In this video I'm going to share with you 7 marketing and business growth
strategies that will help you grow your business
and do it faster than you ever thought possible. The strategies and tactics I'm
about to share with you have helped hundreds of my clients over the past 10 years
Build, grow and scale wildly profitable
and successful businesses and hit 6 figures, 7 figures and
even 8 figures. Now, of course in life and in business there are no guarantees.
However, these strategies are the closest things I've found
to give your business the highest chance of success.
So let's get to it!
Alright let's get started with the ideal customer avatar because
by far the best and the fastest way to grow your business
is to laser focus in on exactly who it is that you serve,
really identifying that ideal target market. This first step is so important
that it's literally the first thing that I ask all of my new
clients. First describe to me who exactly is your ideal target market
because we're going to build our entire marketing and business growth
strategy around this person, around their pains, around their problems,
around their frustrations, around their dreams and desires and hopes and
everything that we're hoping our business can deliver to them.
But we can't know any of that if we don't know who
it is that we're trying to serve and this means really dialing in that ideal
customer avatar or ICA for sure. Including things like their demographic
details: their age, their gender, their income, their occupation.
Their geographic details like: what city or state or province or country they
live in. And their psychographic details like:
their attitudes, their interests, their beliefs and
any organizations they may be a part of. When we do this and when we have a
really crystal clear picture of who it is that we're trying to serve in mind
all of our marketing, all of our business growth potential becomes that much more
realistic and that much more effective because we're going to be speaking to
one specific person, rather than trying to appeal to everybody which means we're
going to need to water down our message. There's a saying that says: "When you try
to appeal to everyone, you end up appealing to no one"
And we don't want that. So once you've got that dialed in, you're crystal clear
on your ideal customer avatar, it's time to move on to the next point
which is to develop, to craft and to refine
your irresistible offer. Next to having an ideal customer
avatar in mind, your irresistible offer is the next most important element to
growing your business. Especially if you want to do it quickly.
The thing with an irresistible offer though, is that it's
really built and really predicated on that ideal customer avatar.
So you can't create an irresistible offer until you're crystal clear on who
your ideal client is or ideal customer that you're trying
to serve, because the irresistible offer will really only be irresistible to them
not to everyone. For example, let's say you're in the health space
and your ideal customer avatar is a vegan who's interested in
whole food plant-based diets. Well obviously, your irresistible offer
isn't going to be selling them a steak or a set of steak knives,
even a barbecue. This is why you always start with the customer first
rather than the product or the service first and try to match it to a different
customer, you need to develop your offer and craft it around them.
So for our vegans, well we could offer them: vegan cookbooks,
we could offer them vegan cooking classes, we could offer them an
avocado knife - I'm not even sure there is an avocado knife...
If there's not, there should be. Those things are tricky to cut sometimes -.
This is why the more in depth you're able to go when you create that ideal
customer avatar and you're able to hit on the points that I talked to about
earlier, like their pains and problems and everything they're trying to get
away from, well the more irresistible your irresistible offer
is going to be able to be. Now we should pause here, really let this point sink in
because honestly if you just did these two things alone, if you just
identified your ideal customer avatar really built out all of the details
around them and really tried to define them as clearly and articulately as
possible and then paired that with an
irresistible offer that directly spoke to their pains and to their problems
as well as to your business and its unique solution and how it was
positioned to solve that for them, well you'd be on really, really good
ground. Seriously, these two steps are that important.
At least they were for me. Looking back over the last decade of my business and
marketing career, well all of the biggest shifts, the biggest
growth spurts always occurred when I refined my ideal customer avatar
and paired that up with a truly irresistible offer. Unfortunately,
a decade ago I didn't have a video like this telling me just how important this
was so I had to figure it out the hard way by
doing a ton of different things for a ton of different people.
Fortunately, I was able to continually refine those things end up doing
better things for better people and really aligning
what I really wanted to do with the people that I wanted to serve
and with their pains and problems that I was uniquely positioned to help solve
for them. All of that guided me to where I am
today, helping people grow their businesses with proven marketing
strategies. And I love it! So while we're on the
topic of proven marketing strategies, let me share my next point which is all
about hybrid traffic strategies. Like I've already mentioned,
if you've got that ideal customer avatar dialed in, you've got your irresistible
offer, you're more than halfway there. But we're still going to need traffic.
Which means eyeballs, it means people, it means attention
and essentially finding a way to put our offer directly in front
of our ideal customer avatar so they can know about us, they can start to like us,
they can start to trust us, they can ultimately buy from us. Now when
we're talking about traffic it's really just fancy marketer talk for
people, for attention, for clicks to your website or clicks on your
ad or someone watching your video. And when it comes to traffic, well
there's a nearly endless supply of it out there you can get it any different
kind of way including SEO or Search Engine Optimization, you can do
it through organic social media posting, you can do it through advertising like
Facebook ads and Instagram ads and YouTube ads
and Google ads, all of the ads... but what I've found after nearly a decade of
doing this is that the most effective strategies are almost always a
combination of some kind of organic strategy, meaning free
and some kind of paid strategy, typically through advertising. Essentially
yes, you can and probably should run YouTube ads
but you should also pair it with a really strong organic YouTube strategy
where you're creating content, creating videos that are going to be found
organically, naturally through search and through
suggested and by people essentially stumbling across your
content allowing it to seem a little more
natural and a little less forced. Alright so let's move on to the next way to grow
your business quickly which is all about having a solid marketing funnel.
Now, a marketing funnel used somewhat interchangeably with sales
funnel or conversion funnel, really just a fancy
way of saying a system or a process that a client or customer walks through
or goes through in order to do business with you.
A good example of a funnel would be someone sees one of your videos or sees
one of your ads and they click on that, that then takes them to a landing page
or an opt-in page where they share their name and their email address
in exchange for some kind of PDF download or free video, that takes them
to a thank you page which makes the next step in the offer
and then maybe you follow up with retargeting ads or email marketing,
That's pretty much a basic funnel. Marketing funnels are an incredibly
important part of growing your business, especially doing it quickly because it
takes all of the guesswork out of the marketing equation and really
gives your prospects your clients and your customers
a clear and easy path to walk through. They don't get lost in your website and
go a million different directions rather you put an ad or a video or some
kind of content in front of them with one real clear advantage or benefit,
one real clear call to action or CTA, they take that step and they move on to
the next one, they take that they do the next one and so on
and so forth... Now probably unsurprisingly here, the key to a really effective
marketing funnel really comes down to dialing in that
ideal customer avatar and matching it up with an irresistible offer
and making sure that the entire elements of your funnel
are all congruent and they all speak and sound and look and feel
like something your ideal client avatar would really want to have.
This is why i love and use Shutterstock which is also this video sponsor.
Shutterstock helps me find the exact image that I need, no matter what stage
of the funnel I'm looking at. Whether it's my ads or my landing page or my
website or anything in between. With Shutterstock
I can find the exact image that I need that makes sure that
I'm communicating the right message and sending the right tone and the right
feel and I can put it in exactly the right place
because they have a ton of different images to choose from.
I've been using Shutterstock for years to supply my ads and my landing pages
and my website with high quality images. If you'd like to give them a try and get
your first 10 images free you can check them out by clicking the link in the
description box below or by visiting adamerhart.com/shutterstock
Alright, let's move on to the next tip, Retargeting. If you've ever
gone on a website and seen those ads follow you all across
the internet or you've ever gone to Amazon
added something to your cart and not checked out and seen that item appear
all across the internet, well you've been retargeted. Retargeting is a
phenomenally cost effective and all-around effective way to increase
touch points to stay top of mind and to essentially follow up with
clients and with customers and with visitors to your ads to your website.
Now, typically when we're talking about retargeting or remarketing, again
kind of two different words for the same thing, we're talking about advertising
and essentially following up with some kind of Facebook
retargeting ad or Google retargeting ad or YouTube retargeting ad or any of
those type of things. But I also want to include in here other kinds of follow-up
like sms follow-up and email marketing
follow-up because the goal of retargeting, remarketing even
follow-up, is to really just increase those touch
points to show up again and again and again in front of our
clients and in front of our customers. The beauty of retargeting and why it's
such an effective business growth strategy is because
you're going to be marketing and advertising to people who already know
who you are so we call these people warm traffic.
They're already somewhat familiar with you and with your brand and what you can do.
This means any retargeting or
remarketing or even follow-up that you do
is going to be that much more cost effective because we're not trying to
reach millions of people or even hundreds of thousands of people
rather just thousands maybe even just hundreds. The other reason retargeting is
so effective is because when we take a look at the total pool of people who
could buy from you, let's say that's a 100% of
the people, well only 3% of that group is ready to buy right now,
they've got their credit card in hand, they're actively looking for a solution
and your business is positioned to solve for them. It's only 3%.
Now 10% of that group is going to buy soon, let's say in the next 30
days, they're looking for solutions, they're
doing a bit of due diligence but they're not ready just yet. But then
87% they're gonna buy later, we're talking 90 days 180 days maybe even next year.
We still don't want to avoid these people though because they will buy and
if you're the one to increase touch points to show up again and again and
again, when they ultimately make that buying
decision you can bet it's going to be your business.
Add to this fact, the fact that well depends which statistic you check but
customers on average require somewhere between 7 touch points,
14 touch points and 30 touch points, again depending on which statistic you
check, well you need to show up in front of
your customers and in front of your clients
a whole lot if you want to make that sale. Okay, I think we've beat that point
up enough, let's move on to the next one which is
all about content marketing. Now I appreciate while content marketing may
not be the fastest way to grow a business
it is by far definitely one of the most effective ways.
This is because content marketing allows you to demonstrate your authority
and your expertise and it allows you to overcome objections in advance.
Plus, you can show people that you can help them by actually helping them by
giving them valuable information, even entertaining them along the way.
Probably unsurprisingly here, your content marketing should speak to
the pains and the problems and the frustrations
of that ideal customer avatar or ideal client avatar.
Really what we're trying to do here is we're trying to get into their minds
we're trying to uncover their pains their problems their frustrations
and we're trying to create content that helps solve that for them.
Content marketing is pretty easy to understand just
why it works so well. After all just think of two different businesses:
One business has no presence, no content, no anything.
And the other one is producing weekly YouTube videos, they're
writing Facebook posts, they're creating Instagram stories, they're visible,
they're out there, they're communicating value, they're sharing stories, they're
showing that they're real, genuine, authentic people. Well given the
choice between these two businesses most people are going to go with the
business that they can see, that they can hear,
that they can have a conversation with, that they can understand,
because really what that's doing is the content is removing uncertainty
it's helping show their authority and their expertise and is actually
providing some value. Really, it's providing value in advance
of any transaction which builds a ton of goodwill
and reciprocity. Now when it comes to content marketing there is a ton of
different kinds of content you can produce
but the best one by far is Video Content. Now when it comes to growing your
business and trying to do it quickly well there's no more effective way than
doing it face-to-face, one-to-one, person-to-person but this
obviously comes with some pretty big limitations.
Notably the time aspect of trying to go and meet a million different people
face-to-face. Fortunately, this is where video comes to the rescue.
it allows you to take the vast majority of what makes face-to-face in person
communication effective but instead of a one-to-one approach you
get a one-to-many approach, allowing you to reach hundreds, thousands,
hundreds of thousands, even millions of people very, very
quickly. Video is effective because unlike text or unlike even audio you can
not only hear the person but you can also see them as well.
You can read their body language, you can look into their eyes, you can
get a feel for who this person is and what they're all about. And people like
that. Not to mention once you record that video,
put it out onto the internet, put it on your website, send it in your emails,
run it as an ad, whatever you like it's like having a
bunch of different sales people out there spreading your message, 24 hours a
day, 7 days a week, 365 days a year. Oh and
you don't have to pay these sales people either, they just do the work.
That's why video is so powerful. But if you really want to increase the reach
that your video gets, that your content gets, that your message gets,
well there's no better way than to throw a little gas on the fire run a few ads
against it. Essentially running some kind of
advertising campaign. And this is why the next thing you're going to want to do is
check out the video I have linked up right here
on How to advertise for your business. So make sure to check that out now and
I'll see you in the next episode. So we want to make sure that you're doing
things correctly and basically setting yourself up for
success and maximizing your return on investment...