- Hello, everyone.
Today, we're looking at the Crest app
and how it can help you manage
and grow your Etsy shop.
There are a lot of cool features in Crest
that is positioning itself as your Etsy shop assistant,
because in addition to being a keyword research tool,
you can also use it to set goals for your shop
and track how your results compare.
You use their forecast tool
to estimate future sales per listing,
and also revenue trends,
run customer analytics,
provide auto-management,
and genuinely use it as a tool to manage your shop.
It's really a great tool to help you work
on your handmade business
and not just in it.
And of course,
that's what we're talking about today.
Do keyword research and SEO optimization,
including the feature called,
realtime search engine optimization.
This feature is the one I'm loving the most,
and that's what we'll focus on in today's video,
specifically how it's going to help you
write titles and tags for your SEO listing
with instant feedback.
Not only will you get better results,
but you can optimise your listing in less time.
Ready?
Let's dive in.
(upbeat drum music)
Bonjour, my name is Deb,
and I'm the founder of Tizzit.Co,
a membership community for makers
and handmade shop owners,
just like your fabulous self.
You can learn more
about our amazing community, Tizzit HQ,
via the link below this field.
But for now,
let's jump straight into today's conversation,
how to use the realtime search engine optimization feature
from the Crest app
to write your titles and tags.
So, why do I love this feature so, so much?
Because when you do your Etsy SEO,
you have to find the right balance between,
it's okay to repeat this key word
between my title and my tags,
and that's too much repetition.
I have a few videos on my channel
about the art of writing titles and tags strategically
and practical SEO tips.
So watch those,
if you feel you need a bit of help
in understanding how to pick your keywords,
I'm gonna put the links below this video.
But in short,
too much keyword repetition
can result in missed opportunities
to broaden your reach
and be found for more possible search terms.
But sometimes it's okay
and sometimes actually unavoidable
to repeat a keyword here and there,
either because you pick it as a focus keyword,
or because you decide to give it
a bit more weight on purpose by repeating it.
It's a fine balance
and you're always trying to find
just the right mix.
When you're writing your titles and tags,
it can then be hard
to keep track of those repetitions
and to see how the changes
that you're making to your titles and tags as you go
can affect your SEO.
And Crest does a really good job
at doing this for you.
So, let's take a look.
Okay, so here we are inside
of GetCrest.app,
actually, we're not inside it yet.
This is the homepage.
So, if you don't have a Crest account,
this is where you'd go click on Get Started
and create an account for yourself.
I'll actually drop a link below this video
that gives you, I believe,
15% off your first month.
So, definitely check that out
if you're interested in trying the tool.
I already have an account,
so I'm just gonna jump inside of my account.
And as you'll see,
it's a very, very nice interface to start with.
This is something I really appreciate with Crest.
It's super easy to use and intuitive,
and they've got...
They've done a really great job,
I think, with the design.
And it matters because it makes it easier
to work on your shop
and a little more enjoyable as well,
than when you have to figure out, you know,
where is what inside of my app.
So,
as I was explaining,
we're gonna be focusing on one feature today,
but as you can see,
they have a lot more here.
I'd be happy to cover that in another video.
They do a lot in terms
of helping you work on your shop
rather than in your shop
so that you can set goals,
watch forecast,
customer analysis,
order management.
There's a lot of good features in there
that will help you beyond SEO,
manage your shop
and make strategic decisions for your Etsy shop.
But today we are going to look at
the realtime SEO feature that they have.
So, there's a full range of features here
for keyword research,
but once you've done your keyword research,
as I was saying in the intro,
you have to actually write your title and tags.
And there's all these things about repetition, right?
And it can be a little hard to track for yourself
when you're actually practically writing
your titles and texts.
And Crest is really helpful for that.
So, if you go to listings under a shop
and then I'm gonna click,
oh, there it is,
I'm going to click on my active listing here.
You will see a lot of information about this one listing,
and I'm going to click on SEO
because that's what we're focusing on today
and scroll slightly.
And you'll see here,
I have a few different tabs,
title, tags, description,
and miscellaneous.
And for each of those,
I'm going to get recommendation.
But, and that's what I love the most,
as I make change to my title,
as I make change to my tags within the app,
it will automatically adjust the recommendation
that it's giving me.
And that's my favourite part,
the colour coding.
So as you can see,
some stuff is in red here,
has been highlighted red
and what this is are my duplicates.
This is telling me,
hey, you've already used this
between your title and your tags,
you repeated it.
So it's visually telling me,
hey, just letting you know,
this is a repetition.
It's not telling me, you know,
delete it, keep it,
that's something that you decide for yourself
based on the strategy that you have
for this specific listing.
And again,
if you're not sure about that,
I'll put some links to more videos of mine,
where I cover those general rules
when it comes to writing titles and tags,
as well as the Etsy and SEO blueprint course,
where we dive deep into that,
so that you know when it's a good idea
to repeat a keyword
and when it's probably unnecessary
or could be damaging even.
So once you know that,
it actually just gives you signals
to let you know as you type,
that, hey, you've already been repeating that.
And it will do this in the title section
and also in the tags.
So in here, for example,
it's telling me, hey, this word planner,
this has been repeated three times now
within your tag.
And those recommendation will change and adjust
as I make modification to my listing.
So,
in here, if I go and add a tag,
for example,
let's call it...
business organiser?
And you can analyse your tags
as you're running them as well.
If I click on analyse,
it's going to go and fetch the data for me.
So, that's also really cool.
And what it's telling me here is the tags,
your tags section on this listing,
contain up to three duplicated words,
which is within the lines of what Crest provides for,
but you should replace them
if you're able to do so.
And so it's highlighting the duplicates in yellow.
In my title,
they're in red,
because this is a repetition
between my title and my tags.
If I was to repeat the same keyword
twice in the title only,
it will colour code it differently.
So for example,
if I was to write diary here, again,
it would put it in yellow
because it has been duplicated in my tag.
So obviously,
this is a very bad example of a title, guys.
This is my working listing
that I use for a bunch of examples
and for tutorials like this one.
So, you know,
you would never want to have diary
and then another diary here,
but sometimes you just miss these things, you know?
If this is like the 15th or even 20th listing
that you're working on today,
your brain is gonna start switching off a little bit
because it's just full of keywords and you're tired,
and you're gonna miss a repetition in your titles.
And you might miss repetition between your title
and your tags as well.
And this is where Crest is really helpful
because it just highlights it for you
so that you can make a decision based on that
and decide, yeah, okay,
thanks for letting me know,
I still want to keep that in
because this is my focus keyword.
I want it to be repeated between my title and tags,
or thanks for letting me know,
that's totally unnecessary.
I'm gonna delete it.
So, I think that this is really, really handy.
Now, this doesn't change it on Etsy for you.
You still have to go and click on edit on Etsy,
and then this will open up your shop tools
where you can actually make changes
to the listing here.
But honestly,
all you have to do is copy and paste
at this point and then publish.
So,
it's fairly quick
and you've had a chance to see the impact
of the changes that you're making
to your title and to your tags instantly
inside of the Crest app.
And with a recommendation that will change
based on the changes that you make.
So, I really like this tool for that.
And to my knowledge,
at the time I'm recording this video,
there's no other tools that gives you
that kind of instant feedback.
What I had done to help my students with this,
and because I'm such a little spreadsheet nerd,
is I actually have created myself a spreadsheet
that where you essentially import a,
well, this is focus,
I had used that for an example,
but you essentially import your working title here.
And then you are putting your 13 tags,
all of your attributes,
and then all of your categories.
And based on what you were typing in
as you were experimenting with the changes
you want to make on a listing,
it was letting you know below
where you had repetition
between your titles and tags,
within your titles,
between your attributes,
in your categories,
and within your tags.
So, that's what I had to come up with
and that involved,
guys, so many fancy formulas.
So, you know, it's a great tool.
It works.
If you're a student of mine
and you have the Etsy SEO blueprint,
I'll put a link to it below the video,
you will have access to that.
But for those of you
who don't have something like that,
Crest is a really, really, really great way
to get that instant feedback
and to be able to notice really quickly
where you have repetition
so that you can decide strategically
whether you want to keep that repetition
or get rid of it and replace with another keyword.
And there you have it.
Look into the realtime feedback feature
of the Crest app.
Tools like this not only provides you
with the data and features
you need to make good decisions
for your handmade shop,
but they free up your time
to work on other parts of your business as well.
And time, as we all know,
is one of these things
that we never have enough of.
So give it a try
and see if you like the realtime feedback feature,
plus all the other features Crest has to offer.
I am putting a link below this field
for 15% off your first month
for you to use as well.
And if you would like to learn more about Etsy SEO,
you will want to take a look at my Etsy SEO playlist
that should be showing up next to my face this way.
Maybe it's this way,
I never know where it shows up,
but it's somewhere on the screen.
It's a video playlist full of Etsy SEO video
to help you get more clicks and more sales
in your shop.
Thanks for watching.
And until next time, au revoir!