- There are one to many SEO tools.
It can be overwhelming.
So today I'm going to break down my favorite four.
Hey, everyone.
I'm Neil Patel.
And today I'm going to break down
my four favorite SEO tools
and the ones that are a time-waste.
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So let's get first started with the four that I like.
Number one, of course, Ubersuggest is one of my own tools.
I built it not because I want to recreate the wheel
and build an SEO tool like everyone else.
I did it because a lot of the SEO tools out there,
they're expensive,
who wants to spend a hundred dollars a month for SEO tool.
So I built something that's free.
Sure there's premium versions of Ubersuggest
but you can do a lot for free.
From keyword ideas, to top pages by traffic,
to back link opportunities.
What I really love the most in Ubersuggest
there's a few features and I'm going to break them down,
is whenever you're doing keyword research
in the keyword ideas report,
you can click on this button, page one, ranking potential,
and you put in your URL
and it'll tell you all the keywords
that you can rank page one on,
based on your domain authority, your on page SEO,
how long your site's been around.
So it'll tell you what you actually have a shot
to rank for right now. Right?
And that's great because SEO is a long game,
but who doesn't want to see more short-term results.
The other feature that I really love in Ubersuggest
is the competitor analysis.
I can put in my domain name and
my competitor's domain name.
And it'll show me all the keywords
that they rank for the I don't rank for.
And it'll also show me all the keywords that you know,
I'm ranking for, that they're also ranking for.
And then you want to check out what are the keywords
that they're ranking for
that you're not even targeting
because that's a keyword gap.
That's your opportunities.
Another feature that I love in Ubersuggest
is the back links opportunity report.
See when you're doing link outreach,
if you just hit up sites asking them to link to you,
the chances that they're going to link back to you
is slim to none.
But in the back link opportunity report,
it shows you who links to your competitors,
and multiple of your competitors.
So I can put it in my own domain name
as well as a few competitors.
And if someone's linking to three of my competitors,
you know that if they linked to three of my competitors,
they don't mind linking to other websites in my space.
So if I take the time and hit them up,
there's a great chance that they'll link back to me.
The next tool I like is Click Flow.
It's used to test your title tags
and your meta description.
This is great because a lot of times
you can boost your rankings,
not by building more links,
but just getting more clicks.
If everyone does a Google search for a keyword like
dog shoes and they click on the second result,
instead of the first result,
it tells Google that no one wants a first result.
They prefer the second result and
they'll switch the rankings.
The next tool I like, Google search console.
It's free.
You can discover keywords that you need to double down on.
Here's what I mean by that.
Go to Google search console,
see the pages that are getting traffic.
Look for the keywords that you're ranking for
the bottom of page one, on page two, page three.
And see if you're using those keywords within your content.
If not, if those keywords are relevant, integrate them,
it'll boost your rankings for those terms,
helps you double down and you
should see results within 30 days.
Of course, one of my last favorite tools is Google trends.
It allows you to explore new opportunities
and find a lot of great keywords
and categories to go after, especially what's trending.
And what's going on an upward trend versus a downward trend
because you want to go after more keywords
and terms that are on an upward trend.
As for a time-waste, you know,
when you look at very technical SEO auditing tools,
there's a lot of them out there.
It's only worth it if you have huge websites
with thousands of images,
complex internal linking structures,
unless you have a critical technical SEO problem.
Most of the time,
you won't need to be running lots of crazy in depth audits.
You can do a lot for free
within just the Ubersuggest, auto report.
Now think about the ROI of your efforts.
What's working best in your SEO.
Don't spend time and money on all the tools and activities
that aren't really yielding those results.
So when you're looking at a lot of the tools out there,
I'm not trying to point any names.
It's not about looking at
a hundred different reports or features.
If you're a big enterprise company
you needs specific reports to solve specific problems
that no one else has all means use them.
But for most of your day-to-day stuff,
you're not going to be using those features.
You're just going to be paying for stuff that you don't use.
So instead, I want you to focus on what's driving your ROI.
Go look in your Google analytics,
go look at what's driving the conversions,
your goals, what content, what channels.
Focus more on that than wasting your time
looking at 20 tools.
It's not just about the cost.
Cost isn't the issue of the tools.
The real issue with using too many tools is
it's a big time suck.
If you spent your time on what's generating your ROI,
you'll make more money.
If you need help with your marketing,
check out my ad agency, NP digital.
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Thank you for watching.