this video is going to be jam-packed with super helpful tips that will help you
absolutely crush it when pitching a logo to our clients these tips are going to be
quick fire so listen carefully as we move through today's video what if i told you
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sunnystudio.com forward slash course to learn more let's start with the basics of any pitch
logo design or not if you're pitching in person or maybe on a zoom call you should do your best
to remain polite confident and also calm in this moment when you are making the pitch you are a
salesperson trying to sell your conceptual ideas to a client remaining calm polite and confident to
ensure that you give off the best impression and keep the client on your side so to speak
moving into more specifics for logo designs one of the main things to keep in mind is to demonstrate
in the pitch how the logo design solves a problem or adds value to the clients this
can be done easily by pulling up the goals from the project brief and talking about how your logo
addresses those goals for example your clients may have a very outdated logo with new competition
emerging in their relevant industry you can talk about how your design will bring their brand into
the modern day and directly set themselves apart from the competition in a positive way
it's good to mention how your logo addresses project goals early on in the pitch
and this is so that you make sure to catch their attention in the early stages of the pitch
this of course works on digital presentation pitches as well as physical ones too
next relate the logo choices back to the target audience explain who the target audience of
your clients brand or business are and show how your logo is going to resonate with that group
of people also explain why it's important the logo does this and how it can really help their
business grow and you should know all about the target audience from your research and the project
if you're pitching your logo with just a digital presentation maybe sent to their email whatever
or if you've printed out a physical presentation to pitch in person you should be using mock-ups
either way not only that but show the logo in practical situations i cannot emphasize
enough how powerful and important this is often our clients do not have the artistic mindset
or the creative thinking to visualize how your logo design will look in real life use so mock
it up in situations that relate to their business so they can really see how it's going to function
also talk about psychology when you're pitching your logo design concepts or designs if you
bring up such things as color psychology typeface psychology or shape psychology this will help you
see more professional and it's going to justify your reasoning and your choices an example would
be if one of your concepts is orange and you could say that from a psychological point of view
science states that orange is a color that evokes a sense of action energy and change in people
when they view it this sort of tactic strengthens your arguments and also your sale to the clients
of course you can only talk about psychology if you've properly researched your project
and made an effective design remember that we started strong with addressing the goals in the
project brief and how the logo addresses them well we also want to finish strongly as well leaving a
strong finish to the pitch basically ends things on a high note the client is then left feeling
positive with the pitch and also your ideas well that's the idea anyway so at the very end maybe
share the logo concept in its strongest situation and form and add in a sentence or two about how
the design is going to benefit the client and add value to their business they've spent money on you
because they assume you can help them make more money in return so you obviously want
to express that your logo can do that for them and it is going to do that for them
but yeah above all just remember to remain polite and also confident if your design is on point
and you understand why you've designed everything you've done you can be confident in presenting
your findings if you want to learn more about graphic design do click
a video on screen and until next time guys design your future today peace
you