In this YouTube tags tutorial, I'm going to show you how to find the best keywords using
the TubeBuddy extension so you can correctly tag your YouTube videos in 2018.
Hello, my name is Herman Drost from drostdesigns.com.
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Many YouTubers make the mistake of not selecting the correct keywords to place in a title,
description, and tags.
They spend many hours creating, editing, optimizing, and promoting their videos and it doesn't
appear anywhere in the YouTube search engines.
As a result, they don't get many views to the YouTube videos and their channel doesn't
grow.
What are tags in YouTube?
They help get your videos discovered in YouTube search.
The more relevant your YouTube tags are to the content of your video, the more likely
they'll show up in YouTube search for the specific keyword phrases you're targeting.
Step one: Download the TubeBuddy extension.
You can download the TubeBuddy extension by going to tubebuddy.com/isitebuild.
Alternatively, you can install the TubeBuddy mobile app for your iPhone.
You'll find it in the App Store on your phone.
Step two: Identify your main keyword phrase you wish to target.
We'll use the Tag Explorer feature in TubeBuddy to identify the best keyword phrases we can
use for our tags.
After you've installed the TubeBuddy extension, you'll see the TubeBuddy icon here at the
top.
You're going to click on that, click "Tag Explorer."
Let me show you how I research the tags for the current video you're watching.
I enter my main keyword here, "youtube tags," click "Explore." on the left here, I've got
the most used tags from the top ranking videos based upon percentages.
I probably won't target these keyword phrases probably because they're too competitive.
On the right here, we've got top-ranked video for YouTube tags.
It says, "Although this keyword is searched very often, it is bad to target because it's
extremely competitive and how to rank for," so definitely wouldn't go after that keyword
phrase, "YouTube tags."
Let's look at "Trending."
Look, we've got breakouts here.
These are my trending tags.
We got top related queries here on the right.
This is taken from youtube.com, google.com, and Google Trends.
Let's have a look, "Best tags for YouTube videos."
Also, very poor keyword score so definitely not going to target that keyword phrase.
I could check the scores of all these particular keyword phrases but let's take a look at "Auto-suggestions."
It says, "Youtube tags to get views."
Let's take a look at that one.
Also, it has a very poor keyword score so definitely wouldn't go after that either.
Let's take a look at, "youtube tags tutorial."
Okay, the keyword score is pretty good, 68 over 100, says, "There's a little bit of competition
but as keyword is searched so often, it's worth targeting."
It's got a high search volume and the competition's average.
Here's the top-ranked video for this particular keyword phrase.
I could check that out.
Here's the tags that he's using.
I could click "Show Search Engine Rankings."
Here's rank for these particular tags. if I click on any of these tags, I can see if
they got a good keyword score.
We've got Youtube meta information.
It's kind of average so I could use YouTube meta information.
How about "How to Properly Tag your YouTube Videos," very poor keywords school, so definitely
don't want to use that one either.
It gives you an idea of the competitors' tags.
You can also copy the tags and use some of them in your own videos if they get a good
keyword score.
You can also check out the historical data so it's trending pretty well in 2017, dropped
off about 2018.
You can check the map and it shows a map here of where people are using this tag in their
videos.
Results show the top ranking videos for this very common keyword tag so definitely wouldn't
target that keyword phrase, but let's enter the "Youtube tags tutorial" which came up
with a good keyword score and click "Explore."
I've got a good keyword score and then I'm looking at the results.
I can see that top ranking videos don't have that keyword phrase in their title.
I'm going to choose that keyword phrase for now.
I'll create a tag list here so just going to add that to my tag list.
I could just repeat the process by going through these suggested keyword phrases.
For instance, "Youtube tags 2018."
It's a very good keyword score of 76 out of 100, so I definitely can add that to my tag
list.
I simply repeat the process for all these suggested keyword phrases.
As you can see, the "Tag Explorer" and suggest features of the TubeBuddy extension helps
you to quickly find the correct keywords to place in your tags on your YouTube videos.
Now that you've identified the exact keyword phrase that you wish to target, we're ready
to move on to the next step.
Step three: Enter the exact keyword phrase in the title, description, and tags of your
video.
After you created your video targeting that exact keyword phrase, you want to put them
in your title, in the description, and also in your tags.
Step four: Add the most relevant tags to your video using the TubeBuddy suggestion tool.
After you've created and uploaded your video, you'll see the "Tag Tools" feature of TubeBuddy
down the bottom here.
If you want to add more tags, for instance, if I add, "Tubebuddy tutorial," I automatically
get a bunch of suggested keyword phrases I can add to my tags.
I can just click on this to add it.
I can also go in depth if I want to explore it further and I can also get some more suggestions
if I click on the "Suggest."
I've got suggestions for search here and suggested for related.
I can use even some of these tags as well.
If I want to do more in-depth research, I can just click on these three dots and it
says, "Auto-suggested by YouTube Search," so I can check out those as well and do the
same over here for "Suggested for Related."
If I want to add tags for another language, I can just click on Translate and here, I
can translate my tags into another language.
Here are the main languages, got English which is 57.8%, Hindi, Arabic, Punjabi, Filipino.
If I click the dropdown, I can select a language like Hindi and it'll translate these tags
for this particular license that I have, but I'll need to upgrade my license if I want
to view translations for the rest of my tags.
This is another way that you can target a larger audience outside the English-speaking
audience.
Here are a few things to keep in mind: you can only use 100 characters in your title,
5,000 characters in your description, and 500 characters in your keyword tags.
I can also copy the tags.
I can clear the tags.
I can sort the tags.
I can also import from my tag list.
Here's my tag list.
Number five: Publish and promote your videos.
Use cards and end screens to encourage interactivity in your video.
Transcribe your video so people who can't hear or have the sound turned off can still
read the captions under your video.
Repurpose your video content by embedding the video on your website and include the
transcript under.
If you have an email list, notify them that you've published a new video.
The more activity can get to your video within the first 48 hours of publishing it, the better
it will do in YouTube search.
Number six: Monitor the performance of your video in YouTube analytics.
Click on "Traffic sources" in YouTube Analytics to see where most of your traffic is coming
from.
Click on "Audience Retention" to see how long people are watching your video.
If they drop off halfway through your video, add a card that redirects to a related video
so they continue watching more videos on your channel.
Even though you may not get much watch time on your single video, you'll get much more
watch time if they watch related videos.
Number seven: Create similar videos.
If the video that you created gets a lot of views and subscribers, create a similar video
to capitalize on the traffic.
You can also add more keywords to your title to rank for multiple keywords.
Make sure you include these keywords in your tags so your video remains relevant for YouTube
search.
Here's a bonus tip: Revive your old videos by re-optimizing the tags.
Identify those videos that are getting little or no traffic.
Use the Tag Explorer tool to find the best keywords to put in your tags.
After you've re-optimized the tags, YouTube will reindex the video.
This may take a few weeks so be patient.
If you want to learn more about how to optimize your old YouTube videos, click the card icon.
As you can see, the Tag Explorer and suggests features of the TubeBuddy extension helps
you to quickly find the correct keywords to place in your tags on your YouTube videos.
If you want to know how to grow your channel fast this year, click my profile icon and
watch the related videos.
Download my ebook if you want to learn how to gain prospects and sales using YouTube
videos.
Thanks for watching and I'll see you in the next video.