hey guys so I always get the question from listeners of my podcast on you know
how do I get clients for my lawn care business so I made this video and I'm
gonna share my top five marketing strategies for a lawn care business now
these are the exact same strategies that I've used in my own business over
the course of the past 12 years and it's what kept me self-employed
during that time so my number one tip or marketing strategy is to make a website
or get a website for your lawn care business now people say you know I just
have facebook page and stuff like that and it's good enough I strongly disagree
with that the problem with relying on someone else's platform like Facebook
for example is that they can change the rules to the game at any time you know
there was a time a few years back where everything in facebook was in
chronological order so every page that you liked and people that you were
friends with when they posted stuff it would automatically show up on your feed
and now Facebook has changed and added algorithms and now you know content that
you see isn't necessarily what everybody posts and it's basically if it conforms
with the algorithm and it's what Facebook wants to show you then that's
what you are going to get so if you're trying to maybe do some advertisements
and things like that unless you're you know a paid Facebook advertiser your
stuff may not show up so to rely on Facebook or some other third party is
not advisable in my eyes having your own website where you're on equal ground
with everyone else you can of course have facebook and other social media and
we'll talk about that in a bit but to have you know all that redirect to your
website where you are in control of all of it
so number two is nice looking trailer graphics so having your trailer
really professional-looking having really nice graphics that are
eye-catching that can be seen from a far distance but
not overly done to the point that they become cluttered you'll see that a lot
where people overdo graphics put too much and they can be like right beside
you in traffic and you can't even read what's going on so keeping you know
remembering to not keep it cluttered but just you know your company name your
website address your phone number maybe some services but keeping it fairly less
is more type idea and just making contrasting
colors you know if you're gonna have a black
trailer like I do having that sort of lime green and white text and logo is
just pops so finding colors that work well
together that are really eye-catching can really make your vehicle and
trailers standout number three is to use Google Places so this is a listing on
Google's website where you go in and you verify your business as a real business
and basically what happens is you enter your company information you put in your
address now you don't have to show your address in the listing but you have to
put a real physical address for verification and what happens is after a
few weeks Google will send you a postcard in the mail to that physical
address to verify that yes this is a real business because you are receiving
mail at that address for that business once you get that postcard there's a
verification code on it you log back into Google you enter that code and that
verifies that yes you are a real business and what will happen now is
when people search for lawn care you know landscaping that sort of stuff
whatever you are putting as the parameters in your business will show up
so you'll notice when you're doing searches for things like that services
and stuff you'll see the little section that sort of comes up before the regular
website listings and it got them Google Places map with the
little pointers on it and it sort of chronological with like one pointer
saying a another one B another one C and then those line up with the listings
that they have there so that's what that does and basically the closer you are to
the person who's searching at that moment the higher up in the listings
that you will be discovered in so that's my third marketing strategy for your
lawn care business so number four would be nice looking postcards or flyers so I
have used these throughout the years in my own lawn care business at the
beginning of seasons if I'm looking to build new clients in certain areas that
I want to heavily invest my time in or concentrate my time in then I will grab
a whole load of those postcards I get mine from Vistaprint nice full colored
glossy postcards and I will just go door-to-door just before the season
starts so we're talking you know January February
I'll start hitting those you know addresses those neighborhoods with
postcards door-to-door and just start blanketing areas another strategy that
I've used in the past with those same postcards is I've approached flyer
carriers or you know paper boys as they call them in certain neighborhoods and
asked if they would add my you know postcards to the houses that they were
going to you know at the same time and I would just pay them extra for that and
they would blanket those areas for me while they're delivering those
newspapers so that's just a little side tip there that you can use with those
fires another thing that I do is during the season when I'm mowing a lawn in a
specific neighborhood if it's the only lawn that I'm doing or maybe I've got a
couple and I want some more I will once I've done that mowing go to those houses
on that street that I'm trying to build up more clients in and just repeatedly
and regularly put fliers at their doorstep each and you know a few times
during this season just to keep them you know reminded that I'm available
need anything so number five the fifth strategy to use is referrals referrals
are probably the best form of marketing for your business because it's your
existing clients ones that you've served already that are happy with your service
that actually go out and tell their friends about how great you are so these
can be really easy sales because everybody's looking for you know
somebody who knows someone you know people don't want to be bothered with
having to search through the listing of companies that they don't know that they
don't know how their experience is going to end up being like and they will ask
their friends you know do you know a lawn care company do you know a plumber
do you know an electrician you know how was your service how was your experience
would you recommend them so when you have a existing client already or
somebody that you've done work for in the past and they're willing to you know
tell their friends about you like I say it makes it a really easy sale because
that client is then now calling you for an estimate and they've already been
sold on how good the quality of work that you provide is and how reliable you
are and all that stuff so it makes it a lot easier even if you come in priced a
bit higher maybe even some other quotes that they may if they have even called
anybody else they're more likely to go with you because they will trust their
friends recommendation and having that past experience with you so those are my
top five marketing strategies for a lawn care business on the note of the
referral one it's great to get into the habit of asking your clients for
referrals you know if they're happy with the job you know at the end of the job
when you're talking to them you know just to let them know that you know if
they're happy with it that you would appreciate if they would tell their
friends about it or ask them if they know anybody that
we'll need lawn care services in the future I'll leave them with a postcard
or business cards and have them give those out to their friends on my behalf
so those like I said are my top five lawn care business marketing strategies
I'm gonna throw in a sixth one just as the bonus round here and that is one
that I haven't quite used myself to be completely honest and that's because it
just wasn't really around when I started my business 12 years ago it was very
much in its infancy so I sort of went with those first five sort of the tried
and trusted types of methods and this fifth or though our sorry sixth one is
social media so of course at the top of the show we talked about you know
Facebook pages and I said we would get back into that so this is what I'm
referring to now is to of course even if you have your own website to still of
course have a Facebook page for your business have an Instagram account for
your business even a YouTube account for your business and showcase videos and
photos and that and maybe display those usernames on your trailer I've seen that
become quite popular where they'll be like an Instagram logo and the act you
know name on the side of the trailer or something so people can go to Instagram
and see your past work you know easily so social media is the sixth and bonus
and probably you know going forward into the future another one that will be huge
of course it you know hasn't already been huge already starting but like I
say to be completely honest I haven't used that one myself I haven't had found
the need to yet but of course it would be a major you know part of your
marketing strategy going forward so that's it for this video guys why don't
you leave a comment below on marketing strategies that you use in your lawn
care business and don't forget to hit the like button if you haven't
subscribed consider doing so and that's it for this video here's to wishing you
guys overwhelming success and freedom in your
lawn care business bye for now