One of the biggest hurdles to overcome in the world of
Youtube is getting noticed.
One of the best ways to do that is to climb to the top of the search
term rankings and this is a case study on how to do it.
We start this case study with a Youtube Channel, the
Video Gadgets Journal - a medium sized tech channel
that covers smartphones and tablets with reviews and
tutorials.
Now if this channel were to make general videos about,
say, the iPhone 7 or the Samsung Galaxy S7 it's going
to struggle because it's competing against heavy
weight tech channels that have millions of subscribers
and more access and better resources to cover these
products.
So what the video creator decided to do was focus on
a particular niche and create a video not just about
tech, not just about iPhones, not just about apps but
about one particular app that does something many
iPhone and iPad users want - direct screen recording.
The reason this particular topic was chosen is because
demand outstrips supply.
People want to know how to record their iPhones but there isn't enough
content on Youtube to support it.
A simple search on Youtube shows that thanks to
vidIQs Keyword search score.
To put this score into context our general advice is if
your channel is between 1 and 10 thousand subscribers you want to be looking for keywords
with a competition score under 10.
For channels between 10 -100,000 subscribers you have a bit more influence
so look for competition scores under 40.
If you have 100,000 subscribers you can consider yourself an important Youtube influencer and
you can create videos for others to follows.
If you have less than a thousand subscribers then you
need to really dig into a topic that you're passionate
about and find unranked keywords that you know are
getting some volume.
So back to our search topic.
We already know there is a need for videos on recording your iPhone
and vidIQ's keyword inspector also tells us it's an upward
trend too.
With all this in mind the Video Gadgets Journal channel went about researching the topic,
creating a good quality video and making sure it had
all the right keywords in all the right places.
Notice how the same words and phrases appear in the
title, video description and video tags.
All this helps to reinforce the topic of your video which helps
Youtube promote your video.
vidIQ can help you build these words and phrases through its suggested video
tags and once you've uploaded your video it can
also rate your search engine optimization.
As we see here this video hits an almost perfect score.
So, what happened after this video was uploaded at
the start of 2016?
Well it was an instant success, averaging 1,000 views a
day before climbing to around 2,000 views a day.
It's interesting to note the weekly peak in views
over the weekend and the figures have remained very
consistent meaning this is an evergreen video; one
that will always produce solids views rather than
declining.
The video now sits at the top of several Youtube search
pages that revolve around recording iPhone and iPads
and the video creator has tweaked the tags over time
to make sure it ranks very highly on its tightly focused
topic.
Now for a very long time this video was kind of one hit
wonder for the channel because the video creator didn't follow up this video with more similar
content but about a month ago the Video Gadgets Journal
decided to revisit the topic and create a whole series
of videos on that same topic of recording your iPhone
and iPad screens and can you guess what happened?
The channel doubled in size virtually over night.
And how do we know all this?
Because the person talking to you right now is the video creator
of the Video Gadgets Journal.
I'm a youtuber just like you and I use vidIQ everyday to
help create my videos and all the tools you saw in this
video are free.
If this sort of information fascinates and you want to get
ahead of the Youtube game then vidIQ is the place to
start.
We have amazing tools such as individual video scorecards, social media analytics and video
tools to help you copy cards and annotations, create
thumbnails and even post your Youtube videos directly
to Facebook.
It's free to join so head on over to the website to start
youtubing the smart way.