word mark lettermark brandmark pictorial emblem these are all types of logo designs but
when do we know when to use which of these types today's video will help you better
understand each style of logo and when to use them on your projects the first type
of logo we're going to talk about today is the lettermark or some might say the monogram logo
these logos are comprised of just texts but they do use the initials of a company or brand the main
reason for this kind of logo is where a brand name is too long to be well brandable and so the name
is abbreviated into single letters for example the national aeronautics and space administration or
as we commonly know nasa now if you have a client who has an extra long brand name and as a designer
you think is not going to work as a logo then you might try suggesting a monogram logo but they are
often tricky to work with because you need to find a way to make a handful of letters become
iconic and to stand out from the crowd however it can be done of course next up another strictly
typographic logo the word mark some examples that exist are disney google coca-cola and fedex
but when would you possibly consider this kind of logo variation for your clients now a word mark is
often good for startups or new businesses and this is because it literally gets their name out there
in the open world they are simple and communicate to the target audience easily because the logo is
exactly what it says however you need to use your knowledge of design and marketing to convey the
right message and the tone with the typography disney has a very elaborate and decorative font
because it's based around a sense of fantasy and magical entertainment for children also
it's quite important to keep the word mark logo short nothing too long in terms of the number
of characters you use word marks are also good for showing a brand's confidence you'll notice
a lot of fashion brands have word mark logos or at least they heavily use the word mark versions
but how about the brand mark or others might say the pictorial mark logo these are often added into
a logo design package but there are some brands that exclusively just use a brand mark for their
logo the advantage of doing this is they're simple and easy to recognize globally that's because
there are no specific languages used so basically they're just universal the tricky part is actually
designing a brand mark that is solely related to the brand itself very few brands venture down this
route in the modern era brands like twitter and targets are brands that most of the time only
use their brand mark when it comes to representing their self in society they do have versions of the
logo that is complementary with logo type but they rarely use them when done correctly the brandmark
logo is great for forming that psychological bond between brand and target audience and also when it
is done correctly the bond runs pretty deep now the combination logo mark uses both a logo type
and a brand mark these are the most commonly seen types of logo out there and in my honest opinion
they're likely the easiest to work with as a designer these are good for clients who don't
have lengthy brand names and also when you want to offer flexibility like i said earlier these
days a lot of designers including myself will package a logo in the forms of just the brand mark
just the typography and then also a version of them both together as a combination mark
you want to make sure that your typeface style matches the style of the message or the brand mark
and that's so the overall designer comes together and also conveys the intended message
if your client is looking for intense simplicity then you might want to just focus on the brand
mark or word mask emblem logos are quite niche the most notorious of course is the starbucks logo
by appearance they seem very traditional and some might even say outdated
however these types of logos do suggest authority authenticity and demand respect they're often used
for organizations or government entities and also any kind of group or team as well this is
mainly due to the roundness of the design which psychologically speaking suggests togetherness
mascot legos are again quite niche they come across as sort of entertaining and fun they are
there to give the brand a face or character to remember and possibly even to appeal to
a lot of restaurants and food type brands do use mascots for logo designs that's because they
are fun and also that their clients should feel the same way when engaging with the brands that
being said using a mascot as a logo can easily go wrong and it's hard to pinpoint the right type of
mascot for a brand that can stand the test of time it is possible but it's also not easy just
like with deciding what kind of style you want to go with choosing the right type of logo is also
essential to conveying the right message for your clients brand but if you want to learn more about
logo design just click a video on screen and until next time design your future today peace
you