Before Youngboy Never Broke Again would become the top streaming artist on YouTube clocking
in nearly 250 Million views per month on his YouTube channel.
Before NBA Youngboy would clock in 9.7 Million Instagram followers, 2.4 Million on Twitter
& 7.3 Million Subscribers on YouTube at the time of this recording.
Before Youngboy Never Broke Again would father four children with three different baby mama's
before the age of 18.
If I asked
you who the biggest artist in the Unity States is right now you would probably guess Ariana
Grande? Bad Bunny? Drake? Ed Sheeran? Taylor Swift? Nope. The biggest artist on YouTube
is none other than YoungBoy Never Broke Again. He is currently sitting at number 1 on the
YouTube Top Artist in the United States and he's been floating near or at the top for
over a year. he is the most-watched musician across all genres. And he’s been able to
do it without the bells and whistles of expensive videos or big-budget music rollouts. As far
as musicians go, he’s established himself as the king of YouTube and in today's world
of fake rappers it's his authenticity that is resonating with an audience. On top of
the music he's also had a whole number of run ins with the law, time served as well
as house arrest, plenty of baby mama drama and even a mother who likes to chime in on
his various rap beefs.
What's going on guys? It's your boy Michael McCrudden now we have already gone over the
come up story of NBA Youngboy a number of times so I wanna mix things up. We will go
over his early years but then I wanna take a closer look specifically at how he managed
to become the number 1 artist on YouTube. Sound good? Great! We recently dropped a Kodak
Black Versus Youngboy video but it got demonetized. YouTube has really been cracking down on us
so I'm gonna have to start selling merch. I came up with this shirt idea and Im curious
how many of you guys would support the cause. Let me know in the comments, hit the like
button, tweet this video at Youngboy & let me know if you guys want some follow ups on
Floyd Mayweather's son or daughter? Aright, now let's get into this video.
Young Boy Never Broke Again was born Kentrell DeSean Gaulden on October 20th 1999 in Baton
Rouge, Louisiana. That makes him 21 years old at the time of this recording. He grew
up with an older sister and a younger brother and lived mainly on the North side of town,
38th and Chippawa street to be exact. A location he used for his music video for ' What Chu
Gone Do ' - No Audio. His younger brother NBA Ken also played the role of a younger
YoungBoy in the video.
He also got an older sister who would beat him up when he was a kid and then would be
hanging with his boys which would lead to some future drama but were not there yet.
His mom would also give him a whopping at her house in Scotlandville. He was also getting
into some wrestling brawls with the other kids in the neighbourhood and when he was
just four years old he broke his neck. To recover properly from the injury, he was put
in a halo brace, which was screwed into his head. This left still-visible scars on his
forehead.
For whatever reason, young Kentrell grew up with his grandma. His father was arrested
and sentenced to 55 years in prison for a robbery gone wrong. His mother was pursuing
her own career as a rapper and watching her he knew that this was all he ever wanted to
be when he grew up. So he spent most of his time living with his Grandma at Chipawa and
38th Street. At Grandmas, money was tight and he described his surroundings as the slums
and he never had fancy clothes or shoes. Speaking on where he comes from, Youngboy told Fader:
“I come from a rare place. It’s a different culture, different atmosphere, police crooked.
Different emojis, and when I say emojis I mean personalities.”
He started writing at the age of 7. Completing his first song in the first or second grade
which was titled For A Reason which is actually available on YouTube.
In 2010 his grandmother passed away from Heart Failure and this left young Kentrell having
to learn to take care of himself while he moved in with a friend. He got his first job
cutting grass and would make money stealing car batteries out of 18-wheelers and sold
them in the hopes of paying for time in the studio. He was also hanging with other rappers
like Fredo Bang and Gee Money. Gee was his older mentor but then the two would get into
a beef when Gee Money hooked up with his sister. You can see Youngboy in the music video for
iPhone 6.
Eventually, Youngboy would drop out of school around the 8th or 9th grade. He bought a microphone
from Walmart and downloaded recording software to start making songs on his own, it was around
this time that he came up with moniker of NBA as an acronym for “Never Broke Again”
but his rap career would still have to wait as he was soon getting into trouble with the
law getting arrested for robbery and being sent to juvy. He was given a six month sentence
in Tallulah, Louisiana, and it was there that he started taking his song writing seriously.
One of his key musical influences at the time was Lil Phat, and he wrote song after song
to pass the time. These would come together to form his first mixtape, Life Before Fame,
which he dropped in 2015. His friends mom Monique actually helped pay for the studio
time at Stroke Studio or Gus Studio for the project that would eventually change his life.
A string of other mixtapes followed including Mind of a Menace, Mind of a Menace 2, and Before
I Go. YoungBoy attracted attention with his October 2016 mixtape, 38 Baby with music
videos for the title track going viral. Currently sitting on 100 Million views at the time of
this recording. Shame he uploaded that to someone elses channel.
More mixtapes would follow including Mind of a Menace and his trajectory was red hot
but then in December of 2016 he was arrested on suspicion of attempted first-degree murder
in connection with an alleged drive by shooting. It would be over five months before he would
be released via a plea deal. They filmed him getting out.
While locked up he would continued to drop new mixtapes and when he got out he got straight
back to work .When he wasn't locked up or making music, YoungBoy was a big hit with
the ladies, having fathered four sons with three different mamas. For a Young man, or
Young Boy he had a lot of pressure on his shoulders, he stated:
“I got fuckin’ children, I got a family that depend on me, I got a momma who don’t
like to work, I got a baby momma that got three kids, two of ‘em from me,” he lists
off. “Everybody depend on me. I can’t fuck up. I ain’t the only person that I’m
hurting. If I was given a billion dollars to do life in jail, I’d do it and give that
shit to my fam.”
Luckily money was just around the corner with him signing a $2 Million dollar deal with
Atlanta Records. He also dodged a financial loss by switching up his moniker from NBA
Youngboy to YoungBoy Never Broke Again due to copyright infringements from the NBA....
Aright now that we got his come up story out of the way let's talk about his success on
YouTube. The majority of his listeners are in the United States, no big surprise there
with a massive following in Texas but then it spreads North, East, West & South with
his top 10 cities for streams coming from Detroit, New York, Los Angeles and Orlando.
What makes him so appealing, one he's young but more importantly he's authentic and his
I don't give a fuck or fuck with you attitude has people buying what he's selling. In his
music videos the visuals are simple with no fancy camerawork or big budget expenses. A
common theme in YoungBoy’s videos is that he prefers to be alone. He's also consistent
posting new singles regularly and he releases his content on YouTube typically before it's
available anywhere else.
If he's got ads running on everyone of his quarter million views per month the kid could
be pulling in 1/2 a million each month or more.
Aright, I'm gonna wrap this one up here.