Ozuna is a great friend of mine.
We were doing already 14 videos.
So when he calls me and said, "Hey I have a bomb."
"I have this amazing song and you will not believe who's going to be the feat."
He gave me the song.
I started listening I'm like, "Wow."
"You have a bomb in your hand. You know that, right?"
And he's like, "Hell yeah.”
I have a very unique relationship with Ozuna.
Ozuna trusts me, thank God, trusts in the work we do.
He only told me, “I only have one request.”
I’m like, “Okay, what?”
“It have to be in Jamaica.”
Basically the concept of the video is this humble guy from Jamaica that falls in love
with this supermodel and he want to date her.
You can see both sides of the story.
You know?
When I listened to the song I knew it was going to have this 90’s feel and look.
I come up with this idea of having this kind of crazy type of text.
And I don't know why it reminds me a little bit of 'Saved By the Bell'.
You know, all these triangles and all these little stuff and the waves.
All of it.
At the beginning of the video you can see actually this VHS effect.
This effect evolves when you see actually Ozuna doing a pose, but he looks like 4k resolution
and the background is VHS effect.
I remember watching a video in 2012, it was from Joey Bada$$ and Chuck Strangers called
"Fromdatomb$."
It had this unique effect that you can see this person perfectly shot, and everything
around it was this VHS effect.
That stuck in my mind for so many years, and I say, "I want to do it."
"I want to do it.”
And suddenly I have this project and say, "This is perfect opportunity to do it."
There’s Rotoscope on every single frame of the video.
It's really hard to do it.
My post-production team worked, I believe, for half of 3 weeks straight.
No sleeping.
Pure coffee and Red Bull.
I didn't want to stop there.
I didn't want to be the only the only different thing on the video.
I wanted to have these small moments in the video that you can separate the person or
the object in the image and do this "Echo Rastafari."
Like, you can see this image have this kind of like VHS effect and also the colors of
the Jamaican traditional culture colors.
We call it the "Echo Rastafari."
That’s what the post-production team called it.
I remember watching a video of No Doubt called "Underneath it All."
They have these guys riding a bike and suddenly this image of them multiplies.
This is a small tribute to that.
I have a lot of stories in this shot because, first of all, we were never supposed to shoot
it here.
The day before I was looking around for a place I wanted to shoot and between one place
and another we passed through here and I loved this place.
I love it.
It’s very real.
It’s real people out there, with real traffic.
It talks a lot about Ozuna.
He is not this sort of cocky artist.
He likes to be around people.
He likes to be around his fans, or around people who enjoy his music.
We were in control of the situation until this guy, he runs around the corner and almost
hit Ozuna.
This cop saved his life and was like, “No wait!”
Stops the car and gets a ticket.
He got a ticket.
Everybody started screaming like, “Be careful Ozuna!”
He turns around and I cut it right there.
On the video clip.
I have a moment when I was writing this project on a scene from the video "Beautiful" from
Snoop Dogg and Pharrell.
I love one of the moment that Snoop Dogg is playing around with a girl in a bed.
I thought it was very simple, very elegant, very neat, and I wanted to actually give a
small tribute to that moment too.
We had to shoot it three times, and only the third one worked.
It was funny because it was like Ozuna here, and Cardi B here.
So it didn’t work.
The space between them didn’t sell the song.
So every time they were getting closer, they were getting closer, they were getting closer
they were getting closer until this particular shot.
And it was perfect.
I knew from the beginning that we have to end this video on a party.
On a big Jamaican, colorful party.
I always wanted to do a party on a ruins.
In an abandoned place.
The original way to do it, it was to have Ozuna and Cardi B walking on this part, meeting
each other in the middle and suddenly Ozuna have this flashlight gun and, “Foo!”
Start shooting to the sky.
And I ask Ozuna if he can hold it, and he's like, "Hey."
"You remember what happened with Michael Jackson?
"He burned his hair. I don't want it to happen to me."
Cardi B was right behind me listening and she's like, "Heck I'll do it."
I'm like, "Are you gonna do it?"
"Yeah, why not. Let's do it."
“Okay, I want to go home and sleep.”
It was really late.
So our PA turns around, runs, gives it to her, and it was 3, 2, 1, dolly back.
We went all the way back, then we cut to black and I wanted to thank the people in Jamaica
for everything they do for us and this beautiful moment that we shot the video.
And I loved it.
It was, I think, a perfect way to say goodbye and farewell to the people in Jamaica that
helped us.
It was a really fun experience to work with her.
She's an amazing singer, amazing woman, very humble.
And those guys together were a perfect combination.
Match of heaven.
It's been five great years.
Doing a lot of stuff.
Starting in Venezuela and right here in North America trying to actually do new projects
with North American artists.
It's a blast.
I'm having the best moment in my life now.
She has some big balls.
She only told me that she don’t want to light it up because she’s afraid that the
melting is going to ruin her dress.
“You’re more concerned about your dress than yourself?”
And she’s like, “Yeah!"
"You know how much is this?”
I’m like, “Okay.”