This video is about how you can get your Shopify products listed for free on Google Shopping. Hi,
I'm Clarice Lin, the ROI doctor who helps ecommerce store to get their products on
Google so you get more sales. Since last year, Google has made it free for any ecommerce store
to list their products on Google for free, whether it is on Google search,
or Google Shopping tab. Google wants to be competitive and want to make
sure that Amazon is not getting the lion's share of the e commerce market.
One, you have to sign up for a Google Ads account. Two, you also need to sign up
for Google Merchant Center account. If you google "Retail for Google",
you will be able to find that. For anyone who wants to run a Google ads, you need to sign up
for a Google Ads account. Even if your products are listed for free on a Google Shopping tab,
you still need to sign up for a Google Apps account because it's all part of the signup
process. However, when you set it up, there is no need to give them your credit card number
and they won't be deducting any money from you. Basically, it's just setting up as a connector so
that Google will be able to pull your product information to show it on the shopping tab.
Keep in mind that you need to use the same email account sign up for your Google Ads account,
your Merchant Center account as well as the login for your Shopify account. If you can,
as much as possible stick to this one email address because then it's easier for the product
information sync across all the three platforms. Once you've set up your Merchant Center account,
fill up your business information, shipping information, customer service information,
sales tax information, everything set up properly,
then you want to link to your Google Ads account for your Merchant Center account.
If you go to your Google Ads account under Settings, under linked accounts, this is what
you're going to see if you have linked them all up. This is the tab where you can see them linked
together. And then next you go back to your Google Merchant Center account. And under settings as
well. Under linked accounts, you're going to see two different setups one set up that shows that
you're connected to the Shopify store. And the other setup is to show that your Merchant Center
account is connected to your Google Ads account. All needs to be linked, and you'll be able to
see the linked connection on this particular interface. The screenshot I'm sharing right here
shows how it looks like when Merchant Center is linked to the Google Ads successfully. As well
as if you go to this part where you connect to your Shopify store, you click on the link,
this will lead you back to your Shopify store, where you will be installing an app for your
Shopify store called Google. And then you go on to this overview and the setup. Under the settings,
you fill up this required information, you link it to your Google Ads account, you'll be able to see
the Google Ads account ID here if it's linked. And then you also need to link to your Merchant Center
account, say everything's linked successfully, and you agree to their terms of agreements.
And then you'll be able to see that you have completed this information on the overview and
you'll be able to see the number of products over here, this particular screenshot,
if it's successful, you can see that you will all be approved. Eventually, this is how it's
going to look like otherwise, it's going to be in this approved state till further notice.
Once you've fill up all this information, then you need to wait for three to five working days for
Google to review your Merchant Center account information or the information you've filled up
as well as your product information. If you have problems getting your Google accounts approved,
it could be a number of reasons that you haven't filled up your business information
correctly. Check out my other video here where I talk about the top three reasons
why your account is suspended. I'm also going to put the link down at description. below. Check
that out for more information. The next thing you want to make sure is you have all your product
information. So there are a number of attributes that Google needs you to fill in. To fulfill the
eligibility requirements, you need to be aware of that there are actually two types of Google
listings. One is the which I call it the basic listings to show it on Google search and Google
image search and enhanced listings. That's the precise word that Google use
Google, enhanced listings, which allows your products to be listed on a Google Shopping tab.
For free Google listings that is to get your products listed just on search yourself and
image search. There is a list of attributes that you need to make sure it's fulfilled like
the title All your description pricing is basic information that you need to
put in there. So once you have that you'll be easily approved.
To be eligible for enhanced listings, you need a long list of attributes to be provided to Google,
I'm going to put the link to the resource down in description, there's a list of attributes.
Depending on which industry your store is in, you might need to fill in more information or
less information. So you need to check that out, I'm not going to go into the details
of the list of attributes that you need to put in. This is something that I'll do in a future
video. So don't forget to hit subscribe for more such videos about how to get your products listed
for free. Once you have that listed up, and all your products are synced together, basically,
Google Merchant Center is going to receive a data feed which is like stream of product information.
So you will have all your details listed correctly, and they're all in the correct
format, that's how Google would like it to be, then you are fine. If there is
any modifications that you need, maybe you are not using the right correct formatting,
maybe you're using all caps, which you need to modify, then you might either need to
modify your product information directly from your Shopify store. Or alternatively, if you just want
Google to accept the correct version of how your product information should look like
you can actually go to Google Merchant Center, and check out the product feed.
You can modify the information right here, I'm going to share a screenshot here as well,
where you over here you can see exactly this is where and how you can modify this piece of
information on Merchant Center. So you are giving Google the correct set of information. So once you
have everything set up, then you're basically good to go after everything is approved. If
your account is approved, but if your products are not approved for enhanced listings on the
Google Shopping tab itself, you might need to go back to modify some of those attributes, you might
have some attributes that are missing, or you didn't put it in the correct format. So you need
to go back and diagnose it. You can diagnose these issues right here in the diagnostics tab, you can
see right here, I'm going to put the screenshot right here for you to see if there are any product
issues. This is where you can click on here to see the list of issues or to see which of the products
that are not approved. And what are the possible issues by product account issue, you basically
will be able to see it right here account issues, you'll be shown over here. And then they will
tell you that your account is suspended. So you might need to make further changes for that. I
hope you find this video really useful. It might sound a little bit complex, but it's just a lot
of information that you need to put together you need to connect your three accounts, your
Shopify store, connect to Google Merchant Center, connect to your Google ads, and vice versa in the,
in a reverse direction. Once you have that set up, you have all your product information,
it's there correctly, business information is there correctly, and you're good to go. This is
an exceptional opportunity for your products to be listed on Google the number one search engine
where people go to research for when they want to buy a new product. So if you have an ecommerce
store, Shopify store, don't forget to tap into this opportunity. If you enjoyed this video and
find it really useful, do hit the subscribe button and the notifications bell, turn it
on so you don't miss any of my future videos. And I'll see you in the next video. Bye bye.