In this clip we are going to talk about how you can become a seven figure
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continue creating content like this. One of the stories I want to share is,
you know,
I went through the whole entire progression or I went to from unpaid intern, um,
all the way to, I mean, look, I've gotten offers up to eight figures a year,
okay? And maybe we'll save eight figures for another video for another time.
Let me know in the comments. By the way,
if you want to see a video on how to become an eight figure marketer,
so going from the six figure amount to the seven figure amount, six figures.
Remember, you have to bring new ideas to the table.
You have to actually execute and hit numbers, okay?
And you have to be autonomous, right? You have to be the people that uh,
the person that people lean on. That's what gets you to the six figure mountain.
The company that ended up taking over actually a single brain.
So we actually dropped all the way down to one employee. And um,
at the time I was thinking about tapping out because um,
my accounting firm called and said, hey,
it might be time to shut the company down. And that was, that was the moment.
And I actually got an offer. Um,
the offer was a good healthy we're talking like I think is two 50 to 300 grand a
year in base salary. And then if you add in the bonuses as well,
it was actually going up to seven figures a year.
I've been offered seven-figure in terms of base as well. Uh,
but what you have to do is this,
you have to be good at learning how to delegate.
So now it no longer matters how good you are. Cause I used to think, you know,
being a five figure, a six figure marketer, I'm really good at marketing.
I like, I'm learning all the time.
Like I have a freaking podcast called marketing school, right?
I'm teaching this stuff. I enjoy teaching this stuff. Um, because it forces the,
holds me accountable to continue to get better and better over time.
But that doesn't matter as much.
You have to actually take your learning ability now into figuring out how you
can become a good leader. Oh, what? But I thought this was about marketing.
It is about marketing.
A good marketer knows how to learn and if you want the ultimate marketing skill,
it's actually hiring, recruiting and retaining people.
That to me is the ultimate form of marketing. You want to talk about culture,
company culture, employee branding, that's all marketing to me.
The better you are at. Let's say you put yourself out there, right?
Like you're creating content all the time. You know,
you've kind of got yourself a personal brand.
So if you've got yourself a personal brand and you should have no issue, um,
for the most part, getting some people to rally around you,
a good leader knows how to bring people right to rally around them for a cause.
Keep them happy, lead them and, and take them to the next level.
So the great companies in the world, what did they have? The seven figure ones,
the eight figure ones, 900 or even 10 figure one's right. 10 figure. Yeah,
10 figures as possible. What do they have? They have great people.
It's not the product, it's not the service. It's the people that get them there.
So if you come in as a marketer and you have, let's say,
you know there's people that would walk through walls for you,
that's what people want. That's what's worth seven figures.
Cause you can build an entire team.
And if someone invests seven figures into you as an individual,
they know they're going to get five x, 10 x,
maybe even 20 x return on whatever they're doing.
And it's a multibillion dollar corporation.
They have no issues paying you seven figures.
The idea is you're going to make such a big impact.
Let's say it's an old organization. You'd come into it,
they're bringing you seven figures and maybe some bonuses on top. Um,
they know that you just make a couple of tweaks for this organization and boom,
explosion, right? Same thing with the large website.
If you come into a large website or large ad spend, you know,
you make a couple of tweaks, these are six to seven figure,
maybe eight figure impact type of things. Uh, that will happen for the business.
So if you can come in and you say, okay, I know what to do in terms of strategy,
I know who would walk through walls for me, I,
they would immediately come over to the company that's worth its weight in gold
because a, these people,
let's say it's a legacy company or maybe even a company that's been struggling
with marketing for awhile, you come in, you got a new ideas,
you got the Rolodex of people, you know where to take things.
They don't know where to take things.
All they gonna have to do is hold you accountable to numbers.
If you have a propensity for hitting numbers as well,
if you've been through the motions where you are really good learner,
you're going to continue to bring ideas to the table. Okay.
You have a track record of success cause you've passed the five figure mark.
You passed the six figure mark.
Now you're in a seven figure territory and you get paid the big bucks or drive
much larger impact. It's no longer about how good you are as a marketer. Sure,
that's important. But again,
the best ones know how to bring the best marketers in your, here's a,
here's an example actually you need my friend from um,
one of the cofounders of Nextiva. He's the CMO or for there,
he has a propensity for looking for the best marketers because the older we get,
the less likely we can be the best marketers out there.
There's people that are actively practice practicing the craft every day.
He needs to focus on the higher level business issues and that's what you're
paid to do as a seven figure marketer. So that,
that's from like an f from like a job perspective. All right.
Now let's say you want to be an entrepreneur. You,
let's say you want to do your own thing. Well,
I know a lot of seven figure marketers out there that are,
let's say they're running a, you know, of courses. Uh, so here's, here's,
here's how the economics work out for you to get to seven figures a year.
You honestly, you just did. He had 83,000, $333. Yeah,
that's what you're trying to hit every single month. You hit that.
And if you back that out, let's say you're selling a course for $1,000, okay?
You sell a course for a thousand, you only need to sell 83 of those per month.
How do you do that? Well, you can run paid advertising.
You can use your affiliate relationships,
but you've already leveled up from five to six figures or so.
You got some money saved up. Maybe you put, you know, five, 10,
20 grand into ads, maybe save some that money.
You put this course together and then you start scaling it.
You start getting a return on ad spend where you know, if you spend, um,
you know, you spend a certain amount of money, let's say you spend 20 grand,
you'll get 40 grand back. Um, you're playing a numbers game at that point.
So you can also do consulting as well. Consulting. You could maybe have, uh,
eight clients paying you a $10,000 a month and boom,
all of a sudden you are a seven-figure marketer so you can take the skills that
you have, but in both cases you're actually going to end up doing, um, you know,
uh, doing a lot of the work.
Whereas if you're an employee at a making seven figures at a large company,
you don't have a lot more resources at your disposal.
The caveat there is you are probably going to be a lot involved in a lot more
meetings. I'm going to be at the back end call of you know,
somebody else and you know, if that drives with you great. Right now,
entrepreneurial side. Sure you can start your own. Um, you know,
software business too.
You can start all these different types of businesses using the marketing skills
that you have. Um, and you can, you know, just using the math there,
you can quickly, uh, back out into seven figures a year. All right,
so I wanna go a little deeper on this topic. So check this out. Okay.
In this video we're gonna talk about how you can price based on value and how
not to low ball yourself. So here's the first thing. A lot of people,
when you're focused on building an agency, people focus on charging by the hour.
And this is a huge mistake. So you're basically saying, okay,
my time's worth your dis amount per hour and working hourly sucks.
It doesn't make sense. You can't really gain leverage that way.
And still a lot of agencies do that and they charge a really big amount.
But for you in the very beginning, you have to charge based on value.
If you generate $1 million in sales,
why shouldn't you make a percentage on that?
If you generate 1 million and you're paid a couple hundred dollars for that,
well that's okay. The other business just got a lot of leverage over you.
So for you,
you have to be making sure that you're watching your back all the time and you
have to focus on pricing based on value. So here's an example what you can do a,
but there's a performance marketing agency that one of my friends works for and
they do $85 million a year in revenue.
Now when you charge based on performance, while it's, it's,
it's based more on value instead and it becomes more of a partnership, right?
So what we do with our clients,
we kind of have a hybrid of that where we charge a percentage of based on on
performance and sometimes we charge a flat fee as well,
but we have kind of the tube built in together.
That way we can kind of leverage both sides of the equation.
But if you go all the way on performance, it's a lot more riskier. Yes,
definitely. A lot of people just work based on, Hey, if we get you a sale,
you're going to pay us this amount of money.
And that's a lot riskier for people that are starting out.
So if you're starting out and you want to charge based on value in the
beginning, you've got to figure out a hybrid model that might work for you.
That way you can continue to make cashflow. So you can put,
you can put bread on the table for your family and then at the same time,
later down the road, and you can collect more of the upside as well.
So that's the secret. Basically working hourly sucks people.
I think when I first started doing this stuff,
I was charging maybe $10 an hour or $15 an hour, whatever it was exactly.
I wasn't really making anything. So you've got to keep that in mind.
You should charge based on how are you going to perform.
And if you think you can really do a good job,
then you charge what you think you're worth.
So those are just a couple of ways you can get to seven figures a year.
But just keep in mind, again, I went from unpaid intern, you know,
and then slowly worked my way up into getting five figures a year just because I
was, you know,
focused on kind of learning and improving and then to get to six figures, um,
you know, becoming a more well rounded marketer,
like a t-shaped marketer and hitting, having prevented me for hitting numbers.
Also being able to spot new opportunities to, right. You know, look at, look at,
uh, look at new ideas, look at what other people are doing and not having,
you know, people hold my hand all the time. Uh,
that's how you get to six figures. And then to get to seven figures,
you have to not only be kind of a generalist in terms of our knowing, you know,
knowing enough to be dangerous and then being good at recruiting a team.
Or you can go down the course route or you could go down the, you know, kind of,
you know, consulting route.
But eventually you're still gonna have to learn how to build a team too.
So no matter what, if you want to get to the seven figure level,
to eight figure level, it's all about the people at the end of the day,
you know, recruiting the people, but also keeping the people. Um,
and then also continuing to adjust the culture as well.
And then just taking care of people as if they're your family.
That's how you're gonna get to the next level.
It's all about people at the end of the day.
That to me is the ultimate marketing hack.
If you want to ask about hacks all the time, that's how you get there.
So five figures, six figures, seven figures, that is how you get there. Um,
you know, it's like that's kind of the high level.
These are just the stories that have worked out for, um,
kind of what I seen from the people around me. Um, and I hope you enjoyed it.
I hope you enjoyed this series. We might do it on eight figures.
Let me know in the comments if you want me to do one on getting to eight figures
as a marketer as well. Let me know what you think.
If you thought I might've missed something in terms of getting to seven figures,
and don't forget to check off the next video, and if you're on youtube,
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