This skill alone can help you grow your business by increasing website
traffic, social media followers, customer engagement, and most
importantly, seals. Does that sound like something you might be
interested in? Alright, then let's get started. If you're beginner
copywriter, it's important to know what copywriting is. It's just
selling something using Woods comm again, and putting those words
nicely together in such a way that it prompts the reader to take an
action. Am I an expert? Yes, I am an expert guitarist that is not an
expert copywriter. But I know some stuff from creating content and ads
for social media marketing clients for my agency, as well as for my
photography business to get clients as well. But don't worry, it's not
rocket science. And it is a skill that you can definitely learn
because I started from zero. And now I'd like at least 10 or 20, Maino
Yeah, so don't worry, you're in good hands. So here are the six
copywriting tips for beginners that will help you start off on the right
foot, or the left foot, whichever one use step with first tip number
one, Master short form copy before long form copy. You want to be a
better writer, but you don't know where to start. The best way to
improve your writing is by practicing it more often. But how do
you practice by writing short form copy. So what is short form copy?
Well, it's anything that isn't long form content. This includes anything
from short paragraphs on a blog post or a website, one sentence tweets on
Twitter. And you know those Facebook status updates that's about 140
characters or less according to write cure.com short copy is
original promotional content that creates the most impact, using the
least number of words to a targeted audience. At its core writing good
short form copy comes down to being concise, your goal should be to get
the point across as quickly as possible without sacrificing too
much meaning in the process. When you do this, well your readers will
thank you for saving them time. Short Form copy also helps you to
develop the skills are essential for long form copy. And the best part is
that it takes less time than long form copy. It's perfect for when you
need some quick feedback on your work or just want a break from the
longer pieces of content. Just start with simple social media posts using
one idea and putting it together in just one to three sentences. Don't
put too much thought into editing and rewriting etc. I think you'll
get better over time when you develop your short form writing
style. And that's all there is to it. It doesn't really matter so much
if what comes out isn't perfect.
Because this exercise is about getting used to the process of
writing quickly and whoring too much about perfectionism, your goal
should be quantity over quality, which will lead to improve quality
later on, as well as increased confidence in your abilities as a
writer. Tip number two, create your archive of swipe files, you
obviously want to be a better copywriter. And copywriting is an
art form is not really something that can be learned overnight. It
takes time and practice to perfect, but there are simple things you can
do to get started on the right foot. One of those things is building your
own swipe file. A swipe file is a collection of phrases or sentences
that have been cut out from other pieces of writing in order to use
them as inspiration for future projects or ideas. They're like
cheat sheets for writers who needs help coming up with fresh content in
there, you should find everything from headlines taglines, and lead
paragraphs all the way down to the individual words that will inspire
your creativity when you're stuck on what should come next in your piece.
There may be somebody that you follow on social media that has
engaging quick posts, and you can get ideas from that. So this swipe
file will help you build your library of phrases, sentences, words
or any ideas that can be used in any type of content. It also helps with
getting into the habit of using these types of phrases in your own
work. No achieving this goal on this swipe files will allow you to create
better content faster and more efficiently than ever before. And it
doesn't have to be difficult or time consuming either. Just start
collecting snippets from other sources like blogs, articles, books,
then organize them into categories so they're easier to find a when
needed. Tip number three, focus on your customer, not yourself. because
keep in mind that copywriting is the art of persuading people to buy your
product. It's not about you, it's about them. copywriters are often
told to focus on the customer, not themselves. But what is the
difference between focusing on your customer and focusing on yourself
and how can you do it in practice, you need to know who they are and
what they want before you can write Anything that will persuade them?
The best way to do this is by listening closely and asking
questions. Ask yourself, what would my customer See? Or how does my
customer feel about this? This will help you understand their
perspective so that when writing, your words come from a place of
empathy rather than egoism, the best way to understand this principle is
by looking at an example of when someone focuses on themselves,
instead of their customers. Let's say I am writing a sales speech for
my company's product I start with, I'm so excited about Own your
product. That statement has nothing to do with why people would buy it,
it doesn't address any problems or needs they might have. It just talks
about me, this is bad. This is bad. This type of self focus language
will turn off most readers because it lacks empathy and understanding
for their perspective. Instead, start with something like you're
probably wondering, are we acknowledged the readers point of
view before we go into our own thoughts about them, which makes us
more relatable. What you can do to get started with this is take some
time today to think about your customer. And write on just three
things that they might be feeling right now based on what you know
about them. For example, they worried they feel overwhelmed, etc.
and then use that piece as a starting point for your next
marketing content or email campaign. Step number four, spark curiosity to
get attention. Good. copywriting is all about getting people's
attention. It is not enough to just write something that song was
interesting or even seems like it might be interesting. You need to
grab their attention on hold on tight. And if you can do that, then
they'll start reading your words and maybe even take some action while
you get someone's attention in the first place.
Well, there's a few different ways, but a proven way is to spark
curiosity. Curiosity is an emotion that makes people want to find out
more about what they're curious about. Ask questions, make
statements with a question mark at the end, or giving some kind of hint
for what will happen next. But don't tell them yet. Anything that will
make someone wonder what happens next. That way, they'll keep reading
until they find out. Tip number five, spend more time researching
than writing, you've been working on your copywriting for hours and you
still can't get it right. That's because you're not spending enough
time researching. Researching is the key to really good copywriting. You
need to know what your readers are interested in what they're looking
for, and how they think. The more research you do, the easier it will
be to write something that resonates with them. You need to understand
your customers pain points, what drives them? Why would they even
want to read your ad? What's in it for them lead with that. So spend
some more time researching and writing and see how much better your
work becomes. The best way to do this is actually by reading other
people's work in your industry. What this will do is help you to
understand what are the words that are most effective and getting
customers interested in buying something from that company because
you also have to know who's competing for the same customers
attention and what they're seeing, then you have to determine how to do
it better or different by showcasing the benefits of your own offering.
It also helps if you know how to write well crafted sentences that
make sense and have a point of view, which comes from good research as
well. Tip number six use artificial intelligence to create amazing copy.
What if I told you that I had the ultimate copywriting tool that could
save you a ton of time help you and writer's block for almost any type
of content piece, and it costs you literally $0 to try? Well I have
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it's important to remember that writing is a skill it takes time and
practice to master. So have you ever tried any of these before? Let me
know in the comments below which one that is. And if you haven't Which
one are you thinking about trying first? If you thought this video was
helpful, then you're gonna want to check out this video next, where I
talk about a marketing tip that is usually overlooked that would help
you to grow as any small business or local business. So see you over
there.