you never let me do what i want to do you never let me just do me
poggers hi so this isn't a video about my thoughts on space jam or space jam new legacy
the newest film is okay i didn't love it didn't flat out hate it but something from this movie
stuck with me after doing some research it took me down this rabbit hole of the future of the
film industry as a whole and i really wanted to talk about it i wasn't going to make a video on
space jam and new legacy at all like i said i have no interesting or noteworthy takes on
it to discuss further than a statement but after seeing something in a different light and seeing
how this film handles said issue is very uh interesting weird for lack of better terms
so this video has nothing to do with my thoughts on the new space jam where my made up number or
star rating would be for it no easter egg video i mean it's the same look at these references
in the background concept that warner brothers loves to do lego batman movie ready player one
let me an iron giant live in harmony family okay sorry uh anyway let's just get into what i wanted
to talk about today thanks so much for clicking on this video i hope you enjoyed hit the like button
and i'll make space jam 3 starring me actually happen i will also keep this video as spoiler
free as possible what i'm talking about was shown off in the trailers and mainly happens within the
first act of the film with some small branching details mentioned from parts throughout it's only
fair that i give you that warning though space jam a new legacy is one of those self referential
let's poke fun at ourselves as a company to seem relatable films forget that this is like the
third time warner brothers uses every other film property they have to sell a product here we get
a chance to see into the corporate side of the company and how they come up with the film and
entertainment ideas for example in this film they use don cheadle and a server-verse to represent
an ai system that's job is to crunch numbers predict outcomes of box office and to present
bankable ideas to warner bros to pitch and to make now taking away the fiction aspect the film shows
that the ai system came up with a full spread a film and entertainment packages featuring lebron
james with a full visual presentation and pitch deck while the warner brothers executives sitting
around the table just go along with it as this is all new to them as well and they would only feel
how lebron feels about it they didn't hear any of this before it was pitched they didn't create it
so they have nothing to lose right and as soon as he turns it down the executives brush it off call
it stupid and trash the idea that the ai system had come up with for this work now obviously here
the film portrays the ai in a bad light it's shown to be the overall villain and you would
think that one of the lessons you could take away by the end of the movie is that i guess having an
ai come up with all the film ideas in hollywood takes the natural creative feeling behind art
away now clearly that wouldn't be the main lesson the film wants to leave you with but one that you
could easily take away with how they treat the ai for the rest of the movie but whatever no harm no
foul and i know it's a basketball film there was no pun intended there but it's just a movie warner
bros poking fun at themselves and that using an ai is something that clearly isn't something good for
the creative endeavors and then we move on for a company having a movie they made to make such a
stance on how they portray to their audience how bad and formulaic the ai could be there would be
no way that that same company would actually have and currently use a full-on hollywood industry ai
system to determine film profits which actors to hire and basically create concepts to pitch
oh would you look at that after watching the film i was curious to see if there could be such a real
algorithm that a company could own in modern day to dictate the directions of a hollywood studio
and the irony after all that heeheen and hahan about algorithm bad that the company actively
using ai in their studio for all the same reasons was warner bros now before we proceed i want to be
clear this isn't a hit piece on warner brothers or any other companies mentioned and yes warner
bros is not the only company to adopt an ai system but these programs have been around
for a while and have just started to wildly get integrated more and more over the past couple of
years warner bros for example had their deal with cinelytic just happened at the start of 2020. i
for someone who considers themselves very in the know for what's going on in the film industry was
ignorant to the fact about what this all really was i slightly remember hearing something about
this but as far as me fully knowing that this was an actual implemented system was not stored in
my brain i wasn't sure what to make of this i was fascinated with the concept and how it is actually
applied to the film industry should i be truly concerned about this or is it just a tool to help
the industry make better guided decisions i wanted to educate myself fully so let's take a look into
what the real life ai system is what it actually does and how it will impact and has already
impacted the industry and maybe you might just learn something as well these systems specifically
we will look at the main one that we're talking about today cinelytic who works with warner bros
sony stx and more are designed to analyze every bit of data about a film it's actors and the cost
versus income factor of the production now let's break down what this company is and what it claims
to do their exact description of their company is cinelytic is a cloud-based business intelligence
platform for the film industry our system provides leading industry data and analytic tools to help
film professionals better inform their creative development casting greenlit marketing and
distributing decisions across a film's value chain the tools they provide are the real interesting
part though they have trademark special tools that can curate the talent lists and comps in seconds
giving detailed statistics with another one running multiple scenarios dealing with the
creative budgetary financial marketing and release strategies and maybe the most interesting one of
all the talent scores how do i describe this you know how trading cards go up and down in value
some always stay high and grow higher and higher and some fluctuate depending on the popularity in
the moment it's that same concept but then applied to actors what's their value to the film how much
do they cost to acquire and will this investment in them pay off in the long run it in-depthly
turns an actor's filmography into a picked apart data mine script of what they bring to the table
all based on how profitable they could be towards a product should we hire chris pratt or tom cruise
for this role let's look at the overall box office income their newest project's income the cost to
hire them and the comparisons to other actors who may or may not be a better overall deal within
these parameters if we swapped out jennifer lawrence for florence pew and mother would it
have done better or worse based on the star power alone this would be possible to determine based on
the program by estimated percentages this also applies to writers directors producers it's not
just the actors looking at this example image of cinelytic you could see how a film is broken down
for a company to go through similar to analytics on a youtube channel mixed with something like
socialblade here you can see the talent broken down by cumulative median box office
the past five median box office cumulative median budget the past five median budget and the box
office talent score basically how much they make on an average film at the box office than the
same thing but for their most recent endeavors how much the average cost the studio has to pay
for a budget and the same thing for the past five films and yeah the talent score we can
see which companies distributed the films where in the world it performed the best and
one of the most important factors for the studios the predictive forecast with different percentages
based on every factor the directors and actors previous work can provide added with what
the box office and other viewing avenues provide this system can showcase almost to the dollar
what the safe bet is what the biggest risk could be and how high could the film soar the predictive
forecast is what can build the next big hit film when and where to hire which director and if they
should pair them with a certain actor where the marketing campaign would work the best how much
is this all going to cost and how much can we earn all can be pre-visualized in seconds because of
this service now studios have been doing this since the dawn of the industry not thanks to
an ai or program but by crunching the numbers and making actual decisions themselves and sometimes
that pays off and sometimes it doesn't with these ai systems it's still not the squeaky clean 100
perfect solution but it narrows down the margin of error for the first stages of a film's process
what makes the difference and makes it worth it to the companies even more is that usually this
process of what could take days or weeks to do the program does in literal seconds at the click of a
button all the value of an actor or the generated film package idea can be accessed and turned into
a meeting to discuss and if you account for all of the new found time because of this process
more films can be curated in general by all these studios involved but is this
where the future lies can these programs go beyond like that what we see in space jam a
new legacy can it curate the full idea beyond the statistics and basically run the show at a company
bypassing the final say from the executives one of bros uses synolytic up to their green light
process the system can conjure up what seems like the perfect compatible package but it will still
be up to the executives to make the decision to go forward with the project we still similarly
see that in space jam 2 but the only difference there is that if lebron had said yes to the ideas
the execs would have moved forward with it as well leaving the ai to have controlled the complete
process and not the executives in the real world the ai does not have the final say there is no
talking computer that presents a full pitch deck and presentation to the actors and executives so
it's not to the level being emphasized in the movie but that's not to say that it couldn't be
at that level eventually it's just not likely to happen anytime soon according to those in
the industry but i fear the problem we face here is the problem no film fan wants to hear but what
the studios overall love the most profits over performance sure no studio wants to have an actor
give them a bad performance and no actor wants to give a bad performance themselves but when you're
crafting these movies based on the algorithm's job to maximize potential profits by getting
popular actors and combining them with new or pre-established concepts do we sacrifice the other
actor who may be perfect for the role for the one that may not be right just because of the money
draw is that how we lose the art of it all are we missing out on award-winning performances because
the actors past few films didn't perform well and maybe not the best choice but based on the money
they previously brought in gets them that role instead are we all just trading cards to someone
now i'm just a dumb youtuber guy spewing a bunch of thoughts on stuff that i
possibly couldn't comprehend on a behind the scenes aspect i am not the studio i am not the
one seeing how the system curates the ideas and generates the actor choices or any of the above
obviously this is the future for these companies it for sure works for them but my fear is at what
cost eventually for every smash hit we could have from this what gets left on the table is this how
actors get phased out of the film industry because the computer knows down to the dollar their value
same goes for the directors the writers and producers i don't however see this as a massive
problem in the meantime i don't think it'll ruin the sanctity of film it's just a precursor to what
control will be left for the process of filmmaking down the road space jam a new legacy pokes fun
at this but it feels a bit weird thinking that some of the ideas in this film the actor choices
the process of having every property warner brothers has show up may have been the work
of a program saying to do it and a studio going forward with those suggestions so yeah let me
know your thoughts on all this down below how you feel about an ai algorithm literally made to craft
the perfect profitable film but also share with me your thoughts on space jam and new legacy i'd love
to hear them did you enjoy it did you not like it please let me know and as always i appreciate
your time here today and that you choose to hang out with me for just a few moments make sure to
hit that like button as it truly helps out the video and i am very thankful for it subscribe
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my life from the past and present i'll be back soon with another video but until then later
you