hey guys julian goldie here and welcome to today's video in this video we're going to cover the topic
of seo content writing so basically we're going to take a good look at the basics of how to write
content for your money making website now when it comes to seo content is actually one of the most
important things to focus on i mean a lot of the time when your website ranks on google the
thing that's ranking is the actual content so basically without content it can be very hard
to achieve good rankings on google plus backlinks also a really important part of ranking on google
and if you want people to link to your site you generally need to give them a reason to
and how do you do that well that's with content right of course if you're new to seo you might
not really understand how you should approach content creation i mean what should you write
about how long should your content be and how do you even approach content creation if you're a
terrible writer this video will cover how you can tackle all of these issues as well as tactics that
will help you optimize your approach to content creation for example in section 2 we're going to
cover a few cool tricks that will help you create a ton of content in record time anyhow make sure
you watch until the end so you can learn all of this cool information and by the time you finish
this video you should be able to tackle all of the issues people face when it comes to creating
content for seo so let's get started section number one what should you write about right so
if you're new to seo the first thing you might be wondering is what should you actually write about
okay this is a common issue that a lot of people run into so if you're in this position don't worry
there's actually a very systematic way you can approach this in most cases the way that you can
tackle this is by identifying keywords that will be a good fit for your site once you've identified
these keywords you can then go about creating seo content based on these keywords okay so
that's fair enough but now you might be wondering how can you spot worthwhile keywords well there
are several tricks you can use here perhaps the easiest approach here is just to use the auto
suggest feature on google so if you're in the dog training niche for example you might want to type
in something like dog training techniques and if i do that i'm then presented with a list of
suggestions each of these suggestions would be a great topic when it comes to content creation
by the way if i want to be really thorough i could discover more topics by repeating this process
using one of the suggestions listed here for example if i take the dog training tips for
aggression suggestion i'm given another suggestion based on food aggression if i repeat this process
for all of the suggestions it wouldn't be too hard to end up with a large list of great content ideas
another way i can come up with content ideas is by using the google keyword tool so this is basically
a tool that helps google adwords advertisers come up with keywords for their campaigns and if you
want to check it out there's a link to it in the description this tool isn't really designed for
seo but oddly enough it works really well as an seo research tool plus it's free and that's
a nice bonus right if you want to find good content ideas using this tool you just need
to give the tool a keyword that's based on your niche so let's just take the earlier example of
dog training techniques if i put this keyword into the tool i'm then presenting with a bunch
of keywords related to this keyword there's a lot of mention of keywords here right as you can see
most of these suggestions are really good candidates when it comes to content ideas
again if i wanted to come up with even more ideas here i can just repeat this process
using one of the suggestions now if i take the puppy training techniques keyword suggestion
here's some of the other new suggestions based on that keyword so as you can see if you repeat this
process it's really easy to come up with tons of good content ideas in a matter of minutes plus one
of the really good things about the google keyword planner is that it will provide you with data on
estimated monthly search volume and this is really nice because you can use this data to figure out
which keywords and content topics will potentially bring you the most traffic the google keyword
planner also lets you sort keywords by groups this is extremely helpful if you're looking for content
ideas that are based around a specific topic on top of the methods we've already covered you
can also find content ideas using google trends this is a great tool that helps you figure out
new searches that are getting a lot of traction on google for example here's what comes up when
i type in dog training this approach works really well because it can help you uncover content ideas
that are relatively new and this is good because you might be able to discover topics that your
competitors haven't found therefore if you can cover these topics you might be able to get a
nice boost in traffic before your competitors and i should mention that this approach can be a bit
hit and miss here depending on the industry you're in but it's always worth messing around with this
technique to see what you find another way you can come up with content ideas is by using a premium
seo tool like ahrefs ahrefs is one of those all-in-one tools that basically helps you with
a ton of different tasks related to seo and if you want to check out this tool there's a link to it
in the description now we won't go into everything it does here because that would take forever
and it will be a video in its own right or maybe even a few videos but the main thing you just need
to know is that ahrefs has a very powerful keyword research feature and it's really useful if you
want to come up with content ideas for example if you type a keyword into ahrefs it will provide you
with search volume and you can actually see how the search volume varies from country to country
it will also provide you with the keyword ideas based on the keyword you originally typed in
and these suggestions are separated into different categories which can make it easier for you to
identify which keywords will be a perfect fit for your content creation for example in most cases
the keywords in the question section are almost always good content ideas and ahrefs will also
provide you with a keyword difficulty scoring now this video is really only about content creation
so we're not going to go into this too much here just know that the higher the score the more
difficult it's going to be to rank your content on the first page of google for a given keyword
so if you're trying to get some easy rankings you might want to focus on keywords that have
a very low difficulty score to begin with once your website has a good number of backlinks
and has built up some authority you shouldn't be too scared of going after the keywords with
the highest difficulty score and if you'd like to learn more about how you can improve the authority
of a site check out this video how to build the main authority of mine where i cover the topic
in way more depth by the way once you've got your keyword ideas add them to google sheets
because if you do this you'll basically have a central database of content ideas
and it'll be easier for you to track your progress on certain topics anyhow if you're enjoying this
video please take a moment to like and subscribe i'm really trying to reach more people so if you
like my videos it's going to help me get in front of more people which is key because in the youtube
seo space my numbers aren't huge and i'm sure you'd agree that this is just not right plus if
you become a subscriber you'll be able to get more of my seo content which is definitely a priority
if you're trying to take your seo game to the next level it's also a priority if you don't want
to hurt my feelings section number two creating a content schedule and organizing your writing
so once you've identified some good content ideas you then want to organize your approach
and this basically means that you need to create a content calendar so you can systematically
work through your content list now if you want to do a good job here you don't really have to over
complicate things you basically just want to be honest with yourself in terms of how much content
you can actually produce within a given week now this is kind of hard to figure out right off the
bat so you might really only be able to provide a realistic answer here after you've written a
couple of pieces of content of course if you're new to content creation you might find that your
initial pieces of content you know for example blogs and articles take a lot of time to write
and this might leave you feeling a little bit down i mean if it takes you several hours to write
something you might not be able to write a lot in the space of a week given your current schedule
you might then feel as though you'll never be able to produce enough content to get good results for
seo and this is actually very common and perfectly understandable however bear in mind that over time
you'll probably become more efficient at writing to be able to produce more content in the given
time frame plus there are also some tricks you can use to improve your productivity as a writer
which is actually something we're going to cover later on so if your content output schedule is
looking a little slow don't worry too much for now because things will improve later i promise you
anyway once you have a decent sense of how long it's going to take to write a piece of content
you then need to create a content schedule based on your ability to produce and write
articles blogs etc etc in most cases you can do this by attaching deadlines next to content ideas
listed in your spreadsheet on the other hand if someone bought you an awesome flip chart calendar
at christmas you can just write out your topics and deadlines there too if you don't have one of
these and you'd like one let me know and i'll make one that has pictures of me on the front of it
hopefully if you see my face on a calendar it might motivate you to hear your content deadlines
so section number three is writing content yourself so let's just talk a little bit
about writing your content if you don't have much experience with writing you might be a
little bit intimidated here especially after you've racked up hundreds of keyword ideas
i get it i sometimes feel the same way too but luckily there are a few ways you can make your
content creation a lot easier and one thing you might want to consider doing is using outlines
when creating an outline you just want to write out the headlines for a given post and you then
want to create some bullet points under each of these headlines and these bullet points should
cover some of the main things you need to cover in terms of each heading section now you should
also consider using a tool like grammarly it's not a perfect tool but it can be really helpful if you
want to make sure your writing doesn't have any glaring issues keep in mind there's a free version
in the paid version of this tool for most people the free version is generally good enough if you
just want to make sure your writing is free from errors and yeah if you want to check out the store
there's a link to it in the description as always another thing you might want to try is using seo
optimization tools like phrase phrase is just one example of an seo tool that's designed to optimize
your content and its on-page seo with tools like phrase you can typically mention the keyword you
want a certain piece of content to rank for and then phrase will give you keyword suggestions
as well as keyword quotas if you act on these suggestions and quotas you will be able to improve
your odds of ranking for a certain keyword and this is really helpful if you want to make sure
that your content is thorough and basically just good enough to secure a decent ranking
of course that's a really brief rundown of how this tool works but if you'd like more info
you can check out this video of mine where i've covered the tool in a lot more detail it's called
how i ranked number one with phrase io fast also i just want to say that while we primarily
focus on helping clients build backlinks we also help clients with content creation too after a
lot of the time we can only build backlinks once our clients have some good content and so this is
something we often help them with or at the very least advise them on so if you'd like some advice
on how you can create some great content for your site you might want to consider booking in a free
consultation call with us at juliangoldi.com we can help you develop content ideas and we can
even help you figure out how you're going to build back into this content too section number four is
about hiring writers so if you really don't like the idea of writing your own content or you just
simply don't have the time there's also the option of hiring writers and the amount you pay writers
really depends on what the content is about and how much content you're looking to create
because of this i can't really provide you with an estimate here as it all depends on what you're
trying to do if you want to find a writer for your content you can do so by using a freelance
platform like artwork.com you might also want to go to the pro blog or website as there's a
section on there that helps you post jobs for freelance writers ps there's a link to this site
in the description if you want to check out and by the way if you know of any other places to find
great writers let me know in the comment section because i'd love to learn about this anyway no
matter where you go to hire your writers you need to make sure you write a clear job description
if you do this it'll be easier for you to attract the right kinds of writers and this can reduce
the number of issues you might experience when you finally start working with someone
it's worth mentioning that if you're trying to put a lot of content in a short amount of time
you might also want to hire writers whilst also writing some of the content yourself if you do
things this way you can quickly produce a crazy amount of content and this could then help you hit
your seo goals a lot quicker okay so that's pretty much the end of this video you should now have a
much better understanding of how you can approach content creation for seo creating content for seo
is a skill that takes some time to figure out so don't worry if you can't figure this out all right
away and if you're feeling overwhelmed you might just want to focus on creating one or two pieces
of content to begin with start slow and build your way up once you've done that you'll then have a
better sense of the whole process and you can then think about creating a detailed content calendar
that will take your website to whole new heights anyhow i also just want to say please remember
to like and subscribe if you like our videos it's gonna help me get in front of more people
and if you become a subscriber it'll be easier for you to find future content i mean this is actually
kind of important because this video really only covered content writing but you also need to know
how to build backlinks and all the seo stuff that comes around that and if you're not a subscriber
you might not discover my future videos where i cover these topics in depth which would be a bad
thing because if you're really trying to overtake your competitors and become a top-tier seo expert
then you should watch my videos right that's the only goal anyway thanks for watching and take