hey guys so today I'll be reviewing a Shopify dropshipping store and I'll be focusing on
what the store is doing correctly rather than what the store is doing incorrectly
in this way you guys can learn and take lessons from what the store is doing
correctly and apply it to your own stores before we get stuck into it make
sure that you subscribe to this channel and if you haven't already turn on that
notification bar so that way you're up to date with all my videos and I've got
a quick question for you all how many of you or how long have you guys been
Shopify dropshipping for because I know a lot of you have been following on this
channel for quite some time but I just don't know how long you have
all been dropshipping for so let me know down in the comments below otherwise
let's get into it right away and get onto my laptop here and the store that
I'm about to show you is called would we I believe that's how you pronounce it
so the back story behind this and how I found this store my a friend of mine
actually purchased a quite a few number of products from this store showed me
the products and I went on to the store he showed me the store and immediately
it seemed like a drop shipping store and so I didn't take a further look or deep
dive into the store this is what I'm about to do right now so this is
initially a first impression type of review I haven't really looked into the
store too deeply all I know is my friend purchased products from this store it
does seem to be rather popular so this will be interesting now getting straight
into it basically this is this is what it looks like when you land on to the
store my initial impressions is above the fault so anything above the fold is
essentially when you land on the website and it's the initial impression that you
get above the fold being you don't need to scroll so everything here that you
see I think it is a it is a bit bland I've got to literally scroll through
these images to get an idea of what would we is selling otherwise I have
absolutely no clue there could be certain pillow cases for example they
could be selling fashion apparel you don't know
so that is something I don't really like but you
start scrolling down you get an impression of what exactly they sell and
it is quite literally wood products wood covers wood phone cases mac book covers
iPad covers keyboard skins so it's an interesting niche it's all about wooden
products the copy is pretty straightforward but let's get into the
menu here I actually really like the menu the mini is really clean and I like
the fact that you're able to see the products up front within the menu I
think that would definitely lower the bounce rate get them clicking through to
other pages so let's go ahead and take a look at these products right if I hit
shop very very simple looking website and and as you can see there it
automatically converted my currency to my local currency which is Australian
dollars and I'm Shuman you can yeah you can obviously switch this on the fly
which is pretty useful it's also interesting to note that this the
average sales price here is rather high which means higher margins but this is a
nice looking website so far I mean everything is loading pretty quickly
what I usually do is I jump onto a Google speed test and just test out the
website and see what can be optimized but this is loading pretty quickly
they've got a huge Add to Cart button down here which is interesting and if
you don't know how to change your Add to Cart button and the size and just
completely customize it then I've got a video I'll link somewhere on the screen
here so you can also change your add to cart button because that will help
increase conversions so they've got to Add to Cart buttons here so you've got
an Add to Cart button here once you start scrolling down you're gonna Add to
Cart there I like that let's quickly take a look at the socials as well
Facebook and Instagram so what I tend to like going is seeing how they promote
those themselves socially and if they have fake engagement or you know if
they're just boosting their engagement across the board so looking here this is
interesting so there have 12,000 followers this is that's that's a pretty
hefty amount of followers however let's take a look at their engagement and see
if it stacks up to 12,000 followers if I just hover over these photos right here
you've got 92 likes 123 likes 0 comments 3 comments 39 likes with sarod comments
so guys straight off the bat you can tell that's this figure here 12 thousand
followers is inflated they're obvious they've obviously purchased these
followers and you can tell because if they built up in an organic following of
12,000 followers they would definitely have a high engagement rate this is far
too low of an engagement rate so just 5 12,000 real followers so that is insight
into a an inflated Instagram profile again nothing against them I mean
they're just boosting up their social stats so they have the perception that
they're larger then than they already are by the way guys I really like the
fact if you if we zoom into this into this tab here you can see that they've
installed a plug-in a shuttle fly and plug-in whenever you get out of the tab
it starts blinking it says would we miss as you come back to us which is actually
attention-grabbing I just I just saw that right there and then and definitely
grabs my attention that is I like that I like that as part of the store going to
the Facebook profile rather interesting here 5,000 6,000 people that liked this
store I mean I'm going to assume that they've probably purchased people to
like this Facebook page as well give him 10 most likely that just followers for
their Instagram profile and yeah most likely as you can see here they've got
one like on a post 22 hours ago and for likes on a post the previous post so no
doubt once again they most likely have purchased followers and but a nice clean
social presence it's it's not bad whatsoever
now looking deeper into this as well you interesting here that they've got to
customize that section and this is I highly recommend having this if you've
got an apparel store or if you've got an accessory store always so important to
have a customizable customizable section this is easily done guys if you again
establish a relationship with your supplier they can easily bust out some
print-on-demand pieces for you so this section is essentially print-on-demand
you can also do this through a whole range of a whole range of platforms I
won't get stuck into it then that might be another topic for a different video
but you can ship out customizable Mac bookcases or apparel or phone cases with
custom images or even custom text I'm not sure how popular it is but again my
friend bought from this bought from this store and he actually got targeted by
ads and I believe there I took a look at the Facebook ad section via a spiteful
which I'll be talking to in a different video
in the future but they're retargeting is very very strong I believe a lot of the
Facebook ad budget is put into Facebook or retargeting and not surprisingly so
they've got a lot of gamification aspect on on this website sue which is
interesting so they've got the the usual spin the wheel try you're like sort of
game and for those who don't know this is all based on a formula that you plug
into a Shopify app so you know 50% off you can attribute that to a set of
percentage so you could say only 5% of people hit that per spin or you could
literally even set that as 0% so no one gets that spin whatsoever and I know a
lot of people do that and then you can attribute you know 5% off as 60% of the
time people spin they'll get that and this is a very strong factor a lot of
people do implement this on the store and it does
work to a certain extent again it depends on what Sony sure into what sort
of look you're going for with a store but I recommend it I think it doesn't
hurt and they're using privy I believe yeah they're using privee as the plugin
so just to show you what this looks like this is the app that they're using here
on Shopify and so that is another good thing I believe is another present here
become a member of a loyalty program clean your rewards so again this is a
great way to capture regular returning customers they've got this app here
where they've set up a loyalty program essentially an affiliate program again
another great idea for any e-commerce store looking further into this you know
overall I'm really liking this store it's nicely structured there's a lot of
trust badges across the board they've even got some corporate social
responsibility elements here watch how we do it let's see what that takes us to
amazing so they've got a social responsibility element here which is
amazing and returns warranty FAQ contact us our story I mean it's a pretty solid
store it's it's I like this store because it's not overly complicated it
is minimalistic but also at the same time there's a lot of options here in
terms of products but it doesn't overwhelm the customer it is a very
niche down store and it only focuses on selling a single product which is wooden
products for your MacBook for your iPhone for your iPad so it purely just
Apple products and again this gives this gives the advertiser or the business
here an easier way to target they don't need to go bounce
you know targeting the whole world with their general store
they're able to target specifically people that have Apple products only and
I think that's a great idea I always I always believe in specialized stores
niche stores I believe they work better than general
stores overall but yeah I mean overall this is a pretty
solid store I would not be surprised if they're making a whole whole bunch of
sales per day I mean going by the reviews and also I don't know if you
realize there was a pop-up earlier and it was essentially social proof yeah
there we go to come up again let me zoom in here if I can zoom in I can't anyway
you get the point those pop-ups you can easily do through plugins at once again
on shop fire I have a full video dedicated on that but essentially it
looks like they're making quite a few sales they've targeted my friend who
knows nothing about drop shipping and so yeah they're doing a pretty good job I
actually like this store and overall it is a robust store I think I can
definitely fault it but I won't I'm in this specific video but overall that's
that's what they're doing right and I like it so guys if you want me to review
your own stallers store as well let me know down in the comments below don't
link your store obviously because you don't want to be showing the entire
world your store but um just comment letting me know that you want your store
reviewed and I'll look into your profile or I'll reach out to you once I do make
another Shopify store review video in the future otherwise guys I hope you
enjoyed this enjoy this video there's a lot more content coming out so be sure
to stay tuned if you like this video and if it's helped you give it a thumbs up
as always and thank you for watching tune in next time guys keep on hustling