(upbeat music)
- Hi everyone, my name is Dylan.
And today I'd like to introduce you to the blend tool
in GoDaddy studio, showing you some of the creative image
editing opportunities that this tool opens up for you.
So let's take a look at how it works.
All right, now, first things first
what the blend tool does is this essentially
blend together two different layers
superimposing them to produce a different visual result
depending on the blend mode that you've selected.
Let me show you how that works.
So in this canvas, I have two layers comprised
of a photographic image of a galaxy
and this photographic image of a singer.
I just stack the image of the galaxy on top.
And then if I select edit, it calls up my editing toolbar
and in the far right hand side is where we have
hidden this secret weapon called the blend tool.
Now, above that
you'll see there are various modes that I can activate.
So it's set to normal as a default
but as I scroll through them
you'll see some very different results emerge depending
on how these layers interact with one another.
Now it's a little bit tricky
and complicated to explain exactly what each
of these different modes does or how to predict the outcome.
So what I suggest is cause you can see the changes
in real time, simply scroll through your options
and you'll probably know the right one when you see it.
So in this case, I think lighten works really well.
And then beyond this, I can of course start to
make any fine tune adjustments that I want to.
Now this opens the door to exploring the double exposure
photography aesthetic, which is a very popular design
trend that we've seen over the last couple of years.
And that really just involves a superimposing two
different images and then using the blend mode to
combine them.
And this can be put to good effect either in a literal
or perhaps more metaphorical, even poetic type of way
or perhaps you're interested in using this technique simply
to create really powerful striking imagery.
That's unique to you and your brand.
You might just want to add an element of flare,
to an existing stock image just to bring it to life,
in an unusual way or perhaps infusing an element of texture
into your imagery, bearing in mind that you can moderate
the blend effect.
If you just select opacity, when you are editing
the top layer, we'll see that we can dial back that effect
either making it very subtle or perhaps more dramatic.
And any of these ideas can be explored not only
with photographic images, but with video too.
So what's really fun to try out is using a photographic
image and then finding a textural video layer
and using blend mode to combine these in a really visually
interesting way.
Now the blend mode also has some really cool applications
using graphics combined with images.
So in this example
I found something in the space astrology pack and then,
selecting the correct blend mode.
you can see this is what the
what the pack looks like on its own.
But I think in overlay mode, it creates a
a really interesting graphic effect to this design.
You can also use graphics in a slightly more subtle way,
infusing an element of texture or even age to your image.
So here I'm working with a clean, crisp digital image.
And on top of that
I've just used this light leak overlay graphic.
And for this particular effect I've used
let's see this is screen mode.
And I think
that works well to create quite a realistic old
film photograph technique and taking this idea up a level
you of course can use multiple layers with blend mode.
So in this example, I've stacked
up a few different layers, all blended with each other.
I've got this film frame at the edge
just holding it together.
Then there's this textural element,
just creating a little bit
of an aged effect to an otherwise pristine image.
And finally, this light leak overlay just adds an element
of old school film photography to the final results.
A much simpler application
of the blend tool is colorizing images.
So in this example, I have my image at the bottom.
It was in fact originally a color image.
I just used a photo filter to make it black
and white for this particular effect.
And then I just added a shape on top of that,
you can see in my layer stack
it's just a shape on top of an image.
And then for this particular application
I think a multiplier works best, but again
it's always worth exploring some
of the different creative options that you have.
And then obviously you have the option
of making your color block, any color that you so desire.
And you can see how that looks in real time.
The evolution of an idea,
like this might be exploring the duotone effect.
And if you take a look at my layer stack, you'll see
that all I've done in this example is pretty much doubled up
on what I did in the previous example, there's a two images
and two different colored shapes on top of that.
And that sets me,
up to create some really interesting imagery again
exploring the different ranges available
with a blend mode in a similar vein.
I would definitely suggest exploring using a
gradient graphic on top of an image.
This can be useful for infusing just some subtle color
perhaps some subtle texture into a photographic image.
And then another really interesting application
of the blend tool is creating a sense
of physicality to a digital design.
So in this example, we have a
a digital poster from our template collection.
And on top of that
I've put on this glued poster mockup texture
and that starts to create a fairly convincing effect
of the physical texture to this design almost as
though the poster is glued up and stuck on a wall
and a very similar technique, a very common particularly
in the music industry is using this plastic wrap effect
on top of an existing design.
It starts to create the impression of a
a shrink wrapped album cover.
Right now let's end off with a quick look
at how the blend tool can be applied to text.
Like in this example, you see
I simply found a painted background graphic.
I've put it on top of bold black and white text
and then scrolling through my different blend modes.
I can begin to explore some interesting applications
for how the text, the colors and the
and the texture begin to merge.
My personal favorite application of the
the tool with text is using it in screen mode
creating this text cut artifact
which looks great with graphics, but as you can see
works equally well with images too creating the impression
of your text being most like cut
out windows into a design behind them.
There's a world
of creative possibilities within GoDaddy studio,
so why don't you try it out
for yourself right now by downloading the free app
all the links you need are in the description below.
Thank you so much for watching.
And please remember to subscribe.
If you wanna keep learning about GoDaddy studio
I'll see you next time.