- The other day, Jeremy and I, we were auditing
some of the tools that we are using
within our company to run everything,
to do the digital marketing and automation,
and everything that we use on a day-to-day basis,
and we added them up, we looked at that,
and we noticed that we actually have over 100 tools
that we use on a daily basis to run everything that we do,
and I was shocked, and I was amazed.
So, I thought, you know what,
why don't I ask him to make a video
for you for the top seven tools that everyone should know
when it comes to scaling your business.
Seven digital marketing tools that you should be aware of.
So, that's how this video came about
Enjoy.
Yo, what's going on guys?
This is Jeremy, I figured I'd get a quick video for you
before I go on this bike ride.
About to be a tropical storm that rolls in here,
so I want to, uh, you know, have some fun in the sun
before it rains for like three days straight.
Nonetheless I wanna drop a quick video here for you guys.
Seven different tools that you can use to scale
your business.
This will help online businesses, this will help
offline businesses.
From my experience, helping a lot of people make
internet money, this definitely has a lot of fast-track
success for online businesses, specifically I'm giving you
some high impact tools that you can use.
First one right off the rip, it's copy.ai.
Copy.ai is a new tool; the foundational technology
underneath it is called GPT-3.
It's a subset of artificial intelligence created by
the company OpenAI.
I think Elon Musk funds that company, just so all
these different artificial intelligence tools are
directed more towards helping humans rather than
replacing jobs in its entirety.
But, this technology here can definitely help
replace some aspects of what you currently need to do
for copywriting.
It hasn't really helped me with long form Facebook ad copy
it has helped with short form Facebook ad copy, like one
to two sentences.
Another cool one, so I'm advertiser, I spend a ton of money
on ads, like anywhere from a couple hundred thousand dollars
a month at the lowest, generally; some months we hit
upwards of millions dollars a month in spend.
We do that profitably, we manage less than ten clients.
So we work with a lot of top brands out there.
We spend a lot of money on ads to generate customers.
I'm constantly on the look-out for tools that give me
more leverage, meaning they save me time, they produce
more outcomes, they help my efficiencies, while retaining
my effectiveness, getting the result and the outcome that
I'm looking for.
One of these cool new tools, I think the name of the company
is just Pencil.
Back in the day there was a company called ReFuel4.
There was somebody, I think it was an executive
of Facebook's ad board and then of Google Adwords and like
a Snapchat ad guy, they all left, they started this company
called ReFuel4 and that company eventually got shut down.
But that company was really cool.
It was an artificial intelligence that you'd link up
to all those different ad channels: Facebook, AdWords,
YouTube, uh Snapchat, and what it would do is it would
analyze all the creative that you already have.
You could also submit creative into it, and it would
actually create a bunch of different creatives for you,
automatically swap them out, and it would just
run A/B tests all day.
It would let the winners ride, it would cut the turds,
and it would just keep swapping out the losers
for more potential winning variations.
It was like autonomous ad creative rotation, and I was
very fond of that tool.
It was also quite expensive, you know it was about
five grand a month at the time when that tool was out.
It'd gotten shut down since, I, I don't think it was like
a, a compliance thing, I think it got bought out,
and then the company that bought 'em out just chose
to shut it down for some reason.
But that's why I was really excited about Pencil, when
Pencil came out.
Try Pencil.com; it's essentially the same thing as ReFuel4.
It doesn't have as much availability to distribute
across all the different ad networks right now, but it does
have availability to do it inside of Facebook and Instagram
and Google AdWords, which is, you know, quite effective
for most people who aren't branched out into all
the different other ad channels that exist.
A third one, okay, more common, used by a couple
hundred thousand people, and that's ClickFunnels.com
A lot of love-hate against ClickFunnels, some people
nowadays they prefer Webflow, I think it's Webflow.io.
Essentially the same thing as ClickFunnels but just
you know, a little less features.
The reason I like ClickFunnels so much is the amount
of revenue that they make.
Flat out, in business, when you're a for-profit organization
and you make more money than your competitors, and you
actually care about your customers, you typically invest
a lot more in a product development, you know you invest
more in the new features, you invest in the support
of your community, you invest in to helping the users,
and just, you know, customer support and things like that.
But more importantly, you have an advantage, because
you have far more user that are making far more revenue
than everybody else.
One of the big reasons I'm a big fan of ClickFunnels
outside of the revenue that they make, and how much
that they can support their community, is, specifically,
because they have a speed
to results
that a lot of the
classic ways to build websites just don't have.
WordPress: very clunky, one plug-in can update,
and the entire site
can get shut down and not functioning more because
of some random plug-in not supporting all the other things
that you might have plugged into your WordPress site.
WordPress sites are slow, they typically require, not slow
in terms of the page load speed, but slow in the sense
of, like, it takes a long time to develop.
I've got to pay developers to build it out.
Clickfunnels, I can just go in as the entrepreneur,
and I can just go make a change to something, you know,
I don't need to hire a developer, spend payroll costs,
just to make a change to like a headline, or like drag
something or change the placement of something, or increase
the size or decrease the size, or just to run a A/B test.
In my agency at one point I had
27 staff, three offices, we were one of the top-30
Clickfunnels designers in the world at the time, and we were
building a lot of funnels for people.
When the clients would want us to build on WordPress
versus the clients that would want us to build
on Clickfunnels, it was 900% faster to build
Clickfunnels in comparison to building on WordPress.
All right, so the next one is Upwork.com.
Upwork.com is a freelance hub, I don't use it for getting
work, to be clear, I use it as a business to outsource
menial tasks, okay?
Key payroll positions I have in my organization, like
take my video editor, his name is Jay, he's behind this,
he's behind the camera here, when he's overworked,
I go to Upwork to find video editors that can be anywhere
from like $3 to $10 an hour that he can manage,
offload some of his work to , and therefore
speeding up his ability to do more high-leverage things
for my organization, in comparison to being just bogged down
with menial editing tasks.
Okay, Upwork also allows me to add him as a user,
so he can go in there and manage him so I don't have to give
out logins to my own profile.
In addition to that there is just so much costs that
I've saved by outsourcing key projects to people in Upwork.
I've outsourced legal documents, I've outsourced
graphic design projects, just I've mentioned
I've outsourced video work, I've outsource funnel projects,
I've outsourced copywriting projects.
There's just an unbelievable amount of things that can get
done on Upwork and they're extremely cost-effective.
Some of the cons, just to also argue both sides,
they take 35% of whatever you're paying your freelancers
through that platform.
It's quite a steep fee, so although a lot of people like
to argue that that means that top talent is gonna leave
Upwork and go elsewhere, it's been untrue; I haven't
experienced that in any capacity, and I've still been very
fond of Upwork.
Okay, next tool, and that's canva.com.
A lot of people are aware of canva, a lot of people
aren't aware of canva, okay?
Canva.com is a graphic design tool, kind of like how
Clickfunnels enables you to get rid of developers
and pay somebody who's faster to produce a website,
and you can go in and make changes yourself,
canva.com is kinda like the same thing for graphic design.
An unbelievable amount of very simple graphic design
projects, I've been able to personally go into canva.com,
some of my staff members have been able to go into canva.com
and just do something that we'd otherwise have to pay
a graphic designer to do.
It's fast, it's effective, it's easy to use, it stores
all my designs, it's cheap, there's nothing better in a tool
that you could ask, it's efficient, it's effective,
definitely something I'd recommend to everybody.
All right so the sixth tool, it's a website called
thispersondoesnotexist.com.
There's a few different tools that are variations of this,
a lot of different artificial intelligence platforms that
have been out there nowadays have started to produce and
sell people that aren't real.
So what I mean by that is like a lot of the times when
you're in the advertising space, or you're just trying
to find like stock images, a lot of them are already
overused by a lot of other people out there and a lot
of other businesses.
Therefore, it loses a lot of the exclusivity, it loses
a lot of the branding, also potentially opens you up to
higher costs when you have to pay real people to do things.
Tool number seven for scaling your online business is
Culture Index.
Dan Locke, one of my mentors, he gave me the tip one time
hire slow, fire fast, and when he hires slow, he qualifies
all of the talent who comes into his organization
with a tool called Culture Index.
I teach this to all my students, I teach it to
my inner circle students as well, they get access
to that tool through me, and I just weed out all their
staff, it's a personality survey.
A lot of the other personality surveys, before you say,
all it's just like everything else, it's not.
It's the highest accuracy out of all of them.
DISC assessment, Merle Briggs, the CNJF, whatever the hell
that thing is, those are all 70 to 80 percentile accuracy.
Culture Index has 90 percentile accuracy.
There's not been one time where I haven't read
somebody's personality survey to them and had them disagree.
I've had one time where somebody said, you know I don't
think it's a 100% accurate, I want to take it again.
They took it again, literally the results came out the
exact same.
When you're hiring staff, whether it's just a contractor
that you're doing a one-time freelance project with,
or whether it's gonna be a payroll position, we even do
this with clients, we have them take a Culture Index
personality survey, and then we're able to communicate
to them, we're able to understand their motivating needs,
we're able to understand how they prefer you to communicate,
we're able to understand what their drives are, we're able
to understand how they are as a person, how much energy
they have, whether they're introverted, extroverted,
all these different personality types; patience,
attentiveness to detail, willingness to take
full responsibility over whatever we give 'em versus
the desire to just follow somebody's, you know, management
in comparison.
All these traits matter a lot, and they've led to a much
more effective staff in my organization, as a lot
more culturally-aligned in comparison to fragmented and
potentially having disagreements more frequently than what
we otherwise would.
So to be clear, Culture Index, fantastic tool,
very effective
something that you use to kind of filter staff prior
to hiring them in, or just to see if somebody's going to be
a good fit for a department that you might be bringing
them in to.
All seven of these tools, very effective ways to help scale
your business, both online and offline.
If you want some more insights and awareness,
Dan Locke and I put together this thing, it's called
the Digital Agency Launchpad, no cost to it;
it does things like this, it increases your awareness
video-by-video on some ways that marketing agencies run,
give you an ability to start and scale a marketing agency,
no cost to it, and it just, you know, shows you
some things that'll help make you some revenue and get you
in that internet money game
All right, I'm gonna go ride my bike before it rains.
Hope you guys have a good one, and uh, yeah I'll see you
in the next video.
Do me a favor: Drop a comment below and let me know
what you guys want covered next.
Talk with you soon, bye.