A brazillian lawsuit alleges that unboxing videos are advertizing practices aimed at
children. This lawsuit directly targets channels like ryan toys review, which if you didn't
know, was the highest earning youtube channel in 2018. Thats right, a 7 year old boy earns
more money than you. If youtube loses this lawsuit, it could mean the end of unboxing
toy channels like ryantoysreview. I'm gonna spill this tea, right now on IO.
welcome back to informoverload, where you get your tea and your news all in once place.
I'm charlotte dobre, hit that susbcribe and notification bell so you never miss one of
our videos. Unboxing videos are a popular genre on youtube
that involve a youtuber unbox and play with toys. These videos rake in a huge chunk of
cheddar, Ryan toysreview gets around 600 million views per month, and he likely earned around
22 million dollars last year. A lawsuit filed in january by the public prosecutors
office in Sao Paolo brazil has accused youtube of engaging in abusive advertising practices
toward children. The lawsuit argues that even though most unboxing videos are not marketed
as ads, they are still advertisements. And in brazil, its completely illegal to market
anything to children under 12 years of age. Some youtubers directly named in the lawsuit
were Julia Silva, who has 4.4 million susbcribers, Gabriella Saraivah - 3.6 million susbcribers,
and Felipe Calixto - 2 million susbcribers. This lawsuit is due to be heard at the Sao
Paolo Court of justice. It wont directly affect US youtubers...yet. But if google loses this
lawsuit in brazil, it could inspire others to sue US creators for the same reason.
According to the Children's Television act, there's a limit on the amount of advertising
overall that can be put inot children's programming. The current limit is 10.5 minutes of advertising
for every one hour of programmign on weekends, and 12 minutes of ads per hour on weekdays.
Last time i checked, ryantoysreview's videos are usually 10 minutes or more, and it could
be argued that the entire video is one long advertisement, and kids do not know the difference
between something thats an advertisement and something thats not.
According to Josh Golin, executive director of nonprofic Campaign for a commerical free
childhood, unboxing videos are unfair becasue they are ads disguised as a fun video. and
the influencers are very godo at making kids feel like they are watchign the most fun toy
out there. he added, unboxing videos would never be allowed on children's television.
Not only that, but unboxing videos could be in violation of the Federal Trade Commision
rules that require social media influencers to clearly and conspicuously disclose when
videos are ads. Ryan toysreview does clearly state when videos on the channel include paid
promotion, but many, many other creators dont. As it stands right now, the children's television
act hasn't been enforced on youtube videos, but its not the first time that youtubers
have been accused of violating it. None other than jake paul has been accused of violating
the Children's television act back in september for his excessive merch plugs in his videos.
According to the youtube channel nerd city, great channel, definitely subscribe if you
havent already, one of jame pauls videos, which was 13 minutes and 57 seconds long,
included 23 ads that amoutned to 7 minutes of advertising for videos that were aimed
at kids as young as 8 years old. Which could very well be illegal. Despite this, no action
was taken against jake paul for his excessive advertising methods.
Let me know, do you think that unboxing videos aimed at children should be banned from youtube?
do you think there should be a limit of how much advertising is included in youtube videos
aimed at children. Tell me your thoughts, down there in the comments, but for now, i'm
gonna wrap up this video with some comment features.
Urboi Dankus - wow you act like an adult thats impressive. that is because i am an adult.
Ricardo Cadet - please dont use slang. what is guci, sounds like an interrogation than
a cool lingo. oh i'm sorry, would you prefer what is prada? i prefer prada anyway.
Aurelijus Stropus - can anyone please tell me why jonny is the bacon king and charlotte
is the potato queen. because you put bacon on baked potatoes. and also rebecca is the
sour cream queen. together we are baked potato. The potato librarian - charlotte are sick?
if so eat potatoes. noted. i eat a lot of garlic when i'm sick. pro tip.
Typical X - Im doign pretty bad today. - got detention. teacher embarassed me. got picjed
in the worst celebration. Aw im sorry you had a bad day. i got detention quite a lot
as a kid too. But heres a feature, i hope you have a better day.