(ball rolling)
Oh, so close.
I know how frustrating it could be when you have
0 views and 0 subscribers.
Your youtube channel, you are getting started,
no one knows who you are yet and what kind
of content you produce.
You spend all that time planning and scripting and filming
and editing the videos and you're all excited.
You upload to youtube, only a few people watch it.
I remember back then when I had 0 views and 0 subscribers
and I would upload a video and I would wait
and I would refresh a few times hopefully
to get a few more views.
So I know what it's like when you're starting from scratch.
And I know a lot of my fans, that I inspire you
to start your youtube channel.
By the way, if you start your youtube channel
because of following my work, comment below and let me know.
I might just check out your youtube channel.
So how do you grow with 0 views and 0 subscribers?
See, in the publishing world, I've done a number of books
and there's a joke that we talk about
in the publishing world.
Well, how do you become a best-selling author?
Well, it's easy to become a best-selling author
if you already have a best-seller, right?
So meaning it's easy to grow your youtube channel
if your youtube channel already has a lot of subscribers,
and also you're already famous.
Then it's easy for your videos to go viral or to get more
views and get more eyeballs when you already have
a big youtube channel.
But what do you do if you're starting from scratch?
So today I'm gonna share 5 secrets with you.
If I were to start all over again, growing with 0 views
and 0 subscribers, what are the 5 things that I would do?
So make sure you stay until the very end.
I'm gonna share one secret with you that will explode
your subscribers and explode your views, are you ready?
Let's go.
YouTube secret number one.
Hey Jarvis, do you remember what secret number one is?
I believe it's use compelling titles, sir.
Right, use compelling titles.
You don't want to be boring.
One of the biggest sins you could commit as a YouTubers
is to have boring titles.
Yes I know, there are YouTubers out there that they have
boring titles and yet they still have millions and millions
of followers, if you are Casey, that's a different story.
Casey breaks every single rule
and still has a massive following.
But for most people who are starting from 0 views
and 0 subscribers, you wanna have compelling titles
for your videos because people are searching you.
They don't know you yet.
So let me give you some templates, some examples,
because I got started as a copywriter.
Remember back then when I was doing copyrighting,
when I was writing any kind of titles,
any kind of headlines, we call them.
That we wanted to make it interesting.
And one of the litmus test is, we ask ourselves,
would this headline work in a classified ad.
Yes, I know, newspaper, I'm my age, I get that, okay?
But newspaper, people are flipping through the newspaper
and they can see, okay, would this headline be compelling
enough for people to read,
wanting to find out more information.
So it's the same thing.
Let me give you some proven headlines or just some ideas
when it comes to titles.
Number one, how to.
How to is always a very, very powerful title
because people go on youtube, they wanna find out
how do I do something?
How to, it's a very, very powerful title.
One of my videos that went kind of viral
is how to make a thousand dollars a day
using your smartphone.
So it has a promise and also tells them hey,
I will learn how to do something.
So how to is a huge category on youtube.
Second, it could be a variation of that, like how I.
How I have done something.
Another video that went viral for my channel is
how I retired at the age of 27, where I kind of
share my story, what I've done,
some of the lessons I've learned.
So that's another example.
Another good example is secrets of.
Secrets of.
So people wanna know, right Jarvis, people wanna know.
People want to know, sir.
They wanna know what are the secrets.
Secrets of.
So example of one of my videos, the secret to closing
more sales, that's another example.
The secret of or secrets of.
And if you have a specific number 3 or 4 or 5,
that's even more powerful.
Another example, warning type headline such as,
I have this video called don't start a business
until you watch this or don't start your youtube channel
until you watch this.
It's kind of like a warning, hey, don't do that until
you watch this video.
You see how it's very much curiosity driven?
Or, one more example and that is a headline, a title
that is outcome driven.
Example, the most dangerous animals in the world.
Oh, that's interesting.
You see, that has a very particular, very precise,
very specific pay off.
When your viewers click on that video before they even click
on that video, they know exactly what they are going to get.
Now when your channel is small, right?
When you have 0 views and 0 subscribers,
when you use a title like hey, my trip to Europe.
Nobody gives a damn.
Because no one knows who you are yet, right?
And once you have millions of followers and subscribers,
sure, my trip to Europe, your fans want to know hey,
what is going on, I wanna know.
Those vlogging type videos you will get attraction.
But in the beginning, it's much more difficult
to get traction if you are not well known.
So why not focus a topic that people
are already searching for, right?
Using how to, using warning, using secrets of, right?
Using those proven titles.
That way you'll grow much, much faster.
YouTube secret number two.
Hook them with a youtube trailer.
Think about your favorite movie, right, before it comes out.
You're all excited.
The movie company, what did they do, they release a trailer.
They give you some of the best scenes from the movie
so you're looking forward when the movie comes out.
You should do the same thing for your youtube channel.
So you have your first time visitor going to your channel,
going to the homepage of your channel.
They could click on it and they could see
what your channel is about.
Robert Cialdini, his book Influence,
The Psychology of Persuasion.
He talks about why you need to give them
a reason to do something.
People need to know, they need to have a reason why
they need to do it.
It's not enough to say hey, my content is fantastic,
my videos are fantastic that you should subscribe.
It's not good enough.
So in your trailer tell them who you are, what you're about,
how often you upload, why should they subscribe
and exactly what you want them to do.
Now would it be helpful if I give you some kind of a script
for your trailer, comment below.
Yes, here we go.
You could say something like this.
Hey, my name is blank.
I am an entrepreneur, I'm a blogger,
I'm a travel enthusiast, whatever it might be.
I am a blank, right?
When you subscribe to my channel, you tell them you're gonna
get X, Y, Z.
What are the benefits, why should we subscribe.
Hey, you're gonna learn more about this, you're gonna learn
more about that, you're gonna get this kind of value.
You gotta tell people that, right?
And also tell them every single week I upload one video,
two videos or every single Tuesday and Thursday
I will upload a video for you.
Tell them the frequency of your uploads
so they know what to expect.
And don't forget to tell people exactly what you want them
to do, don't assume because you have good content, oh,
they'll naturally subscribe.
No, you gotta tell them, so tell them hey, click the little
button here, subscribe or click on the button there,
subscribe to my youtube channel today.
And make sure you hit the bell.
Make sure you turn on the notifications.
You got to tell them what to do.
You got it?
Secret number three and that is
fall in love with your fans, not your content.
One of the biggest mistakes a lot of YouTubers make,
they make videos that they want to make instead of making
videos that your fans want.
You see it's very easy to forget that there's another
human being behind this, watching you.
You look at the thumbs up, you look at the numbers,
you look at the views, you look at subscribers and you think
it's just a digit, well it's not just a digit,
let me tell you this.
Behind this, there's a person.
There's a human being with feelings, emotions and struggles.
Never forget that.
Don't ever, ever treat your fan like a digit.
It's very important and I think one of the reasons
why my series Boss in the Bentley did so well on youtube,
because it's Q&A, it's my fans, you, submitting a question.
And I answer them, I interact and I comment.
That makes a huge difference.
So you have to care about your fans.
Another thing that you could do is as a creator,
as a YouTubers, you could give your fans comment a heart.
To let them know, and when you do that, your fan who left
a comment would actually get a notification that you have
given them a heart.
Sometimes I know, when I read your comments,
I give you a heart, and my fans, you're thinking,
is that really you, Dan did you just give me a heart?
Yes, it's really me.
I think any YouTubers when they think they're too big
and they're too popular and they no longer connect with
their fans, they're not gonna last long.
YouTube secret number four.
Have a CTA in your video.
What does CTA stand for?
Call to action.
Call to action, you have to tell your viewers exactly
what you want them to do.
Do you want them to share your video, do you want them
to give you a thumbs up, do you want them
to comment below on your video.
You have to tell them exactly what to do.
Never ever assume.
You see, one of the things that I did when I started telling
my viewers, you, to click on the button below and subscribe
to my channel, I saw a significant jump
in terms of subscribers that I get.
At first I thought, hey, if you love my content,
don't you naturally subscribe?
People don't do that.
And there are many ways you can do this.
There are many ways you can insert a call to action.
Example, you can do it before, during and after.
So, in the beginning of your video
you can say something like hey, if this is first time viewer
watching my video or this is the first time you are visiting
my channel, make sure you hit the subscribe button.
You could do something like that.
Or in the middle, right?
During your video you could say hey, if you want me to teach
you more about this, you want me to share more about this
experience, you want me to make more of this kind of video,
make sure you comment below and hey,
don't forget to subscribe.
Or you can also do it at the end,
of course don't overdo this,
you don't wanna do it three, four times,
that's a bit overkill.
But at the end of your video, you could say something like
hey, don't forget to subscribe to my channel.
Make sure you hit the subscribe button below
and click on the bell.
And turn on the notifications, it's very important that you
ask them to turn on the notifications.
It means that every single time you release a video,
there's a chance that they will see it on their homepage.
The subscribers feed.
So then they are more likely to click on your video.
So call to action.
YouTube secret number five, and that is long term
consistency trumps short term intensity.
I think most YouTubers, they give up too soon.
They upload some videos, or they upload a dozen videos
and then they give up because they are saying to themselves,
no one is watching my video, I'm not getting enough views,
no comment, why?
I spent so much time making these videos.
I know how you feel.
I know how sucky it is when you upload a video
and you spend all that time, you're creating
that perfect piece of content and then no one watches
your video but you have to stay consistent.
You have to think that this is a long term game.
Think of it as like you're pushing a snowball uphill, right.
In the beginning it's very, very heavy.
And you keep pushing and you keep pushing but once you hit
that tipping point, once you go over the mountain, the hump.
Everything becomes so much faster.
Like this snowball effect.
I still remember what took me before, months, the amount
of views it took me months to get,
now I could get it in hours.
Why, because of the snowball effect.
I promise you, if you upload two times a week instead of
one time, your channel will grow faster.
If you upload three times a week instead of two times,
your channel will grow even faster.
My channel exploded the minute I commit to a daily upload.
Now I'm not saying that you have to upload a video
every single day, but that works.
That long term consistency absolutely trumps
that short term intensity.
Do it long term, think of this as a long term game.
You're investing, you're building an asset.
You're building a platform.
It is absolutely worth it.
So those are the five secrets on how to grow with 0 views
and 0 subscribers, I have so many more secrets I wanna share
with you, in fact I'm doing a special online event.
A virtual event that you could participate.
Called youtube secrets.
Click the link here, or here and get your ticket today.
You can join me from the comfort of your own home,
where I'm gonna share with you way more secrets,
how do you grow that channel, how do you monetize
your youtube channel, how do you make
a full-time living as a YouTubers.
So click the link here or there
and I will see you at the event.
(pins crashing)