- Are you beginning to wonder what you need to do
with the seven keyword slots
in your KDP Amazon dash board?
Is it more confusing than others?
Some people say , you should do exact phrases,
and oh no you should stuff as many things in there,
or, you should put commas in there.
Or maybe you should put some emojis.
Actually, nobody says to put emojis in there,
and if they are, they're doing dead wrong.
But either way, what do you do,
with the seven keyboard slots,
on your KDP Amazon dash board.
I'm actually gonna bring in
an expert to talk a little bit more about that
in today's video, so make sure you stay tuned.
(upbeat music)
Hey, I'm Dale L. Roberts, the best-selling author
in the Self-Publishing Advocate,
who wants to show you, how to publish books that sell.
Before jumping into things,
I want to give a big thanks over to the exclusive sponsors
of Self-Publishing with Dale Romance Publishing Academy.
They're a comprehensive, start-to-finish program on,
on, hardly enough, Romance Publishing.
And whether you're beginner, or you're intermediate,
the Romance Publishing Academy
will help you develop and build your author brand,
and bring you results, that will make you sell more books.
All you gotta do is just book a no-pressure call with them.
And the very first step
you're gonna want to do
is head on over to dalelinks.com/romance.
Download a copy of the "Romance Secrets" playbook,
and directly afterwards, you can book your chat with them.
And again, there's zero pressure, on their end of things.
Today I'm super, super stoked
to actually bring in Jacob Rothenberg.
He's actually one of the co-founders of
Romance Publishing Academy.
And one of the people
that I've actually just been quietly watching
for the past year, two years.
And I've seen this guy, go from
being a novice in this business,
to really maturing and coming into this game,
and taking it super seriously.
So I'm very impressed with
what this guy has done over the pat few months.
And I said you know what, rather than me bloviate,
about these seven keyword slots, as per usual,
because I've actually had another video
where I talked about
how to make your book more discoverable
on Amazon with keywords.
And actually I put the link
in the description down below for that,
or even inside the card in here,
and you can go ahead and take a look at that.
But I wanted to talk to Jacob,
specifically about how to use those seven key words.
So it's important to know
that you get the seven keyword slots,
and you're allowed up to fifty characters per slot.
But exactly what do you do with them?
Jacob is gonna go ahead and shed some light on it.
So let's go ahead and take it away.
- Let me tell you, using those seven keyword fields,
there's been different methodologies
that have been passed on.
You have taught me in the past
to use what was called a 10X keyword strategy,
where we would use original keyword, for every field,
and never duplicating field
just to get to serve for every keyword possible
on those seven fields.
But what we have both found out
that works more effectively,
is to actually set up exact search phrases.
For each of your seven keywords.
So, I like to allude to this a lot in my own channel is,
if I have a "Unicorn Coloring" book,
I want to choose the phrases that users are most likely
to search that book for.
Search can be like a "Unicorn Coloring Book",
"Unicorn Coloring Book for Kids",
"Unicorn Books", Unicorn Books for Kids", and so forth.
So you just wanna make sure you hit up
actual search phrases,
that customers will look up upon.
And if you ever want to figure out,
okay, what's an exact search phrase
that someone is actually gonna use.
All you have to do, is go in the search bar, on Amazon,
start typing out a keyword phrase,
and Amazon will automatically copulate
often trafficked keywords that people
are searching, based on volumes.
So that's a good way to find your seven key words
- What is gonna determine if one keyword
is better than the other?
So, let's say I saw "Unicorn Coloring Book for Kids'
and then I saw "Unicorn Book",
which one is gonna be the best for me to choose?
And should I use both of them?
- I would, starting out, use both of them.
Now, obviously this is for a keyword
that you are going to publish,
with these seven keywords.
So, you want to monitor sales performance.
And hopefully you're running ads.
Ads, in my opinion, are integral for
especially non-fiction books.
So, have the Amazon ads running,
pay attention to your Amazon ads campaign,
see what keywords
are bringing you impressions, clicks, and sales.
And I would say, you want to optimize
for keywords that are bringing you in the most sales.
And if you see that there's a phrase
that is either preforming lukewarm
or just not converting at all,
cut it out, and then find a new search phrase
to use in your seven keyword fields.
- What's the best measuring stick
of it preforming well and not preforming well?
- (laughs) I would say, Dale, pure sales.
So, if you find that fifty percent of your sales
is coming from "Unicorn Coloring Books for Kids",
you want to have that keyword
specified in one of your seven fields.
And make damn sure,
it's heavily emphasizing your ads campaign.
And that you're bidding heavily for it
at a profitable margin.
- So would you say then,
Amazon advertising is one of the easiest ways
to find the best preforming keyword
for your seven keyword slots?
- I would say it is one of the best tools.
Another great and awesome tool
is Publisher Rocket.
So, Publisher Rocket
will also help you find keywords based on search volume,
that will preform well for you.
But I'm a guy that likes to see things in practice.
This is why I use actual sales data to justify
where I should go
or the direction of my strategy for a book.
- I love it, Dave Chesson is not
paying you to say this at all either, (laughs)
- Yeah, Dave Chesson doesn't pay me man,
so just giving an honest shout out about his product.
- Okay, so I've heard some people,
and of course we're gonna double back
to the 10X theory that you're talking about
where we pretty much cram as much
keywords as you could into one slot.
What are some other practices
like 10X that you've heard
and you want to dispel that myth?
- Huh, that's a good question, (mumbles)
- For instance, I've heard some people that say,
adding in a comma, is a good idea.
- No, man, I would not add a comma.
When do you ever search a term that has a comma in it?
I have never done that in the entirety
of my internet googling life.
So, you have to just keep in mind
what's gonna actually be a query from a customer
and just focus on the customer experience,
the customer expectations, and just serve your customer,
and you'll give them value.
- Okay, Jacob, that's is really awesome.
You've given some fantastic advice.
Folks, if you want to actually check out Jacob's channel,
smash my face!
Like literally, right here, you'll see the button,
smash my face.
You've got a video for us right down below, right?
What is it?
- Magic keywords revealed.
So, there is a misnomer that magic keywords do not exist,
but it is fact that some keywords
are better than others.
Some are good, we (mumbles) high demand.