(Shopify Case Study) Million-dollar
Case study in this video. I'm gonna show you five
stores that are making more than a million dollars
Every single year on Shopify so you can model them see their products see their ads and their whole strategy
So you can make a million dollars every single year. Let's find out
Hey, what is up in this video?
I'm gonna show you five stores that are absolutely
Crushing it on
Shopify right now making more than a hundred thousand dollars every single month
million dollars a year so you can see the whole strategy we're gonna go into their products analyze their store analyze their strategy their ads,
Literally everything that they're doing to get those amounts of numbers so you can do it too before we go on
I do want to invite you to my free step by step training on how to get to ten thousand dollars every single month on
Shopify right now check the first link in the description
It's always a live training but in two thousand people solid training and absolutely loved it
So if you haven't clicked on it, I don't know what's wrong with you
But go ahead and click that first link in the description also in every video
I give out a free one-on-one consulting call with me directly to review your store review our ads
Anything they want me to do all you have to do for that is comment secrets
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All right. So the first store we're gonna look at is the distinguished nerd calm as you can see. It's really a simple
store built on
Brooklyn theme so it's a free theme it doesn't even need a full on paid theme
Then you see the half collections here. Dragon's beard steampunk. It's kind of like a very nerdy geeky store, right?
It says it on the title their best selling product as you can see in this one is this flight?
Foot hanger the foot hanger that will make your next flight comfortable
You can see it has a 1.7 million views in about four months with a pretty tough
Engagement here and we're gonna go to sales source to see how much they actually make domain was created four years ago
So rome wasn't built in a day right some stores take much longer than others
some store makes a hundred thousand in a month in eight months this store took four years and as you can see they make a
Hundred thousand to two hundred thousand dollars every single month building up to more than a million dollars every single year
We're gonna go to the actual Facebook ads to see what they do with their ads and their exact ad
testing and how they test products but you can go to sales source and check the actual website and if you don't know how to
Do this just go to the website and click analyze store here on sale source
You can see the best selling products
They also have this one the comfy. Hangar hand thrown
Flying glider plane and all of these products that you can essentially sell yourself and check the analytics as well
so we're gonna go to the ad library and you can check by typing in the name of the product page into
Facebook.com slash at slash library because you don't have the influent ads tab anymore on Facebook, unfortunately
But now you have it on the ads library right here. You can just put in the page
It'll pull up all of their ads and you can sort by what country they're running in so we can see all the ads
Right here. We can see the nausea bracelet. We can see that they have multiple different thumbnails for the same product
I've been talking about this a lot that you don't only test videos test pictures test products
But you also test different things inside of those creatives. So you test different thumbnails
Maybe the first three seconds of the video you can see they're testing a lot of products. All of these ads were launched today
So 13 on May 13 of May, so we're launching multiple multiple ads every single day
You can see this ice cream pan is also selling pretty well. I'm gonna go to their page and see the stats on that
So it's pretty solid on here
it's very
Expensive for what? They're offering
It for and then we're gonna keep going through the ads you can see is the first is the same ad
Just with a different they're not really changing anything
They're creating the same ad what I'm thinking is that they're creating two ads
One for PPE and one for traditional ad sets and here you can see that they have different look at this
Thumbnail and then look at the other thumbnail. For example, these two thumbnails for the same product
So they're testing not only video not only picture
They're also testing different scroll Stoppers as well with the same ad copy
Same headlines same everything so you can see they're really testing a lot in here since January. They've been running this product
So they absolutely tested the heck out of it for four months. You can see this ad where can I find it right here?
It's been running for about four months at this point with almost two million views
That means they started it in January as we see here and now they're running it like crazy and just with different
Again, different thumbnails different start to the video different everything and they're just testing the heck out of this product
So those are the main two products that they're running right now
You can go ahead and spy on their store a lot more, but you can see that a test
It takes a lot to test different products, right? It's not just oh you test a product for five ten dollars
Oh, it doesn't work. Okay, I give up on that or I give up on the store or I give up on drop shipping
It's not as easy as everybody's putting it out there
You do have to test a lot and really find what works for you. You can go ahead and spy on the store
It's a really profitable store making almost two hundred thousand dollars every single month totaling up to more than two million dollars
Every single year, all right
The second store we're gonna look at is called world gift deals
Calm and even though it's built on Shopify. If you want to check in a store is actually built on Shopify or not
You can use this application called what runs and it will tell you the CMS customer management system whether it's on Shopify WooCommerce weeks
Whatever it is built
it'll tell you and then you can see that the page is actually a
Landing page at one product page with all the features and then at the end they're kind of separating them into different
Quantities, they're not using a traditional Shopify store with quantity breaks
They're actually just breaking it down into one page
Which I thought was pretty
Insightful and you can click buy now and it just sends you to the end like all the checkout
Everything is just a one page click, which I thought was pretty awesome
then you can go to analyze store page right here and we can see that they're making when a million dollars every
single year, right
so let's let it load and we're gonna see that they're making about
60,000 all the way to one hundred and twelve thousand per month and they started five
Months ago five months ago. They started this store right the other store. They started years ago this store five months ago
They are making more than a hundred thousand dollars every single month. It's absolutely ridiculous, right?
You can see on salesforce there recently uploaded products. So every single day they're testing receipt two days ago. They tested four products today
They tested three products every single day. They're testing testing testing adding adding padding
So we're gonna go to the add library again
You can click just the name of the page and type in the page and you can see that a may they've only launched one
Ad with just for this panoramic P camera, which I personally know. It's a really good bestseller
And for this store in particular, it's making them a lot of money
Then you can see that they're testing more and more of this since April
They're testing different and this also right here is a retargeting ads
So if you're having trouble trouble retargeting this is why the ad cyber is so good
You can tell oh, that's where retargeting ad. Okay, let me copy it
Let me publish it to my store and test that as well. There's also a retargeting ad oh
No, this is actually a thank you for your order
Okay. So this is a retargeting ad to people that have already bought from them to sell them a different product
That's what's cool about that
So you can also
Retarget people that already bought as an upsell to sell them something else and they also tests that in March a lot of products here
And you can see that they've scaled to a hundred thousand dollars per month with just a couple ads and it's not
It's not necessary to keep launching ads and keep launching ads to keep launching products every single time
all you have to do is just find a solid winner and you can replicate that and the other thing that I'm thinking is that
They have a general store
And then what they did was for example, they have this general store right here. And then what they did was okay
they found a winning product, which was the
360 bulb light and what they did was create a one product store for it on a one product landing page
This is probably built on simplify simplified pages they built it and they're just absolutely killing it with it
That's a good strategy
You can follow is do a general store doing each store and when one products starts selling just create a landing page or one product
Store for it and then start promoting it on its own. Alright the third store. We're gonna look at it's called smart
Keep calm and this store actually blew my mind because of how bad quality it is, right?
So we're gonna see that the store is just very simple. It's built on a turbo theme, which is a paid theme
It's cost like 400 bucks. It's a lot but the store is very very simple
Like you can see like some products don't even show up and some products. They're just randomly put into different collections
It's just all over the place like it's really not a great store
But when you go on sale source
You can tell that it has eighty-five thousand to one hundred and seventy thousand dollars every single month in just two years
So imagine you start one of these stores you find a waiting product and in just two years you can scale 12 million dollars
Every single year we're going to look at their bestseller, which if you go to their ads on ads library
We can clearly tell what the bestseller is. Look at these three ads these three ads these three ads again again again
It's clearly this emergency kit for cars
We can go to the actual page and they've actually put a lot of effort into this only product page
So the store in general the home page the build out of the products the build up of the collections
Doesn't really look that good at all. What really looks good is a product page and they've put a lot of effort into making people
Understand exactly what they're selling. The reviews are solid. There's a lot of images on there
so if you're thinking oh
Let me start Shopify drop shipping or I'm starting and I don't know what to focus on either product page home page
What do I focus on product page? It's really it's a key, right?
And this store is an example of that their home page sucks their store sucks. It's all over the place yet
They're absolutely just crushing it with this really good product page. They don't have anything spammy. No fake countdown timers nothing
It's just a clear product. It's clear what it does and their ad is really really solid
You can see that it just says this three and one fully loaded emergency kit cap can help you in most row an emergency
So it's a clear problem solver for people that have cars that may get caught in emergencies
They have something that can help them get out of those
Emergencies and you can see the video right here and they're testing pretty much the same video like all these ads
Are pretty much the same like they're just slight variations in the video
You can see like some angles are different
but it's literally the same ad it's pretty much the same ad we can see that the
Let's see if the video is actually different in some cases
It's actually the same video honestly like it
This is this is pretty cool that the video is just the same
Everything pretty much is the same in every single of one of these ads and that's a lot of the only product that they're selling
Like once you find one winning product
You can scale to more than a hundred thousand dollars a month and people don't understand that
That's what makes me crazy
Like some arm from our products have made two hundred three hundred four hundred thousand dollars
from just one product and people don't understand, you know the test like five or six products and they quit they're like, uh,
Whatever this doesn't work. All you need is one product and it changed everything before we go on
I do want to congratulate Steve Zipkin
Steve Zipkin for being the winner of the consulting call from the past video if you want to win a call
Comments secrets down below subscribe and hit that notification bell
All right going from low quality a lot of money general Shopify stores to an actual high
Quality brand on Shopify that also makes what a million dollars a year. So carbon cocoa is a solid brand of teeth whitening
supplies or teeth whitening accessories
You can see that they've been
Featured in a lot of big big high-end magazines and you can see that their page looks very very solid
They sell this ultimate of carbon kit for $50 to thousand reviews. So it's a very solid brand with even video testimonials
They've just created this amazing brand out of it and we can see on sale source
They make more than a hundred thousand dollars every single month. Probably around two hundred
Thousand based on the traffic and we can see their traffic right here with similarweb
They get about ninety two thousand people every single month
Mostly through facebook ads and this is the beautiful thing about it
So you can see that they have multiple
Combo kits that they really put a lot of effort
Into how their website looks into the brand feel of it and you can see the website just looks absolutely stunning
Multiple models multiple influencers and just a lot of effort into the brand building. Let's go to the actual page the page looks stunning
There's no fake countdown timers. It's all fake anything
Graphics are amazing. They've really put you know, they even have like customer support right on the site
Do you have any questions for us today? They've really put a lot of effort into it
so if you want to build a long-term brand that
Sustainably makes you 200,000 even 500,000 even a million dollars every single month
You do have to put effort into how it looks into the brand feel of everything
But in order to find that brand in order to build that brand you need a winning product
So what they essentially did was they found out that this activated charcoal toothpaste did really well
They probably tested it in a general store and then they were like, okay, let's build a brand alphabet
Let's build a legitimate thing with video testimonials. They paid thousands of dollars to influencers
Just everything looks absolutely clean and just beautiful right? It's made in Australia even
And it's just it's it's an amazing website real reviews. They're all real and it's it's really really really good
So we're gonna go to the ad library and choose carbon cocoa
So what I did was find the Facebook page right here and then we type in we take the name and go to the add
library right here
So if we check out the adds library right here, we can see carbon cocoa was created around four years ago
And they have multiple people working all around the world for them, Australia and New Zealand Philippines
United States and so on and we can see the videos right here. They're using multiple thumbnails multiple people and multiple
Videos different videos, they actually changing of the first four seconds of every video
So it's a brand that's putting a lot of effort in a lot of money into their marketing
We can go ahead and check out more of their ads
Again, same ad copy this ad copy seems that it's like really the best one here. They're testing two different ad copies
So carbon cocoa all natural white all natural teeth whitener and then whiter teeth in five minutes
You can see the different changes in ad copy different changes in angles that they're testing
That's a lot of different changes in video as well here. This looks like a retargeting ad and
then a really cool graphic so you can see that they pretty much spend a lot of money on these videos more influence or
More influence or marketing different thumbnails. They've really put a lot of effort into their ads and they're launching at
Consistently every single day about three to four ads every single day. Just launching launching ads see here
they launched a
Long-form horizontal ad a long-form vertical ad sorry and then just keep launching and launching and launching as you can see here
So in order to build a long-term
Sustainable brand you do have to put a lot of effort into the store
You do have to put a lot of effort into how your brand looks influencers. Just making sure that your ads are clean and high-quality
But it's not
Necessary to get to the million dollar a year level it's more sustainable
It's more about building a legitimate company with a legitimate team and being proud of the company that you built and also more long-term
Sustainable money as you can see with carbon cocoa. There's absolutely crushing it
alright
The last door we're going to look at is called
amazingly cat calm and why I want to talk on this store again is because they've
taken care of a niche and a very passionate Anish and just absolutely
Exploited it and you made millions of dollars from it. So here you can see the store
It's a pretty well-built store and it's built on Shopify
We use what runs you can see Shopify and then the traffic has pretty really really high traffic nine hundred and seventy seven
Thousand visits every single month and obviously almost all through Facebook
We can see in sales source that they're making a hundred nine thousand all the way to two hundred and eighteen thousand dollars
every single month selling products for cat owners
Right, if you think your niche is hard if you think your niche sucks
they've taken advantage of a niche that is either big but you might not think oh
I can't make millions of dollars selling cat products
Well, they're there proof of that right here. So you can see that the store looks pretty good
They have this full selection sale reviews right here. So they've really built a quality store. They have a
Telephone number on the top and the product pages look really solid right here
So they also have these countdown timers which for them they're working pretty well
I'm assuming so and you can see that every single page has a video
So every single page has a video explaining
The product every single page has a video like a jiff either
Pictures or very well explaining the product so you can see they're also using frequently bought together and a lot of the items right here
Really good reviews as well
These are from Luke's if you want the Luke's app go to the description
Down below and we can see that the store in general looks very solid
So let's look at their ads on the facebook ads library. So I've already pulled up the ad right here. The page is huge as
367,000 lights and then the page name has not changed since 2016
So they started this page with the goal of making a cat store, right?
They started the page and the store with amazingly tad calm and they were like, alright, let's sell cat products
Let's see if this happens. Let's see if we win and now they're making two hundred
Thousand dollars every single month. It's absolutely insane. They have three people in Estonia
So if you're from Europe if you're from like a random country Oh a random country. I'm in Belarus right now
so if you're like a random country and not from the US and you might think oh
My ads aren't gonna work because I'm from Macedonia or whatever
No, these people are from Estonia and they're absolutely killing it so we can see here. They're testing multiple products here
This product is a really cool one right here. They're testing multiple products with all of them are with video video video
This is actually the bet their best seller. We looked at it in the last video and we can see here
They're testing and testing and testing making their own videos as well. So these videos look really homemade
Like they look like they themselves shot the videos or somebody that they paid shot the video, so it's not just some random
video that they took off a YouTube or just
Stole it from somebody and they're launching multiple ads every single day
We can see I've already scrolled to like 24 ads and this is 11th of May like two days ago
so they're launching launching launching launching multiple products multiple products different products all over and they even have this
Retargeting ad right here. So it says hey we noticed you browse our stuff but decided not to get anything beautiful
Retargeting act right here if you're wondering
How do I route retargeting ad boom absolutely, beautiful image and then it goes down to the cat harness right here
Just absolutely amazing. This this is why studying ads of these stores?
I make more than hundred thousand dollars a month is just
Beautiful cuz you get to know strategies that really work ad copies that work images that work and everything
My lesson from this store is that you can take any niche and if you put enough passion and of work
Behind it and really testing products and analyzing your audience. You can absolutely crush it
It doesn't matter the niche. You can still get to a million dollars every single year
That's it for this video
if you want to learn how to make
Ten thousand dollars every single month on Shopify my free training is down in the first link in the description if you haven't watched it
I really don't know what's wrong with you. Go ahead and watch it. It's for free. Come on
It's it's epic and if you want to learn the top three products that you need to sell right now
To make a hundred thousand dollars in 2019 check out the video right here. There's gonna be a square. There's gonna be a square
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I'll see you in the next one