I won
Ferrán, this is not a competition
[ Joke about peppers]
I want to be a Youtuber when I grow old
Innovation
Well, It looks like Google is working on a project
about Spanish Cuisine
focusing on aspects
such as Creativity and Innovation
and to achieve that
they called Ferrán Adrià
And we're here
because we use creativity
in our own fields of work
I am a physicist
And I talk about science on my Youtube Channel
And what I try to do is,
things that are initially too complicated,
figuring out a way
to make them more accesible to everyone to understand
I am an illustrator
and I use youtube
to communicate stories
not only as drawings per se
but in an audiovisual format
I am a musician
pianist and music producer
and I have a youtube channel
where I analyze music
I am an architect
and I have a youtube channel
where I explain architectural concepts
in a peculiar way
So now, what we are going to do
is share our experiences with creativity
With Ferrán Adrià, since he is like
the culmination of culinary
creativity
I wish I could go eat at his restaurant
it probably has like a thousand year waiting list
and it is like.. closed
El Bulli,
his restaurant closed
that's bad
that totally messes with my schedule
What happened to him
is that he won basically every award there is
It was basically considered the best restaurant in the world
and he probably felt like
and now, what?
I totally understand that feeling
That happened to me when I won the Pokémon league
in Pokémon Red, with all my Pokémons at the maximum level
And then there's nothing you can do
You just stop playing
He just closed El Bulli
I understand why
I'm going to introduce myself, I'm a cook
And for the last 30 years of my life
I have worked in pushing the limit
of what an experience around food and drinks can be
Leading the way
for others to do the same
Specially sharing
We used to open the kitchen, at El Bulli
And people would come and take notes and recipes
Why did we do that?
Because if my competitors were better, I will improve too
I love cooking
And I loved to see it getting better everyday
From now on
I am going to show you
some things we have created
and have become an innovation
and let's see
if you can guess what do we use them for
and whats the idea behind them
the reason why
why did we create them
THE INVENTIONS OF FERRÁN
this one
what is it
what does it mean
and what is the idea behind this creation
there's a tongue drawn on it
it looks like a perfume bottle
like a spray
it smells like perfume
I won
Ferrán this is not a competition
okay, I'm going to do something you should never do with perfume
yes, maybe to enhance a flavor
this is not perfume, this is a dry martini
and it is a reflection about anxiety
because, of course, this doesn't quench your thirst
now let's go with this one
it's an easy one
well, this is obviously a ramen spoon
wait, do they go together?
this is a ramen spoon
do they go together? are you showing them together?
it is usually this one
but I brought both of them
could it be a dish?
At banquets
they use to give you canapés
not sure if they still do that
their kind of old fashioned
it sounds like "guateque"
salmon canapés
they usually give you a lot of bread
and a little bit of salmon
so we thought
why can't we create canapés without the bread
Let's continue with this one
They're like chopsticks
but the western version
it's kind of the same movement
but I can't drop them
would you say that's the reason behind them?
I would say it's more about precision
If I would have just used chopsticks
what would have people thought?
That I was doing Japanese cuisine
this one
this one is more like your stuff
our stuff
totally
Be careful, you can use this two ways
it is really beautiful
All I can think of is you can use it
like a filter
I see something really artistic
An action that doesn't lead anywhere
like... trying to eat soup with this spoon is useless
theres two ways to use it
first one was for the famous spherification
later on, we created this version
the other one was just a work spoon
this one is to eat cereals
that's really good
and this one?
it is like a spoon-straw
"sporaw"?
I imagine like
something going through this
like a spagheti
I think it's a little bit weird
having your coffe
pour some sugar and mix it
and then drink it with a straw
who smells the food before eating?
no one
culturally
maybe not your generation
but for mine, smelling your food was something rude
like there was something wrong with it
and hold your food and smell it it's not easy
so here, you would put a basil leaf
and you can eat a gazpacho
and while you're eating
you're smelling, it is a basil gazpacho
It doesn't have to be a El Bulli dish, just a gazpacho
Now, for the last one
this is a difficult one
do you take this off?
yes yes
first of all
this is a syphon
the famous foams from El Bulli
this was created to
whip cream
at the end when you are whipping cream
all you're doing is incorporating air
and that's what this does
so we started trying which elements
could emulsify, instead of the fat in the cream
and that's how we created our raspberry foam
only using raspberries
for example, everyone who is lactose intolerant
they can now eat mousse
this is an enormous innovation
YOUTUBER CREATIVITY
Okay Ferran
Now it's your time for a challenge
now what we are going to do is
that we have used on our channels
and your challenge is guessing
which belongs to whom
and what did we use them for
stunned right?
no no no, just looking at that pepper
there's only one thing I hate, peppers
don't let that pepper distract you from your task
let's go
this one probably goes with you
I'm not saying a word
you need to make a decision
I think you did some tricks here
these are all real objects we've used
who do you bet for
for the figure in your hands
for her
and what would you say I've done with this?
architecture and this monster
what's the connection there
architects are a little bit like monsters
well, kind of
now for the pepper
I think I'm going to go with you
okay
you can use a pepper to demonstrate whatever you want
the shape of the universe
so now, this one probably needs to go here
and this one with you
the other way it would be to obvious
If he really brought a guitar for this
For the moment all we can say is you got one right
I think we can now say what it is
what decision are you the most confident about?
that would be her
well.. no
mine was correct
I use the ukulele because
I take my illustrations to an audiovisual platform
and sometimes just the drawing it's not enough
and I need some support to keep peoples attention on the video
now with the pepper
the pepper is not mine
it is mine
and I used it to explain how some sound effects in movies
are created with food
since the shapes and textures from some foods
are sometimes similar to human body parts, like arms
that way, crushing a pepper may sound like breaking an arm
now let's go with the monster
that's Crespo's
it's mine
this one is a popular monster
living in another dimension
in a really popular TV show Stranger Things
And in one of my videos
I used this series
and this monster
to explain a theory sustained by some physicists
to explain real problems
based on the existence of other dimensions
and this one is mine
this is the famous perfume by Kim Kardashian
that was created with the shape of his body
and in one of my architecture videos
I measured and delimited Kim Kardashian's butt
so, what do you think?
Fantastic
do you want to know what's the biggest problem with creativity?
vanity and ego
no doubt
you guys, working alone, it's marvelous
I want to be a youtube when I grow up
Today's experience has been incredible
because you see how young people
have an amazing capacity of communicating
30 years ago, this conversation
If I had been one of them, it would have been childish
I have understood that it is very difficult
to understand such an abstract concept
like creativity and innovation
he is really inspiring
because he is always mixing ideas
It is always very important
to have a philosophical thought
creativity could be the fusion
of different ways of understanding one thing
to create a union of something that has never been done before
it is opening a new field in where other people can create
one of my favorite moments
was when Ferrán said the would like to become a youtuber
and he should
but... we'll see
Now I can finally see
How can Youtube become your career
a professional branch that sometimes sounds kind of derogatory
but I don't think so
I believe quality is the only thing that matters
Now, here's a challenge for you
Here, you can see this object
What would you say it is used for
How do you think it was created?
Down here
you have all the information
to be able to solve it