- A Unicorn in the tech world or in the business world means
a company with a value of over a billion dollars.
Now, I don't know what's your goal.
Maybe your goal is to build a billion-dollar company.
Maybe it is just to build
a six-figure business, a seven-figure business,
an eight-figure business.
Whatever your goal is, it doesn't matter if you
want to build a uniorn, or not want to build a unicorn.
There are certain steps.
There are certain key elements that you must understand
and master if you want to build a successful business.
Now, today I'm going to share with you the five key factors
I believe, the five key elements that you must master,
the key word is mastery, we must master, in order to build
a scalable business.
Number one, it is your mindset, a proper mindset.
Now when I say mindset, exactly what do I mean by that?
I am talking about your beliefs, your attitudes, your ideas,
your insights, your belief about business, your belief about
entrepreneurship, your belief about employees,
about team-building.
Your belief: having the proper mindset, the entrepreneurial
mindset, is the foundation if you want to build a successful
business.
You see, most people, they want to build a successful
business, but with an employee mindset.
That does not work.
You have to have the proper entrepreneurial mindset.
Number two, you need management.
Companies only go out of business because of mismanagement.
Period.
Because, entrepreneurs, the C.E.O., they mismanage
the revenue, they mismanage the cash flow, they mismanage
their marketing, they mismanage their employees.
Management.
Now it is not something that is easily taught.
Management has to be learned.
Also, leadership has to be earned.
So, management is very very key.
How will you manage your team?
How will you manage yourself? Self management.
Key number three is marketing.
You see, most entrepreneurs, they start a business.
They want to build a billion-dollar company, but yet they
don't understand that business, it's about innovation,
and it's about marketing.
Nothing happens until you get a customer.
Nothing happens until you make that sale.
And the purpose of marketing is very simple.
It is to attract and keep a customer.
That's it.
How do you attract and keep a customer? That's marketing.
There are hundreds of ways you can do marketing.
In a lot of my videos, I have covered some of those aspects.
If you have not watched those videos, you can watch it
on my YouTube channel.
Number four, and that is having a mentor.
A mentor.
Standing on the shoulders of giants.
Learning from someone who has been there and done that.
It is extremely critical.
Why reinvent the wheel?
Why not borrow someone else's wagon instead?
Whatever you want to do, someone else has already done it.
You don't have to start at the very bottom.
You can start at where your mentor has gone, and start
right at that level and then go from there.
Isn't that a much smarter way to learn, instead of going
through the school of hard knocks?
Last, and that is, mastermind.
A collective intelligence.
Hang around with people that are smarter than you.
If you go into a room and you are the smartest person
in that room, you've got a problem.
You want to be the poorest person in the circle
that you hang out with.
That's the only way you'll grow.
You want a group, you want to hang out with people
who will pull you up and not drag you down.
Maybe they are your family and friends.
But if they drag you down, you don't want to spend
time with them.
You cannot afford to spend time with them.
So those are the five m's.
The five m's: Mindset, Management, Marketing,
Mentor, and Mastermind.
Those are the five things that you must master
if you want to build a scalable business.
My goal is to build a billion=dollar company.
A unicorn company.
Whatever your goal is, if you want to learn some of the
things that I do, if you want to know how I do these
five things, click the link below, and join me on
Dan on Demand, my global community, where it's all about
mastering and giving you the skills and the tools and the
mindset you need to master these five areas of business.
(light techno music)