n this video, I'm going to show you seven YouTube settings you should know about to
get more views and subscribers, plus you'll save a tone of time managing your channel.
Hi, my name is Herman Drost, if you want to grow your audience on YouTube and generate
traffic, leads and sales on autopilot, hit the subscribe button and click the bell notification
icon so you'll be notified whenever I upload a new video.
Number one upload defaults.
Did you know that you can add a default description across all the videos on your channel?
Once you've got it set up, you don't have to add a new description every time you upload
a new video.
One of the things you can add to your description to get more subscribers is a subscribe link.
If you want to know how to create a custom subscribe link, click the link in the card.
To change your upload defaults, go to YouTube studio beta, click on settings, click upload
defaults.
Here you can add a description that will appear across all the videos on your channel.
This will save you a tone of time because you don't have to add this every time you
upload a new video, all you have to do is just edit the part for that individual video.
Here you can add you related videos, your recommendations, your schedule for when you
upload new videos every week, social media links.
If you click extras, then you can add some default tags in here.
If you click advanced, you can change YouTube license, category, language and adjust your
comment settings.
Number two, channel settings.
Did you know you can add key and optimized tags for your channel so it can also be discovered
in the search engines?
That's right, you can not only rank your videos but you can also rank your channel.
If you click on channel you can add the keywords for your channel.
This will help your channel to get discovered in the search engines.
Advanced allows your YouTube channel to link to your Google ads account.
This allows you to run ads based on interactions with your channel's videos.
Number three, branding watermark.
The branding watermark allows you to add a subscribe watermark or a logo across all the
videos on your channel.
You just set it up once and then you don't have to touch it.
This will help you to gain more subscribers from your videos because the subscribe watermark
appears at the bottom right hand corner of all the videos on your channel.
If you click on branding, you can add a subscribe watermark, you can place it at the end of
your video, custom start time or the entire video.
After you've checked the settings, click save.
Number four, block comments and chat messages you don't want showing up on your channel.
Go to your community settings, click on automated filters and paste in the channel URL of a
user whose comments you don't want to appear on your videos.
You can also block or blacklist certain words that show up in your comments.
This will save you time dealing with unwanted comments that you don't want to reply to.
If you click the box that says block links, new comments that have unwanted hashtags and
URLs in them will be held for review.
Live chat messages with URLs will also be blocked.
This will save you time when replying to comments on your videos.
Number five, channel recommendations.
You can get there by clicking other settings or clicking advanced channel settings.
Alternatively, just go to YouTube.com/advanced_settings.
Under channel recommendations, check the box that says allow my channel to appear in other
channels' recommendations.
This will enable YouTube to recommend your videos on other people's channels so you can
get more views and subscribers.
That's pretty cool, isn't it?
Number six, customized channel home page.
Your channel homepage gives a first impression about your channel, it also allows viewers
to dive more deeply into your content.
When viewers watch more of your videos, you not only get more views on your videos but
you attract more subscribers.
On your channel home page, you can change your channel banner, the channel trailer and
also add sections containing playlist.
All you have to do is log into YouTube channel homepage, click customized channel to change
your channel banner, hover over the banner, click the pencil icon, click edit channel
ad.
To change your channel icon hover over the icon, click the pencil icon, click edit channel
icon.
To change your channel trailer, click for new visitors, hover over the pencil icon,
click the pencil, click change channel trailer, select the video from the grid.
Keep in mind the channel trailer is only shown to new visitors, but once a person has subscribed
they won't see the channel trailer.
If you click for returning subscribers, you can upload a featured video just for your
subscribers.
If you want to add sections to your channel homepage, scroll down to the bottom, click
add section and then you can choose popular uploads, uploads, created playlists, single
playlist.
I suggest adding a single playlist, click the dropdown that says find playlist and then
you can select the playlist from your lists of playlists.
You can also change the layout of the playlists by selecting horizontal row or vertical list.
As you can see, I've got a mixture of horizontal and vertical playlists on my channel homepage.
Now when people visit my channel homepage, they can dive deeper into my content.
This will encourage them to subscribe.
Number seven, analytics.
Identify the top videos on your channel that are getting the most traffic, then create
more of those types of videos especially look on the real-time activity of the top videos
that are getting traffic every 60 minutes and every 48 hours.
Since these videos are constantly getting traffic every 60 minutes and every 48 hours,
make more of those types of videos.
If you do this, you'll be riding the wave of success for your channel.
Here's a bonus tip to get more views, click reach viewers in YouTube analytics and look
at your click-through rate. Click-through rate refers to the amount of people clicking on
your thumbnail.
The average click-through rate is between 2% and 4%.
So if you increase that by 1%, 2% or 3%, so you get a 7% click-through rate then YouTube
will surface more of your videos to other people's channels.
You can do this by improving and testing your thumbnails.
Do you have any other strategies to get more views and subscribers on YouTube?
I'm glad you asked, just watch my next video on the top seven strategies to get more views
and subscribers on YouTube.
Thank for watching and we'll see you in the next video