- Google ads don't work.
Facebook ads don't work.
SEO doesn't work.
Pinterest does not work.
Nothing works.
All these platforms suck. What?
You can't blame the platform if you're not getting sales.
If these platforms don't work,
how did Google make $130 billion in revenue in sales
from Google ads last year?
It's because when done right, Google works.
In this video,
I'm gonna show you guys what most people are missing
on their e-commerce stores when they're not getting sales.
And I'm going to show you how to check
where the big problem is for your store
when you're not getting those sales.
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Google are making a killing with their platform, Google ads,
because a lot of people are using it.
Why? Because it works.
These stores make a profit.
So they just keep putting more money into Google ads
and scaling up their store.
And you can't blame the platform Google,
if you're not getting sales.
And this is what a lot of people do
especially when they're starting
with something that's hard and confusing.
They blame external factors.
They blame others, external factors,
rather than taking responsibility
and looking at their own business.
Stop and take a look at your funnel and your store.
I guarantee you, if you're not getting sales,
it's usually not because of your ad account, usually.
If you go through my channel and courses,
then you'll have the fundamentals in place
for your Google ads account.
But now you need to turn to your website
and make sure that it's a sales generating machine.
This means optimizing your website for your customers,
increasing your conversion rate.
If you're not getting any sales at all,
even though you're getting a lot of quality traffic
to your site, then look at the funnel,
it's likely because those people hit your site
and you're not giving them what they want or need.
Do you have the right products?
Are they properly priced?
How's your ad copy and your product page copy.
Do you really know who you're selling to?
I have helped dozens of stores
hit that million dollar a year mark in sales
and the ones that do that,
are the ones that do exactly what I'm saying in this video.
I had a call last week with a subscriber,
and she was asking for some help
on starting her Google ads campaigns.
And I looked at her website and it was incredible.
It wasn't incredibly designed,
but I could tell that she really understood her customers.
And do you know what,
before she was running any ads on Google or Facebook,
she's already getting five to $7,000 in sales per month.
That's insane.
And the reason that's happened,
is that people just shared her product across social media,
they've talked about it and people coming back to buy again.
She's built this custom branded store
and she really understands who she's selling to.
When you do this properly, your product sells like hotcakes.
And when you start your ad campaigns,
it's like putting fuel on the fire.
People already want this product.
A lot of the ad accounts,
all they do is they get it in front of the right people.
So yet there's a lot of setup and optimization
you need to do to maximize the sales
and profit for your store.
But the real work is done on your actual store.
And that's understanding your customers
and optimizing that site for those people.
And many of these stores I work with are drop shipping.
So you can't say,
"Oh, it's because they're drop shipping,
"Or because they're selling out of their garage,
"Or what have you."
That's just the fulfillment model.
But the thing is,
with these stores that are doing really well,
some of them are drop shipping, but you would never know.
The reason is they have custom branding,
custom copy, custom photos.
They have really figured out who they're selling to
and it makes them so much more competitive.
No one can just come in, steal their products,
and just sell it to the same audience
and steal all their profits.
Now stop and look at your own store.
Look hard. Think.
If you're a customer, would you buy from your own store?
Now go and get someone, a customer,
that you would try to sell to,
show them your website, ask them if they would as well.
And if you don't know
or you've never met someone that would buy from your store,
even just over email, live chat or calling,
then that's your first problem.
You don't know who you're selling to.
It means you haven't met your customers yet.
And I don't mean in person.
I know that's not necessary.
What I mean is you just haven't contacted them.
How are you going to create a great website
and sell products to people,
if you don't even know who you're selling to?
And no, the demographics report in Google analytics,
isn't enough.
You need qualitative data, words from real people.
Not just numbers, but actual what they say,
how they communicate, how they express their problem,
and their need, and desire.
And all these successful stores.
And I'm just talking stores
that even up to 10 $20 million a year,
they really understood their customers.
They would have phone calls and phone calls and phone calls,
with these customers,
build out these documents
that really identified who they're selling to.
And I know it takes a lot of work
and it's not as nice as a formula
of how to find a great product or what have you.
But man, this stuff is fire,
it works so well, seriously.
And the hours that you spend right now,
and it may only take 10 to 15 hours to get this done,
it's worth millions of dollars.
In the long run because you set it up.
Of course, you're going to be
constantly listening to your customers
as you grow your store,
but at the start, man, it's worth so much.
It's just crazy.
It's crazy. It's crazy.
That's it guys.
Thanks for watching this video.
If it was helpful, please give it a like,
let me know in the comments below.
I really appreciate all the feedback you guys give me.
And if you haven't subscribed yet, consider subscribing.
Cause I'm putting out a lot of great videos
and content for you guys to help you grow your store.
Thanks so much for watching guys
and I'll see you in the next video.
Bye for now.
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