- Hey, it's Marley with Marley Baird Media.
Today I'm here to talk to you
about how to increase your likes, followers,
build awareness and generate leads for your business.
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YouTube is the largest video search engine
and because Google owns it, this is a platform
that you should definitely be investing your time into.
It's a great way to reach your audience,
to provide them value
and to also be discovered by a potential audience.
Today I'm gonna teach you the best ways
of how to reach your audience and be discovered on YouTube.
Tip number one, people are already searching
for the type of content you wanna create.
Think of the things that you google on a daily basis
and now think about the things
that your potential customers or your current audience
could be googling to find your video.
Then create a video on that.
Tip number two, use concise titles that have high ranking
keywords when you're posting your YouTube videos.
Think of the things that people are searching for
and use that keyword, use that phrase, in your title.
It's really important to do your keyword research
before even filming your video so that you know exactly
what you're talking about and how you're framing the video
to correctly reach your audience.
Tip number three, place custom thumbnails
to identify the content but also to stay consistent
with your brand, so for example,
if you look at my YouTube thumbnails,
I always have a picture of me in it
and I always stay consistent with the type of images I use
and even the fonts and colors.
Tip number four, be thorough in your video descriptions.
When you're writing it, think of "What am I watching?"
Include those keywords in your description,
so it's also searchable
through what you've written in your description.
Also be sure to include links and other actionable steps
that you want them to take,
whether that's going to your website
or following you on other social media platforms.
Tip number five, use annotations, info cards
and overlays in your videos.
These are auto-expandable links that allow your audience
to click on them to take action, to go to the next step,
so this could be click here to subscribe,
it could be click here to watch this video,
click here to go to this website.
These tools are available on YouTube's Creator Studio
that you'll find when you're uploading your video.
Tip number six, use shortened URLs
when you're putting them inside your description
so that it makes it a little bit easier
to drive your audience where you want them to go.
You can copy and paste a URL into tinyurl.com
or into bitly.com and that way the URL is just shortened
instead of one really long jumble.
Last but not least, this is my most important tip,
this is what's gonna allow you
to continue building those relationships
and generate leads for your business.
Ideally, like I said, in the description below,
you wanna be posting links and inviting them to follow you
on your other social media platforms
but you can also include a freebie
or this is also called a lead magnet
or a freemium, just some other words for it,
where you're offering them something
in exchange for them signing up to your mailing list.
For example, I'm gonna offer you one right now.
To learn more about optimizing your YouTube content,
and being able to reach a further audience,
click the link below to download my Youtube checklist.
See how it works?
I provide you value and you sign up for my list.
It's not salesy, I'm providing value
and the intention is to continue to provide value,
not to be salesy, not to be spammy or scammy,
it's just to provide value.
You can do the same thing to build your list.
Thanks for watching, if you liked this
please click the thumbs up button, comment below,
or share this with someone else
that you think these tips may benefit.
And of course, be sure to subscribe for more.
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