Hiring a professional designer to create a logo for you may be out of the question
when you're an entrepreneur or a small business owner who is just starting out.
What if I told you that it is possible to create a logo yourself, for free,
even if you don’t know anything about design? Sounds too good to be true? Well, think again,
because that is exactly what you are going to learn today. Hi, I’m Marina, and my goal
is to help you say "Yes To Tech" by sharing simple tutorials for non-techie entrepreneurs.
Grab your favorite beverage, and get ready to take action. Your business logo is just a few
hours (or even minutes!) from coming to life. Before we continue, it is important to mention
that if you do have a small budget and have no desire to create a logo yourself,
you can hire a freelance designer to create one for you at a low price. You can use platforms such
as Upwork, 99Designs and 40DollarLogo to do so. When creating a logo yourself for free
you have two options: use a DIY tool such as LogoScopic Studio, LogoGarden, or even Canva,
or use a bit of your creativity and free online tools to create one from scratch.
We are going to focus on the second option today (it’s easy, I promise).
1. Come up with an idea Before opening any online tool,
you have to know what you are looking for. What does your ideal logo look
like? Is it solely text based or does it have an image? What color is it? What shape is it?
How will it fit in with your overall brand? Answer these questions before moving on.
For more details on how to decide, make sure to watch my previous video on the
brand identity design process. I'll leave the link to it in the description box below.
2. Select your special font and images This is the fun part. Choose a free
font from DaFont or 1001 Free Fonts that translates your ideal logo into reality.
They have a database full of fonts sorted by type (script, serif, rounded, dotted, eroded), look
(Chinese, Mexican, Russian) and theme (Halloween, western, ancient, horror).
For instance, if you run an organic product business, you can choose the ‘Organic Food’
font, or if you are organizing a running competition, you can use ‘Blazed’ as your font.
Nothing stops you from mixing and matching fonts as well,
just make sure that they complement rather than overpower each other.
Once you have made your decision, just click download to save the font on your computer.
If you intend on using an image as part of your logo, you can download free stock images and
icons from Unsplash and Icons8. Colors, sizes and styles are all customizable.
Again, once you have selected the one you want, just click download to save it.
3. Use Pixlr to create your logo It’s now time to put your logo together.
Pixlr is a free Photoshop alternative that you can use right from your browser.
Once you open it, click on create a new image, and change the dimensions to 160 x 160 pixels,
which is the standard website logo size. Remember to make it transparent so that you can use the
image you create on multiple backgrounds. In the space provided, create your logo.
Click on the letter T on the left-hand side (the Type Tool) to add your special font.
Play with the positioning of the letters or simply write the name of your business in full.
To add the image or icon you downloaded, click on Layer, then Open Image As Layer. If it is too big
or too small and you want to resize it, click on Edit and Free Transform. And there you go! You
just created your company’s logo for free! Your logo is the focal point of your brand
identity. When creating one, you need to ensure that it is scalable down the road
as your business grows. I created the free Logo Design Checklist just for you
so that you know exactly what you need to focus on to make your logo successful. You can download
your free copy of the Logo Design Checklist by clicking on the link in the description box below.
You are now equipped with all the tools you need to create a logo yourself for free,
even without any design knowledge. Make sure to share your logo ideas in the comments below,
so that we can all be inspired by what you come up with.
If you enjoyed this free logo maker tutorial,
subscribe and hit the bell for new videos every week on how to navigate the tech side
of online business with ease. Remember to download the free Logo Design Checklist,
check out these two videos for more logo design tips and tricks, and I'll see you in the next one.