- Hi, welcome back.
So, this is a concept that is one of the least understood
yet one of the most important.
And I'm hoping that I can do this justice
so you understand.
This is a concept that we call, creating an offer.
So, what is an offer?
So an offer is, if you're asking somebody for
their money, or their email address,
or their phone number or their attention
you're trading it with them, right?
It comes down to an offer.
And so what is an offer?
An offer is not a product.
For example, when I had my supplement company
I was selling my supplements as an offer
and there were people selling the exact same supplement
for me on Amazon.
We were selling ours for $67 a bottle
and they were selling theirs for $19.95 a bottle.
I was making way more money than them
because I created an offer.
So and offer is it's taking things and combining
them together, right?
If I'm just selling a supplement bottle,
like it's only worth whatever that thing is
and then people are gonna price shop
and figure out what's the cheapest
and they're gonna go for it.
If someone's selling a supplement bottle,
I'm selling the same supplement,
but instead of just supplement mine comes with
a weight loss guide, a calorie tracker and whatever.
Now these are things I can bundle together
into an offer.
Now this is worth way more than the other thing over here.
If you look at companies like Groupon
and Living Social.
You know, I'm not a big fan of people
running their businesses into those things
but if you look at them
they've become really, really good at creating offers
for local businesses, right?
A lot of local business I saw prior to Groupon
would run ads that were just like,
hey we've been in business for 49 years
and we're family loved and locally owned
and like that was what they were selling on their pages.
That's not an offer.
An offer is like, hey if you come to us we will
give you this thing.
So an offer doesn't just have to be discounting prices
it can be bundling things together.
Your ability to have success with funnels
and with any kind of business is your ability
to create really good irresistible offers.
What's an offer that people have to have so bad?
They're like, oh I have to give this person my
email address because I need that thing, right?
What's the offer that you have?
If we talked about before the value ladder, right?
We're taking people through the steps of
the value ladder.
So I'm trying to give value to people but with that
the way that I get that value is I create an offer for them.
In fact the offer actually starts clear back on the ad.
The ad is not gonna say, hey we've been family owned
and operated for 49 years, click here to find out more.
That's a horrible offer.
That's the worst offer ever.
But if it's like, hey are you struggling with whatever?
This kind of pain or whatever?
If so find out how we can get rid of your pain
in the next three weeks.
Boom, that's an offer.
So they're like, what does that say?
Click on the page and they come to the next step
in the funnel, the very first page they land on.
And then I'm making them this offer, right?
Like, hey so you wanna figure out how to get out of pain
I wrote a report.
It's a six page report, it's gonna walk you through
exactly the fastest way to get out of pain.
If you give me your email address
I will trade you this thing.
I just made them an offer.
Every single one of these steps in your funnel from the ad
to the landing page, to the upsells, the down sells
to the registration.
Like everything you're doing at any kind of funnel.
It doesn't matter which one it is,
it's all about creating really, really good offers
and that's how you provide value for people
as you're moving them through the value ladder.
A lot of people they think about offers
from a standpoint of like, this is the product
I'm actually selling but again it's not just
the selling of the product, it's like every single step.
The offers on the ad, the offers on the landing page
and the offers are shifting as you're providing
more value through the value ladder.
Now, one way to do this there's a concept
that we talked about a lot here in Click Funnels,
our internal communion, we call this funnel hacking
and what funnel hacking is all about is going out there
and seeing what other people are doing.
Getting ideas for other offers
and sometimes you're looking for offer ideas
from people that are in your same industry.
So say you're a dentist, say you're selling
information products or whatever.
You can look, like how are other people creating offers
that are really irresistible, that are sexy offers?
And we're looking at those type of things
and you can funnel hack other people and say,
okay on the landing page they offered me this
and then on the upsell they offered me this
and just getting ideas of different ways
to structure offers, okay?
Now, if your funnel's not working there's usually
a few reasons why one might not work.
One is the traffic might be bad,
but if the traffic's good and they're coming
to your funnel, you know one of the biggest things
to look at if it's not working is like,
okay, nobody's opting in it's because your offer sucks.
We talk about this internally.
Look, if your offer sucks
you need to crank it up, make it more sexy.
A lot of times, I may make four, five or six
different offers before I find the one that's like,
oh that's the one that people resonate with.
That's the one they're excited for.
Now they start coming in.
And you figure out the right offer
everything else takes care of itself.
So that's what I want you guys kind of thinking through.
Again something that's kind of counterintuitive
'cause most people in business they're used to
going to Amazon and seeing here's the picture
of the bottle and this is the five bullet points
of why it's awesome and heres how you can get
it super cheap, and we got two day delivery.
Like, that's not an offer.
I want you guys thinking through that.
Thinking through how you create an offer,
what could the offer be on each of the steps
inside of your funnel.
So this is your homework.
Take the funnel you've created
from the Funnel Cookbook walkthrough
and look at all the different pages.
On the last video you kind of look through the value ladder
you say, okay, what's the value I'm trying
to give them here, here and here?
Then you figure out what's the offer
that I'm gonna give them at each step in this process.
And the next video we're gonna go through
is actually gonna talk about what are the words?
We call this copy.
What's the copy at each of the pages in this process
to actually sell that, to get them excited
about giving you their money
or their email address or whatever that thing might be.
So that's the next step.
So that's your assignment for right now
go do that you guys
and we'll see you on the next training.