So here are two frustrating things: the game Monopoly.. and creating great content! And just
like the game, in fact, creating great content requires a lot of time and money. So how can
we diversify ours when we don't have either of those? Let's roll the dice, take some chances,
and see how great content can help us pass "go" and build our content empire! Hey everyone!
It's Chiara here from SEMrush again and today we talk about content marketing, one of the big
topics of digital marketing. So, as we know, creating exceptional content is one of the big
keys of effective digital marketing. We're kind of playing "content monopoly" here: in the game,
in fact, the person who has the most and highest value properties wins, and in content marketing
it works exactly in the same way. The business with the biggest collection of great content,
wins! Unfortunately though, it can be really time consuming and expensive to create great content.
When we talk about content everyone immediately thinks we're talking about writing, but some
of us don't like writing! And they find it challenging and sometimes even boring...I said it!
Luckily, there are other ways to write content and it doesn't even have to cost much more than
just some time! One way to capture your thoughts is to use dictation softwares like Google Docs
Voice Typing, Dragon, or SpeechNotes. Simply organize your thoughts, turn on your tool of
choice, and start talking! Sure, you will need to backtrack and clean things up, maybe correct some
spelling and grammar, but it's still a huge time saver and a great workaround if you don't like
sitting and writing. You can also create video content with Zoom, Camtasia, StreamYard, or any
other video recording softwares. Did you know that zoom will allow you to record the meeting even if
you're the only one in that meeting? Simply turn on the camera and start talking or just record
audio and boom! You've created content that can be already shared. Once you have your audio or video
content, transcription services like rev.com can also help you easily turn your non-written content
into valuable indexable written content. Once you identify the ways you most effectively produce
content and which tools you use to do that, you can begin to spot ways to use your content at each
stage of the marketing and selling process: in different ways, on different channels.
For example, a video recorded on Zoom can be cleaned up and added to your YouTube channel with
a nice intro and close, or it can be transcribed and polished into a blog post, and that blog
post can have your shiny new YouTube video embedded in it, and chunks of the written post
can be pulled out and turned into social media posts. Finally, you can take the audio and use
it as the basis of a podcast episode. So much content, and not really a lot of effort for it!
I mean, of course you have to be very careful with duplicate penalties: you can't just take
your content and put it in 20 different places and expect results, and mostly expect Google to
be okay with that (Google is not okay with that!). But you can take one piece of content, put it in
different formats, and reach out to different people and get just more out of your work.
And, I mean, of course for any of this to be effective you have to have great content!
How to get great content? Here are three ways SEMrush can help you with that:
let's start with what to talk about. You can use SEMrush Topic Research to explore words
and phrases about your business. Let's say you sell snowboards and extreme winter sports gear.
Type in words like "snowboarding" and you can discover all kinds of topic ideas. The tool brings
back trending subtopics of the last 60 days, it can provide geospecific insight about events
going on or other ways to help think of great topics. You can then dig even deeper with the
"explorer" tab to break down Facebook engagement and other useful information to know what it is
actually of interest. Once you hone in on the topic, you need to make sure that you're taking
advantage of those high volume keywords and phrases that people are actually searching
for. Our keyword research tools, like Keyword Overview and Keyword Magic Tool have billions
of opportunities just a few clicks away! Find the high traffic keywords specific to your topic and
audience and make sure you actually use them: headlines, titles, descriptors, tags, it all
adds up! And if content really isn't your thing, don't worry! You're not alone! Maybe you just
don't have great content producers on your team, or maybe you just don't have enough people at all
on your team! We've got you covered for that as well: SEMrush Marketplace, in fact, is a great
option where you can leave content creation to the pros without investing a ton of money. Go to the
SEMrush Marketplace, tell us the topic and we'll take it from there. Our content creators know
your industry and can get your content machine up and running: being in the game is essential,
and Marketplace can get you there. Content can even be SEO optimized, getting you even closer
to the win. And if you need any more information I'll leave the usual links in the description. I
hope this video helps you create better content faster than ever, and use it in different ways
to produce content that makes you win the content monopoly game against your competitors!
Go straight to jail?! I just gave people tons of advice on how to create great content marketing
and I have to go to jail?! That's all the thanks I get? Well, people, I guess I'm gonna have a
lot of time to read your comments, so please if you have any thoughts on the topic leave them in
the comment section below so that at least I can spend some time with your wonderful company. Oh,
and if you want to learn some more about how to find the best keywords for your project even if
you don't have a lot of budget, or even if you are in a super-competitive environment,
I'll leave a couple of videos that I think will be super helpful for you!
And as usual, if you liked what you saw please subscribe to this channel, hit the like button,
and activate the notification bell, so that you'll always be the first to know when we're
publishing something new. Thanks again for listening. I'll see you in the next one. Ciao!