- Filming good YouTube videos isn't about having
a big production studio,
or even all the expensive equipment.
It's not about renting fancy luxury cars,
or even an expensive and luxurious mansion like this one,
with the pretty sexy backdrop.
But what it is about, is creating quality content
for other visionary entrepreneurs like you.
And providing value to your potential clients.
So in this video, I'm going to teach you
all about creating quality YouTube videos.
But if you wanna skip all the guess-work,
click the link below and get my free MasterClass
on how we create 60 days of social media
and video content in only eight hours.
(cheerful piano music)
So here's the thing,
when I first started making YouTube videos,
I used my iPhone, my husband stood behind
with a lamp, with no lampshade.
We were completely bootstrapping it.
And some of those videos, even the ones from 2016,
from years ago, that I haven't touched since then,
are still the ones that are getting
over 1,500 organic views per week.
Completely organically, because of
the quality of the content.
Over time we began to invest more into our equipment,
we got our first $500 camera,
got a lighting kit from Amazon.
And as we grew in our skills and abilities,
the channels grew as well.
And that's how we moved into creating
YouTube content for all of our clients now.
As we grew everything else around us,
we were able to invest more.
So that's exactly where I'm gonna start with you,
is how to create these quality videos.
So that you can get your channel
to grow even faster.
So the first step is to decide
what kind of videos do you want to create?
Do you want to create how to videos?
Motivational videos?
Typically the best way to start is
by using YouTube as the search engine it is.
Where people are asking questions,
and trying to find the solution to their problems.
So I first started by creating
how to and educational videos.
The thing is, you want to show off your personality,
share some stories, get people engaged and captivated
by showing off who you are,
and entertaining them throughout the way.
That's what's also gonna keep people watching your videos.
So that instead of just coming to find
the solution they looked for, and then clicking off,
they get to know who you are, and watch all the way through.
Because maybe you're making them laugh,
or engaging some sort of emotion.
So if you're making how to videos, where I'd start
is looking at all of the
frequently asked questions that you get.
What are people asking you,
that you can then make videos about?
Or what were the questions that you had,
when you first started in whatever
your journey, or your niche, or your business is.
Because typically your audience
is the before picture of you, you're the after picture.
You're able to take them on that journey,
show them the epiphany of "this is what I did to get here.".
And this video is going to show you exactly the way.
So to do that, I'm gonna teach you the format
for how you can bring people through that journey.
So right at the beginning of your videos,
you want to introduce yourself and your credibility.
So if you're a best selling author,
or an award winning whatever.
Introduce that, so that it shows
"this is why you wanna watch this video"
"this is why I have credibility
to teach you exactly what I'm about to go into.".
Next your gonna introduce the topic of your video.
What they're gonna learn, what they're gonna get
by staying through to the end.
That also hooks them, so that you can get them
to stay through to most of your video.
And at this point, this is where I also
want to drop a teaser for what they can get
as the next piece of value if they stay to the end.
So in every single video I have a call to action,
and it's some sort of freebie or lead magnet
that's going to get them onto my email list
so I can continue to nurture them,
and build that relationship with them.
So for example, at the beginning of this video
I talked to you about how to make quality YouTube videos,
and then said "if you want to skip all the guesswork,
I have a free MasterClass below that teaches you
how we create 60 days of social media and video
content in only eight hours.".
So that's providing you more content,
and allowing me to give you more value,
so that I can help you in other ways.
And if in the future were a good fit to work together,
or you join my Facebook group, or anything like that.
That's how we continue the relationship.
Then after that you're gonna go right into the content.
Into the meat and the potatoes of what they came here for.
And I break that down into step one, step two, step three.
So it's to the point, and very easy to follow.
Once you've completed that, recap everything.
So they've come here to find a solution,
and you've given it to them.
Recap in a very to the point way,
step one, step two, step three.
Now you're able to do this.
And then remind them about that call to action
of "and if you need more" or "this is the next step
to make sure that you're successful,
click the link below for that free thing.".
And then lastly, ask them to like, comment,
and subscribe to your channel.
Because for one, you want them to
get more value from you, with the other videos
that you're putting out.
But also this continues to show YouTube
that you have a successful channel.
And the more likes, comments, subscribes,
those signals, show YouTube that your channel has authority.
We also like to story board,
and map out what these videos are gonna look like.
So we know the flow of these videos,
are they gonna be stagnant?
Or am I gonna be on a tripod just talking to the camera?
Is there gonna be movement?
Am I at a white board?
Am I outside, like this?
We wanna plan that all out
so that we know kinda what the video looks like.
So that we're intentionally planning
how we're retaining the audience all the way through.
Keeping them engaged, entertained, and educated.
Kinda like, edu-tainment.
Now lastly, the most important,
but for some the hardest step,
is to actually hit record.
And for some that can be hard because
the idea of getting in front of a camera
can make them a little bit nervous.
How many people have said "I'm afraid of the camera."?
Well here's the thing is, you're not afraid
of the camera, 'cause its a piece of metal and plastic.
You may be afraid of judgment, or have that insecurity
of "am I gonna say the right thing?"
or "is this actually gonna land?",
"is this gonna be good enough?".
But here's the thing, there are people out there
who are waiting for you, looking for
the kind of value you provide,
with also the kind of integrity that you have.
So we wanna get over that insecurity real fast, okay?
'Cause we got a bigger impact to make.
So hit record, you have tons of time
to be able to plan this out.
And you can take as many cuts you want.
I am no one-hit-wonder, we have to take lots of cuts.
So film that video, use the format I just taught you.
And filming with that format in mind
is also gonna make your editing a lot easier.
And the impact you're trying to make,
a lot more efficient.
So that's how you can create amazing,
impactful YouTube videos that are going to accelerate
the success and the growth of your channel.
And again, remember, if you wanna shortcut
all of the guesswork, and if you wanna learn
how we create 60 days of social media and video content
in only eight hours, click the link below to get that.
Thanks so much for watching,
if you like this video, hit the thumbs up.
Comment below, and of course subscribe
for more weekly videos.
(cheerful music)