- So every week I have to film a video
for Exposure Ninja, and this week I'm at a show
where we're presenting and doing a seminar,
so I don't have time to film a video.
What I thought I would do
is invite some of the people that are here
to give their best digital marketing tip,
we can wrap them all up into one,
and that can be this week's video.
So I'm going to introduce you to each of these people,
we're going to put their Instagram handles or their websites
on the bottom of the screen,
and hopefully it's really useful.
(abrupt swooshing) (upbeat music)
(abrupt swooshing)
- So my name is Wayne Dharana,
I'm the Senior Marketing Ninja at Exposure Ninja.
So I think the biggest thing that we see
time and time again is websites
that are created as brochures rather than created
as lead generation machines.
So I think the biggest tip
is make your website
a lead generation machine, something functional
that delivers you leads not just an information site
that delivers information.
(abrupt swooshing) (upbeat music)
(abrupt swooshing)
So essentially you need to make sure that the website
has a really clear call-to-action,
so an actual next step
that you want people to take,
"Are they requesting a call back from you?
Are they requesting an information pack?",
something like that.
But also you want to make sure that you've got
your contact details clearly on display in the header space,
your contact phone number, your contact, email address,
even things like a live chat feature
are gonna make a really big difference
to how many leads you generate through a website.
(abrupt swooshing) (upbeat music)
(abrupt swooshing)
I think the one tip would be to make sure
that you've got a clear call-to-action form,
nice and visible, above the fold, in the section
of the website, that loads as soon as someone lands on it.
Making sure that you've got that call-to-action form
asking for name, email address, phone number,
to generate that lead in a really direct way.
(abrupt swooshing)
- [Tim Cameron] So, who are you,
and where do we find out more information about you?
- I'm Greg Hurst of Graphics for Coaches.
Our Instagram handle is @graphicsforcoaches,
same on Facebook and YouTube.
I help fitness professionals stand out on social media.
I would say go where your audience are.
A lot of coaches focus on multiple platforms,
but really need to focus on where their target audience are.
So if they're gonna be on Instagram, focus on Instagram,
if they're going on Facebook
and maybe Facebook is the platform,
if it's YouTube or LinkedIn,
but it's more important just to know where they're going
or know where they are and to focus on that platform.
(abrupt swooshing) (upbeat music)
(abrupt swooshing)
They could use research. They could ask any current clients,
or they could just put some general polls out
just to find out what platforms they use.
So you could be on Instagram,
put a poll out,
Would you prefer using Instagram or Facebook?
You could do the same on any platform really,
just to find out, just do the research.
(abrupt swooshing)
- I'm David Joseph from Loud Crowd Agency.
My top digital marketing tip
is citations are more important than you realise.
Getting your business on all the business directories
throughout the country example, Yell, Google,
Check a Trade, everywhere you count.
(abrupt swooshing) (upbeat music)
(abrupt swooshing) Good backlinks,
and because most of these business companies,
listings companies have good authority,
they're relevant backlinks as well.
(abrupt swooshing) - My name is Chris Taylor,
Instagram handle is @christaylor.ig.
One of the things in marketing
that everybody seems to talk about is gathering attention.
Now I think attention is pointless,
if everywhere that you appear online,
doesn't showcase the best version of you.
So wherever you appear, make sure it clearly states,
What it is that you do? How you help people?
And why they should connect with you in the first place?
(abrupt swooshing) (upbeat music)
(abrupt swooshing)
I think it's actually always a personal preference.
It depends.
Now I like to share my personal life online
with everything that kind of goes on.
I find that I create better relationships when I do.
However, some people don't want to do that
and that's totally fine.
So it's all preference trying to phase it in,
if you feel uncomfortable with it, then don't do it.
However, it's always going to be a benefit.
The more that you get to know somebody,
the more that someone gets to know you,
the better that relationships always gonna be.
(abrupt swooshing)
- Nick James and my Instagram handle is @nickjamesevents.
A top marketing tip is to harness the power of association.
So pretty much everything I've ever done of significance
in my business has happened as a result of us
utilising partnerships with people that already carry
a large amount of authority and attention,
so we've had Gary Vaynerchuk, Grant Cardone, David Goggins,
Lisa Nichols, Marie Forleo, loads of others speak
on stage at our events.
That's how I fill them is by bringing speakers in
that people wanna hear and wanna see.
And of course it makes the marketing pretty easy,
to be perfectly honest.
I'd say, "Look, think big, start small."
Don't be shy."
And you'd be surprised actually,
if you approach a bunch of amazing speakers,
one or two will invariably come back.
The second thing is it might be that getting partnerships,
associations with well-known businesses, brands,
people might relate down the line for you.
In the short term,
just look at who could you partner with
that commands more attention of the people
that you want to get in front of than you do
and partner with them initially.
So, think big, start small. (abrupt swooshing)
- I'm Neil "Shoney' Mac.
And my Instagram handle is @neilshoneymac.
(abrupt swooshing) Well at the moment,
something that we're seeing as working so incredibly well,
especially in the expert coaching and consulting space,
is free challenges.
Now a lot of people might have tried free challenges before
and they might have failed with them before,
but I'm promising you, you're just doing them wrong.
'Cause if I was just going to pluck something
that I can just throw at you here as something valuable,
and I'll wait to sort of look at free challenges
as something as could work for you,
you might even be thinking everything hangs on the pitch.
But we've found a system that allows you
to actually make seals before day one, even starts.
Then you have two pitching opportunities,
not one, throughout the week.
And long after your challenges have ended,
you have the perfect opportunity
to take those people that have been through
an immersive experience with you,
who are problem aware, solution aware,
and now product aware as well, and nurture them
through emails and even follow up with them directly,
one-to-one in the DMS to get them into coaching
and consulting afterwards.
Anybody who can show their expertise,
which is just about any business, right?
Anybody who can share their expertise
and get somebody involved in it,
this is actually just completely coming off the top
of my head here,
but if you sold something like coffee,
you could actually have a challenge
that was all about making barista style coffee at home,
and it could be there to even promote a brand.
So even if we were looking at Starbucks, Cafe Needle,
or something like that, they could run
a short three-day challenge,
they probably wouldn't be pitching coaching services
at the end of it, but they would be able to use it as well
for purpose of brand.
The thing with five-day free challenges
is they are an immersive experience. People hear your voice,
they get to know you, they get to relate to you
and they get to overcome objections across that time.
It's much more difficult with a consistent social media post
to tick all of those boxes in five days
with a complete stranger.
But with these immersive experiences,
these free challenges, you get to take
that completely brand new prospect,
who's at least problem aware, or they wouldn't be there
in the first place, to make them solution aware
and to get them into your coaching consulting packages
or whatever it is you sell. (abrupt swooshing)
- Okay so my number one marketing tip is
to have some sort of call-to-action
that is really compelling. We've just been
at this show for two days and we've generated a lot of leads
because we have something very simple
that we can offer people, the free website
and marketing review.
If your business has a sales process
and it's a fairly lengthy sales process,
How can you package up the first step in that sales process
and offer it in a really compelling way
so that someone immediately understands
what they're getting and it's very attractive for them?
Also, you want to de-risk that by saying,
"You're not going to be tied into anything.
You don't have any obligation to use our systems.
This is a free discovery session," or whatever it might be.
This has meant that we can run calls-to-action
in any of our content across podcasts, videos, books,
and it's really straightforward to drive people
to our website to request this thing
because it has perceived value.
So find a killer call-to-action,
with a strong perceived benefit,
de-risk it, and scale.
(shuriken whirring and slashing)
(high pitch beeping) (mouse clicking)