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facts verse presents hidden messages in
famous logos number one McDonald's
golden arches everyone knows that the
golden arches represent the EM in the
name McDonald's most people believe that
that's just what it is the EM well back
in the 1960s a design consultant and
psychologist named Luis sheskin said
that when customers say the golden
arches that they unconsciously saw the
logo as a pair of nourishing breasts
according to Cheston anyone who was
breastfed would have an automatic
reaction to the golden arches personally
I just think the Big M looks like a
couple of french fries well that's just
as tasty number two
baskin-robbins millions of people love
baskin-robbins ice cream at first glance
the logo looks like a B R which many
people believe stands for baskin-robbins
which of course it does but if you look
closely there's also a three in the
letter B and a number one in the letter
R that represents the 31 flavors of ice
cream that Baskin Robbins offers on
their menu they come up with one more
flavor that logo will no longer make
sense number three by O do you've ever
seen the VAIO logo chances are you see
it as just a cool way to spell out the
company's name if you're a computer nerd
though well you'll see it in a
completely different light the first two
letters represent an analogue symbol and
the second two letters are binary
symbols number four Amazon
over the years amazon has become
incredibly popular and its logo is very
noticeable most people look at the logo
and see the arrow underneath and assume
that it's a smiley face while it does
look like a smiley face it's actually an
arrow if you look close you'll see that
the arrow goes from the a in Amazon to
the Z in Amazon they're trying to tell
you that they sell just about everything
from A to Z number four Tostitos
everybody who's gone to the supermarket
has seen a bag of tostitos even if
you've never tried them you've at least
seen the bag on a store shelf
what first glance the logo just looks
like it's spilling out the brand's name
if you look closer though it is much
more if you look at the two tees in the
middle of the name you'll see that it's
actually two stick figures sharing a
chip now that you know you're likely
wondering how you never noticed that
before number six
IBM IBM's logo is famous if you've ever
walked through the electronics
department at your favorite store or
you've seen an IBM commercial you've
seen the logo most people believe that
the broken up blue lines of the logo
simply spell out the name IBM but
there's actually a hidden meaning in the
lower right corner if you look close
you'll see an equals sign that is to
represent equality number seven Toyota
the Toyota logo isn't just some design
that an advertising agency thought up to
make the brand recognizable the three
ellipses in the logo actually represent
something the first represents the heart
of the customer the second represents
the heart of the product the third
represents the progress in the field of
technology these are the three
foundations of the company number eight
wendy's anyone who's seen the Wendy's
logo and the Wendy's commercials
believes that the logo is to represent
the red-haired daughter of the owner
Dave Thomas well this is partly true if
you look closer though at the collar of
the red-haired girls shirt you'll see
that it spells the word mom this is to
let customers know that Wendy's food is
as close to your mom's home cooking as
you're ever going to get number nine
Bronx Zoo when you look at the logo for
the Bronx Zoo it looks like two giraffes
standing side-by-side with a few birds
flying close by upon first glance you
just think that these animals represent
the animals that you can visit in the
zoo if you look closer you'll also see
that in between the giraffes legs are
buildings this represents the fact that
the zoo is located in New York this is a
logo with a double meaning number 10
FedEx the FedEx logo looks like the name
spelled in two bold colors to grab your
attention the logo is actually a bit
more clever than that if you look
between the E and the X at the end of
the logo you'll see an arrow in the
white space this is there to let the
consumer know that the company is always
looking toward the future they're a
forward-thinking company and they want
you to know it number eleven the
Presbyterian Church this is one of the
most clever hidden messages in famous
logos if you look at the logo for the
Presbyterian Church it looks like a
symbol that was designed to grab your
attention it's not until you look deep
into the logo that you'll see that there
are several symbols within the symbol
each of the symbols represents the
church and they include the cross the
pulpit the Dove the fish the cup the
fire the book and the Trinity it's
actually one of the most informative and
creative logos number 12 and BC everyone
knows that NBC's logo is a peacock if
you're old enough you'll likely remember
their slogan that the station was proud
as a peacock but what you might not know
is the purpose of the multiple colors in
the symbol during the 1950's NBC was
owned by RCA this at a time when the
company was beginning to sell color
televisions they put all of the colors
on the peacock so that people who were
happy with their black-and-white
televisions would realize what they're
missing
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