[APPLAUSE] >> We're back with Seth Rogen,
and I wanna help you raise some money for Hilarity for Charity.
We're gonna play a game called Pitch Please.
[MUSIC]
>> [APPLAUSE] >> Pitch Please!
>> Tell everybody it's Hilarity for Charity.
>> It is.
>> And it's for Alzheimer's.
>> It is. Yes.
When my wife's mother was in her early 50s,
she was diagnosed with early-onset Alzheimer's and me and my wife were both
in our mid 20s and found that there was very little happening in that space.
No one our age was talking about it.
There was a real stigma associated with it.
Very few people who had it were talking about it and so
we created an organization whose whole goal was to raise awareness, mostly among
young people about Alzheimer's in general and to try to find a cure.
And the other thing that happened is I realized the only reason the situation was
remotely manageable is because I could pay for a huge amount of in-home care for
my mother-in-law along with my brother-in-law and my father-in-law.
But the other thing we've done recently
is establishing grant program for people who can't afford in-home care,
we provide it for you so you can apply to one of our grants.
>> [APPLAUSE] >> So if you're watching this,
literally right now, and you wish you could have more in-home care than
you afford, you can apply for one of our grants at hilarityforcharity.org.
Please apply, we have hours to give away.
>> Seth, that's amazing, that's amazing.
>> [APPLAUSE] >> That's great.
And you can go to our website, if you didn't catch that,
where you can find more information about that so you can get help, that's amazing.
All right, stand behind here.
>> Yes. >> This is an improv game.
>> Okay. >> And you're trying to sell a product.
>> All right.
>> You don't know what it is.
>> Okay. >> You're going to sell it and
we're going to see what it is.
>> All right.
First of all, how would you use it?
>> I'd use it every day.
[LAUGH] >> Yep.
>> I think like all good products.
>> Where would you put it mainly?
>> I'd keep it in my living room, because I want it handy.
>> Right.
>> I might use it a few times a day, so I want it close by.
[LAUGH] >> Yup!
And when you say you'd use it several times a day-
>> Yes, I mean I'd
get my money's worth out of it.
>> Yeah! >> [LAUGH]
>> Yeah.
>> You know there's- >> What is your favorite
thing to do with it?
>> It does so much, [LAUGH] >> It really does
>> I like to, I think,
just holding it is nice, I think.
[LAUGH] >> [APPLAUSE]
>> [LAUGH] It has a good weight to it.
I think I wish I knew what it was.
It has a real a nice weight which people like.
>> Would you use it alone, or with friends, or?
>> I think the best, I like to use it with friends, personally.
>> [LAUGH] >> [LAUGH] I'm a social person.
>> Yeah. So, for all ages, grandparents?
>> Kids, grandparents, yeah.
i think mostly kids.
>> Yeah.
[LAUGH] Because
it's never too early to get started, I'm telling you.
[APPLAUSE] >> It's a holiday gift.
>> A holiday gift?
Yeah, it's good.
A Bar Mitzvah gift, probably would be good.
>> [LAUGH] >> Quincenara, Sweet Sixteen.
>> [LAUGH] >> [APPLAUSE]
>> All right.
Do you wanna see what you were selling?
>> I would love to see what it is.
>> All right. >> Gross.
>> [APPLAUSE]
>> Yep.
Never too early to get started.
>> Never too early to get started.
>> All right.
>> I'm just gonna take one of these.
>> [LAUGH] >> All right,
that's your anniversary gift.
>> Thank you, yes.
>> [LAUGH] [APPLAUSE] >> Our friends at Chideo,
which is part of the charity network, are changing the way cause and
entertainment come together, and are gonna donate $20,000 to Hilarity for Charity.
>> That's so awesome.
Thank you.
>> [APPLAUSE] >> We'll be right back.