[MUSIC PLAYING]
Did you know that you can engage with your followers
on your computer on Instagram?
Hi, my name is Sue B. Zimmerman, and today I'm
going to show you what the interface on your computer
looks like and how you engage with your followers
and all your fans.
I'm going to share with you what you
can do from the desktop version of Instagram.
Now, Instagram was designed as a mobile application,
so you do not have full functionality from the desktop.
When you first log in, you'll see
some of your most popular pictures
from the last month interchanging.
I actually like this feature a lot,
and one of the things that I do frequently
is I grab a screenshot, Command Shift 4, and I take a shot.
I wait till it gets to a good point
where I like all the pictures that are there
and they are rotating.
And I will save that to my desktop
and share it on Facebook, and then
copy and paste the URL right here and let people
know that they should come follow me on Instagram.
Because a lot of people on Facebook
may just be getting on Instagram and have
had no idea that you're there, so this
is a good way to give a shout out to get people over there.
So I like using the desktop version for that purpose.
Now, when you do get on the desktop version, what
you do see are your posts, your followers,
and who you're following.
You also see your avatar-- your beautiful smiling
face is what I suggest putting there--
and a description of your bio.
You can also click in and view your comments here
and engage back.
Right here, you can engage right back.
So if I hadn't already left a comment to outforawalk2--
she actually walks dogs-- I would leave one there for her.
So let me see if there's one here.
I posted this this morning.
I was going out for a run.
OK, so this is great.
There are a lot of posts here.
So let me just get in here and show you what I mean.
So at Perfection Chocolate, and Perfection
Chocolate is out of Sydney, Australia.
Yummy chocolate, if you want to know about Chocolate Johnny
he's pretty awesome.
LOL, I'm just going to say LOL, because they're
sleeping when we're awake.
So I'm going to show some love and I'm
going to share that, return.
So now that comment is there and you can engage right here
on the desktop on Instagram.
So that is something that you can do.
You can also edit your settings by clicking your name
on the top right hand corner.
And you can edit your profile right here, second tab down,
and go in there and edit it.
And when you do, you want to just
make sure you press this green button down the left hand side
and submit any changes that you may have made.
And you can also, right here, edit-- log out of your account,
log into another account if you have multiple accounts.
That's something you might want to be doing as well.
So there's a little toggle here of what you can do.
Now right in the middle, it's like your news feed on Facebook
or on Pinterest.
You can click the Instagram name and scroll through.
These are people that you are following.
So you can view images of those posts that you are following.
You can also-- let's click back.
OK, so those are things that you can do.
You can engage, comment, edit your profile.
What you can't do, you can't click in
and see who you're following and see your followers
like you can on the app.
Now, I use Instagram 99% of the time right from my phone.
I very rarely get on the desktop.
I get on to do those screen shares that I showed you.
But I do not engage here, I engage on the phone.
But you may be your desktop all day,
and this might be what you need to do.
What you cannot do on Instagram is search or click through
hashtags or users.
So I find that somewhat limiting.
You cannot view all of your followers or people that you
follow, like I just mentioned.
And you cannot upload post.
So this makes it pretty difficult as a place
to really use Instagram for what it's meant to be.
But what it is good for is using less data and battery
power on your phone.
Because if you're like me, you're on like 3% all the time,
that's why I carry around my chargers.
But if you're just responding to comments on your own images,
then this is absolutely perfect.
It's also good for seeing which of your posts
have been popular recently by just looking at the likes.
I posted this one this morning when I went for a run.
This is yesterday when I was at Inbound with Vivica,
the LinkedIn expert.
So you can just scroll over and see how many likes you get.
Obviously, Guy Kawasaki, I'm going
to get a lot more likes than a lot of my other posts.
And I also like that you can see the date.
So it's like a digital scrapbook,
which I value so much, because often when I'm
going to go do a slide presentation, I can say, OK.
I was at creativeLIVE in San Francisco,
and I need this picture for a presentation.
Here I am with my producer.
I know in my head that I literally
post on Instagram every day, so I can find the posts
that I need to use to post them in a presentation or a webinar.
So I love the fact that the date is here
so I can go back, look on my calendar,
and find the graphic content that I
need depending on what I am sharing.
So that's absolutely what I do like.
But as I mentioned, I am an avid mobile Instagram user.
That's why I love Instagram so much-- it is in my pocket,
I am on the go, I can instantly share visual stories
with my community and followers and give value.
And that's why I love using mobile.
But for those of you that are kind of chained to a desk
or just don't have the ability to be
out and about with your phones, you can get in there
and engage on Instagram.
And when I say "engage," the most important thing that you
are doing literally is getting in there
and commenting, commenting.
And engagement is the key to your Instagram success.
So I would love to hear from you if you
use Instagram mostly on your computer.
Let me know what benefits, what you like, why you do that.
Or if you are a mobile user like myself,
I'd love to get those comments as well.
Thanks.
Did you like this video?
Be sure to subscribe to my channel
and take a screenshot of this video,
share it on Instagram, @ mention @SueBZimmerman
@theInstagramExpert-- because those are two of my accounts--
and while you're at it, use the hashtag @InstaGalLive.