Hi, I'm Jasmine from Whole Whale. I'm the Digital Advertising Whaler and this is a
walkthrough of Sprout Social. So what is Sprout Social? Sprout Social is a social
media management tool that allows you to publish and schedule social posts
across channels, so that's Twitter, Facebook, LinkedIn, Instagram. You can also
create marketing campaigns, easily collaborate across teams if you need to
get approvals ,and track and analyze insights. So why do we love
Sprout Social? We like Sprout Social here at Whole Whale
because it has an intuitive and easy-to-use platform, it has great post
scheduling capabilities, making creating posts and scheduling them super simple,
has the ability to track multiple accounts for different clients -- as an
agency, we have a lot of them, so it makes it super easy to keep track of all of
our clients' social profiles -- and it has great useful in-depth analytics and
reporting capabilities. And now, here's how to schedule a post in Sprout Social.
Of course, the first thing you want to do is log in. When you log in you'll be
brought to the messages section in your default account. If you manage multiple
accounts, you'll want to always double check that you're in the right account.
Once you're in the right account, click on "publishing" -- the tab with the airplane
icon. You'll be brought to the calendar view of the current month, where you'll
see all the posts you have currently scheduled. If you need to go to a
different month, just press on the forward arrow pointing to the right.
Click on compose in the top right corner. Before you type your post, choose the
platforms you want to schedule your posts for. You can choose multiple
platforms at once, just be mindful of character limits on each platform. Once
you choose your desired platform, type your post. You can keep track of the
number of characters you have left for a post in the bottom right corner. After
you've written your post to perfection, choose how you want to schedule your
post. You can have it go live immediately, you can schedule it with
Sprout Queue, which is a quick and easy way to queue up multiple posts for your
profiles and have them published automatically throughout the day, you can
schedule them manually, or you can save it as a draft if you need to have the
post approved before it's scheduled. For the sake of this demo, we're scheduling
manually. Next, choose a date and time you can schedule your post. Press schedule,
and voila! Your post has been scheduled. If you realize you made a mistake, you
can always edit your post before it goes live. Happy scheduling! Now that you've
got your posts up, you'll want to see how well your profiles are doing. Here's how
you access reports in Sprout Social. To access your reports, click on the report
tab. You'll be brought to the reports dashboard, where you'll find all your
available reports. You can see how your pages are doing individually across
social, or you can compare them to each other
and competitor pages. You can also zoom in on specific metrics like engagement
or sent messages. Click on the report you want -- let's say
we want to see how our Twitter profile is doing -- toggle between the dates you
want to see. You can customize it, or see how your pages are doing on a monthly or
weekly basis. On your profile dashboard, you see an overview of your page's
performance in terms of impressions, total engagements, and link clicks. You
can also see how many followers you've gained daily via a cool chart or a more
detailed breakdown. It even provides a breakdown of how many posts you've
posted or DMs you've sent, number of mentions, and how many DMs you've received.
Most importantly, you can see how each post you posted has performed in terms
of reach, responses, clicks, and retweets. We'll click into that to see a bit more
in a second. Below that it gives you a breakdown of the number of organic
impressions and your profile behavior, taking a deeper look at the ratio of
types of posts and follower behavior. You can also see a breakdown of your
engagement metrics, looking at total engagements and engagements in relation
to your impressions. At the very bottom you'll see your audience demographics,
looking at age and gender, and your overall profile metrics. As promised,
let's take a look at how our posts did individually. Click on "view full sent
message report." Here you can look at how each individual
post made in that time frame performed. You can include DMs and profiles from
other platforms as well in this report. If you want to access other reports, you
can do so from the menu to the left of the screen. Take a look through their
reports and see how well your pages are doing. Well, that's been a walkthrough
of Sprout Social! Dive deeper with our Whole Whale courses at wholewhale.com/university
and use the code WWVIDEO to get 80% off of all of our courses. That's a lot!