
the leading concerns among small business owners.
Which is why in this video, we're tackling that head on.
And I'm giving you my very best tips on how to attract the best, brightest, and most awesome
people for your business.
Let's get to it.
Hey there, my name is Adam Erhart, Modern Marketing Strategist and welcome to The Modern
Marketing Show where we help you make marketing that matters.
So if you're interested in learning about the latest and greatest marketing strategies,
tools, tips, tricks, and tactics to really help take your business to the next level,
well, you may wanna consider subscribing, hitting that little notification bell.
It's no secret the people make the business so finding, hiring, and essentially keeping
the very best people possible is always good business practice.
But with competition for A players and star employees at an all time high, how do you
make your business stand out as the one to work for?
And how do you set up a system to attract these A players on autopilot so they come
to you rather than you having to go out to the market and seek them down every time you
need some new talent.
Well, the answer is actually really simple.
It's not easy but it is simple.
So let's get to it.
The first step to attracting the very best people is to understand that recruitment is
marketing.
Meaning the same process and the same strategies that you used to go out there and attract
the best clients and customers possible for your business, well, you're gonna want to
adapt these and deploy them in the same way to attract the best possible employees or
best possible people to hire for your business.
What this means is making sure you're putting your best foot forward and representing your
company or business in the best light possible.
Far too often, I see companies putting out boring job descriptions on boring websites
using boring language.
Now is not the time to be boring.
Especially if you're trying to attract top talent.
Step number two is to go where they are.
Meaning you want to identify the characteristics of your top people and those A players that
you really want to attract and then find out where they're spending their time, both online
and offline, and make an effort to be present there.
If it's those boring jobs sites that I just talked about well, and so be it but I'd venture
that it's probably more likely to be Facebook or Instagram, or maybe even LinkedIn.
The third step is to get engaged.
What this means is now that we've established where they are and where they're spending
their time, it's time to get engaged and start to interact with them and figuring out what
their interests are so you can join the conversation.
In the same way that we do this with our customers and clients in order to gain some valuable
insights about their interests so we can tailor our marketing and tailor our messaging, well,
you wanna do the same when you're trying to attract top key people to your business.
Now getting engaged could mean all sorts of different things.
You can either start a group or you could have people in your company start creating
key content or you can simply partake and interact in other people's groups.
Essentially the goal here is just to be human, to be authentic, and to start gaining some
valuable insights into the language and the dreams and desires that the key talent is
looking for so you can better tailor your message and your job offer to attract them.
Also as a bit of a side note, when we're talking about creating content about your business
and about your industry, don't be afraid to pull back the curtains a little bit and show
behind the door because people are interested in learning a lot about the culture and what
it's like to work for your business so don't be afraid to show that because it's really
valuable information.
Step number four is to humanize.
Again, in the same way that clients and customers don't like to do business with faceless corporations
but prefer doing business with people, well, to make your company that much more attractive
to those top employees and top people you wanna hire, you wanna humanize your business
as much as possible.
Which means not being afraid to show a little bit about the culture, and the vision, and
the personalities of not only the business itself but the people working there too.
Fortunately, thanks to social media, this is easier than ever and everyone from an intern
all the way up to the CEO can have a voice and have something to say and get it out there.
Now a real quick caveat, if you're going to have a company culture that allows everyone
from the intern up to the CEO to talk about the company on social media, you may wanna
have some basic guidelines and basic brand guidelines to stick to and to make sure that
everybody is staying on the same page.
Alright, moving right along to step number five which is to have an effective recruitment
funnel.
At this point, it's time to walk through your entire recruitment, tiring attraction, and
selection process and really streamlining the process.
By this, I mean mapping out the entire process that you would use to go out there and attract
people and then essentially walk them through the entire recruitment and selection process.
Again, which website are they gonna visit first?
Which form are they gonna fill out?
Which video should they watch next?
When is the interview?
All that type of stuff.
A recruitment funnel really shouldn't be that much different than a marketing funnel because
again, you are marketing your business so take the time to choreograph the entire process
in order to really make your business stand out.
This in turn, is gonna give you complete control over the entire hiring and attraction and
selection process which is gonna make your job a lot easier and is also going to allow
you to better attract those A players and top key stars.
Alright, so we've covered the five steps.
Let's wrap 'em up so we can get you on your way.
Step number one is to understand the recruitment is marketing so you do need to dedicate a
sufficient amount of time, energy, and resources into making sure that you're putting your
company in the best light possible.
Step number two is to go where they are.
Just like with other marketing, we wanna go where our key talent and those top employees
are gonna be so we can start to engage and interact with them there rather than expecting
them to come to us.
Step number three is to get engaged, which means be human, be authentic, and be active
where they are so you can better interact and better engage and get some valuable market
data back from them about what they're interested in and the language they use and the things
they're looking for in their ideal jobs.
Step four is to make sure to humanize.
Again, remember that people like doing business with people and not faceless corporations.
So don't be afraid to add your personality and put a face to the company.
And step number five is to make sure you've got a well-designed and well-choreographed
recruitment funnel which is gonna save you time and allow you to have complete control
over the entire process.
So thanks so much for watching.
I hope you enjoyed the episode and got some good value out of it.
If so, let me know what the most valuable tip was in the comment section below.
Also, don't forget, hit that thumbs up button, subscribe to the channel and hit that little
notification bell.
And for more great marketing strategies, tools, tips, tricks, and tactics, make sure to head
over to adamerhart.com which is packed full of videos, and podcasts, and articles, and
all sorts of resources to really help take your marketing to the next level and way beyond
that.
So thanks so much for watching, and I'll catch you next time on The Modern Marketing Show.