With social
media, especially Instagram
becoming the go to place for artists
as well as video editors to post
and share
their work,
are websites and web portfolios
necessary to get a job
and video production and editing?
That's what we're going to talk about
in today's video. Let's get into it.
Saturday
in this video is sponsored by hostinger.
I'll tell you more about them
later on in the video.
So last week,
I ran a couple of polls on Twitter
and YouTube asking you
if you had a Web portfolio for your work
or if you thought it was necessary
on YouTube.
62% of you said yes,
you have a Web portfolio.
38% of you said, no,
that is not necessary
and that you don't have one.
Same on Twitter.
62% of you
said yes, and 37% of you said no.
So going through the comment
in reaction to the polls that I had
was the reason why some of you said
no is that you already had connections
and relationships
that are portfolio wasn't necessary.
The clients are already coming to them.
So, for example, Toni C wrote,
I've been in the game for over a decade
and I don't recall ever
getting a single job
as a result of having a portfolio
have established myself
in such a way
that at this point I don't seek clients.
The clients seek me.
But with all of that said, today
I saw an editor post in a group.
Does anyone have any opportunities
in that?
Truly not knowing who he is
or what his abilities are,
I automatically said
Do you have a portfolio?
So in reaction to this,
if you're more established,
you don't necessarily
need to have a website,
but if you're just starting out,
you need to have a space
that you can send people
to showcase your work
as to get your foot
in the door on YouTube.
Yeah, yeah, I wrote 100%.
It does help as people
who don't know you disregard you
If you're within a bunch of people
who already have
a portfolio straight away.
So while you may be in a position
where the clients are coming to you,
there's always going to be somebody
that may not know your work.
So having a website
that aggregates and consolidates
all of your best, most recent work
is a good thing to have
because you can always send that link.
So what I've done is
I asked on Twitter for you
to send me
examples of great web portfolios,
video editors and motion designers.
And today we're going to take a look
at a few of them and analyze them.
And I'm going to write down
on this people,
this people
on this piece of paper,
what makes a good portfolio.
And then at the end, we will review
some of the key things that stick out
when building your own Web portfolio,
if this is something
that you'd like to create.
All right so first up is Jordan Orme.
Jordan Orme is a video editor
he also is a YouTuber now
he runs his own YouTube channel
where he reacts to different music
video edits
and he also edits his own music videos
right here on his landing page.
You can see
it just takes you into the content first.
So this is
a content first approach
and you notice that it's up at the top.
You can easily navigate
to the different genres that he edits.
So navigation
I'm going to write down
as a good thing
to have to make it easy
to navigate your work.
The first thing that he did
was take us to commercial
because it goes directly
into credibility.
So right away
you can see he's worked with Nike.
So putting your most recognizable brands
first is really good.
Another thing about the site
is that it's very minimal.
It's just the content here
and there's not a lot of detail.
The only thing he puts here
is that he's an editor on the right.
There's not even an About Me page here.
But overall,
I think the key things from Jordan's page
is that it's minimal.
You can easily navigate
to see what type of projects he edits.
And then at the bottom, there's contact
So it's important
that he has this email here.
It could be a little bit more prominent,
I think,
but I'm going to write down
contact and social platforms to connect
because that just ties
in with credibility.
The next one is Sarah's know.
I met Sarah Snow at NAB show
a few years back.
When you first get to her site,
it just shows.
Wow.
She creates shareable
content with a view count
over 500 million
and then immediately defines who she is
so defining who you are.
She's a social video creator.
And then it automatically goes
in, in this creative way
to showcase her work.
One thing I'm going to write down
here is the presentation.
If you're a creator,
how can you make the design of your site
reflect your creativity?
So I'm going to put creative design.
And here
what I really like about this
animation here is her work.
It defines a project title her roles.
She was the director, producer
and the editor
and on the right,
because social media is very important
to a lot of the video work
that we do today.
It shows you the total views,
shares and comments.
And to go to the next one,
you can just hit next.
And it nicely animates
and it shows the roles here.
This is something that I was missing from
Jordan's site
Jordan had a great site,
but here
it actually defines
the roles
she took with each of these projects.
And down at the bottom throughout
all of this is contact
with a
nice little pencil
animation, a nice little touch
if you click on that.
And here
you can
type in your email address and message
as well as an actual email
in case that site is down
and one thing I like about her about Page
is that it
defines all of the benefits
of being a social video creator
in a little story as well,
which I think adds
a little personal touch
I think that people like to connect
more and know more about your story.
So having an About Me page
I think is great.
By the way,
my name is Kelsey
and welcome back to Gal.
If these video portfolio
tips are helping you out so far,
be sure to give this video a thumbs up.
And if you're interested
in starting to build your own website,
I recommend hosting her.
What's really great is compared
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And what's really great
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if you're new to what web hosting is
or if you haven't
even created your website.
So it'll ask you,
I'm creating a website for
and you can select one of the options
it'll also ask you
what type of website you're creating.
So in this case, we can choose portfolio
and you can choose what level you're at.
And once you're in the panel,
you can also set up SSL,
which is really necessary
for creating a secure
encryption for your website,
especially if you have a store
on your website. This is very important.
You can also connect Cloudflare,
which will give your site
some extra security from hackers as well.
So then down here from hosting,
you can go to manage
and scroll down to Web site
and here's where you can connect it
to WordPress.
And WordPress is great
because there's so many themes
on the market to choose
from that you can then customize
and I'll put a link to
some of my favorite
portfolio themes
for WordPress down below.
So if you want an easy way
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hosting at an affordable price,
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All right,
let's go back in
to looking at the portfolios.
And next up is Kyle Martinez.
He is an animator here.
You can see right away
you can just hover over
these different thumbnails
to view the different projects.
He also has a real
which the other sites didn't have.
And I'm not sure if a real is necessary
for video editing
because all a real really does
for a video
editor is just show
that you can edit to music.
So I think just having an easy place
to view multiple different work is fine.
But in this case, for an animator,
it really gives you a feel of
the animator style who
but also what I really
like about Kyle's
site is if I go, for example, here
Uber Driver
Promotions, if you click on this,
not only does it have the work here
that you can play,
but it has a little description
as well as the credits.
It shows
that he was
one of the animators on the other team,
and he also gives credit
to other people too,
which I don't think is very common.
So it kind of shows
that he's a team player.
So that's something that I'm
going to write down here
because it really shows the scope.
And if he's able to work on a larger team
and he includes a link
to view the entire project,
which is really cool.
So the only thing
I would give feedback for
Kyle is just putting an animator
just so it
easily defines his role,
but overall solid, solid portfolio.
And lastly,
but certainly not least is Cache Bunny.
Cache Bunny has been
a huge inspiration for me.
I love her work.
She started as a video editor
and then she kind of expanded
into more visual effects.
And one thing that jumps out
when you first get to her page
is that it auto plays.
So right away
you get a feel for sort of this
psychedelic kind of cool mind-bending
video work that she does.
So I'm going to put Autoplay
on here as a benefit,
and this is kind of like a real
right off the bat.
But if you want to go into her
work, really easy to navigate.
Again, navigation is key
and it takes us to this
nice page that organizes all of her work
and what's really unique.
I haven't seen this on her portfolio yet,
and you can filter her work by camera
and by subject.
So it's almost like you're
on your own stock video page,
which is really cool.
And then if you want
to see some of the work
that she's done
for celebrities,
you can select celebrities
and she's worked
with a lot of different celebrities
here, like Will Smith.
And then it gives detail
on what this project was for.
It was actually made
for the Aladdin movie premiere.
So she was actually hired
to create this promo video
for social media,
and it shows
who shot it as well as who edited it,
which is really important
to show that detail that shows
that she's a team player
and she's worked
with some high level people.
So I'm going to put here creative design.
This was creatively organized.
I'm going to put a checkmark next
to creative design,
really important to have a website
that kind of showcases
your ability
to creatively design as well.
All right,
so now let's go to the about page.
You don't have to put a photo
of yourself. It's not necessary.
But if you're going to rather
than putting just a boring old headshot,
she chose the specific shot
that reflects her personality.
So in a nice, cool
yellow dress, or long shirt
with some colorful stripe sleeves
and the way that she's posed
just shows that she's a lady boss.
She knows what she's doing,
and she has a lot of fun with her work
so immediately I'm drawn in.
And also the yellow of her dress
matches the yellow hover link color,
which is another creative design thing
that you can think about.
Make sure that the photos
kind of reflect the colors
and design of your site.
And again,
on the About Me page,
it shows where
she's based
in a little bit about herself.
If your work has gotten recognition
by the press,
definitely have a press page.
She's gotten a ton of coverage
for her work
and highlight
that you should definitely highlight
when your work has been recognized.
And last
but not least, there's the Connect page,
which is the most important part,
an email or some sort of form
for people to connect with you.
So I'm
going to put
a little checkmark
next to contact as well.
That's really important.
So here are my things
we'll put up on screen here
the top things for a good portfolio.
One, make sure it's easy to navigate.
It's a minimal enough design
that people can easily
find your work
showcase the top brands first,
just like Jordan did with the Nike.
And thirdly,
have a contact page
where people can easily connect with you.
Also, be creative with your design.
For example, with Sarah,
she had that animation
to bring you into the portfolio
cache bunny.
She created a really unique
creative filter for people
to navigate your work
also be sure to have an About Me page
where people can read more about you.
And if you are going to have a headshot,
be sure to make it one
that reflects your personality.
And lastly, add credits to your work
so people know what role you played
and the other people
that you worked with.
So that way
they can see that you're a team player.
So in conclusion,
your website is kind
of a reflection of your work
and it just kind of summarizes
everything about you as a creator,
whether you're a video editor,
motion designer,
or a social video creator,
you don't necessarily
need to have a website
but to have a place.
You can maybe use LinkedIn's
creator mode or Behance,
just a place
where you can send people to be like,
Hey, this is my professional work.
And I think that's a great way
to get your foot in the door.
So at the end of the day,
while your skills and your work in
your portfolio are important,
what's even more important
is that other people know
how talented you are.
So work on building up your connections
and sharing your site
with people
and building up your reputation,
and the work will follow.
Anyway, I hope that you found
all of these tips useful today.
If you're interested
in creating your own website,
I highly recommend hosting her
for their affordable and fast
web hosting.
You can use my link below to get 10% off.
If you're interested in some more video
editing tips,
you can just
watch some more videos right over here
and you can also click on my head
by face here to subscribe to the channel.
And as always, keep creating better video
with Gal, See You Next Time by.e!