Today's question is about Google Merchant Center, a service provided by Google for ecommerce store
owners to get their product information on to Google so potential customers can search for it.
Hi, I'm Clarice Lin, the ROI Doctor who helps small businesses and ecommerce stores to get on Google
and YouTube page one. Today I'm going to talk about the top three issues that could be causing
your Google merchant account to be disapproved. If you have a Shopify store and you want to get your
product on Google, you need to set up Merchant Center account and a Google Ads account. So now
you know how the entire ecosystem work, you know, you need to create a Google merchant account
and you might have created it and you're wondering why Google hasn't approved it. That could be three
reasons why your account might have been rejected. Number one, your shipping information. When you're
setting up your Google merchant account, Google wants you to provide the latest most accurate
shipping information for your customers so they know exactly when they can expect their product
after they have bought it. If you haven't filled out this shipping information in your Shopify
store yet, you can also view it when you are setting up your Google Merchant Center account,
put in URL web page, where you have the shipping information on your website as well
as what's the delivery turnaround time, if you're doing local orders, you could be having
three days three to five days turnaround time. Whereas if you're doing international orders,
you could be filling up this information that it says it takes about seven to 10 days for
the Product to Ship overseas. So you want to put that clear piece of information inside if it's not
available or if this information that you're putting in is not consistent with
what you've put on your website, Google might reject your account application.
Number two, return policy. Google doesn't want to just promote any products from any Shopify store,
They want to only allow trustworthy Shopify store owners to list their product on Google,
you need to put in the return policy, what's the responsibility of a customer,
let's say if they want to return what they should do next. So this information should be available.
And it should also be put on a webpage where you can share the link with Google to tell
them this information is here and it should align with information that you have submitted. And with
that information this could also include not just how to return the package, you would also
need to include a contact information within the returns policy that customers need to know
whether they need to print out the return labels themselves, or you're going to send it to them
or what instructions they should follow to be able to return that product,
what's the time frame for those returns. So this information has to be really,
really clear. And it needs to be stated on a page on your website, you need to submit this URL of
this page when you're completing your setup. And then Google will do their due diligence to check
whether what you've submitted and what's found on your website, if it's the same.
And issue number three customer information. So Google wants to provide confidence to Google users
or Google browsers, people who want to buy products from online store. If Google starts
showing products from any Shopify store or store owners without verifying their returns policy or
shipping information it's making it difficult for the customers to get any form of returns
or confidence in Google's recommendation, then they will stop going to Google to look for their
products. Instead they might head to Amazon, you know or some other competitors. As Google
really wants to be expanding their presence in this ecommerce space, they want to ensure that
all store owners whom they have allow or approved to show their product on any of Google services,
whether it is on Google Search images or on Google Shopping tab, they want you to provide a contact
information so customers can get hold of you if needed, whether it is a email address or
a telephone number or a physical address that they can address a complaint letter or return
letter to you, it needs to be available. If you only have a contact form on your contact page
that will not suffice because to Google having a contact form is not a valid form of communication,
you need a valid email address, a telephone number or a physical address. So that needs to be
aligned and this address that you have listed there should be publicly listed as always to make
sure you are a valid Shopify store owner, you're not going to run off, you're not going to cheat
customers of their money because when they decide to collaborate with you, they need to prove that
they're partners that means you as a Shopify store owners are as trustworthy as them. If customers
lose their trust in you equally they will lose their trust in Google. That's why Google makes
account approval process a very serious affair and they want you to submit all the right information
before it will approve it. If you decided to have a free listing and you're wondering
why your account is not approved yet and you're not getting any information,
try to go back to this three information within your Google Merchant Center account and see what's
the problem or what's missing out there and then you have to fill it in. Have you put your
Shopify store products on Google listings yet? Can your products be found on Google? Let me know in
the comments below. Have you tried setting up a Google Merchant Center account? What issues have
you encountered? If you found this video extremely useful for your Shopify store, give it a thumbs up
and do subscribe to my channels because I'm going to start creating more videos around specifically
for ecommerce store owners, Shopify, WooCommerce, how you can rank better on Google and get more
shoppers to turn into buyers. I'm Clarice Lin, the ROI Doctor who helps small businesses and
online stores get on YouTube and Google page one and I'll see you in the next video. Bye.