Hi, I'm Kanan.
I'm the strategist lead for the AdMob in India.
And today we're going to talk about
how can you build a successful business out of ad development,
whether in India or abroad.
So let's first talk about what is AdMob,
and how can it be useful to you.
So AdMob is Google's solution for in-app advertising.
That means if you have a mobile app
and you want to monetize it through in-app advertising,
AdMob is a cool product to use.
So how can it work for you?
So think of it as from a user perspective.
When you're browsing an app, and you see an ad,
when do you tend to click on it?
Only when it's relevant, right?
So it's important from an advertiser and a publisher
perspective to deliver ads that are very relevant to a user.
So to give you an example, if I'm browsing through a travel
application, and I want to book tickets from Delhi to Bombay.
So I check the fares, check the date,
timing, and then I decide not to buy for some reason.
After that I move on to a gaming application.
By browsing through the gaming application,
if I see an ad from the same travel app
talking about discounted fares from Delhi to Bombay,
it might catch my eye.
That is something I'm interested in,
that's something that's relevant to me.
So, if I click on it, you, as a publisher of the app,
will earn money from that click.
So it's important to deliver ads that are very relevant.
And that is what Google's technology does.
It ensures that only relevant ads use the right users.
The other thing that is important
is to check where are your users coming from,
where are you getting the clicks and the revenue from.
So we have advanced features, reporting and filters,
which allow you to do just that.
The other thing that's important is to maximize reach.
So If you build a really cool app,
it's important to make sure you reach the right users,
people can find your app easily, especially
considering the kind of competition that's out there.
So think of an app that is really, really popular.
It became popular for a reason, because the UX is really good,
people find it engaging.
So it's important to build a quality app,
but it's also very important that people
can find your application.
So discoverability, and maximizing downloads,
maximizing revenue is something else
that you need to keep in mind when you're building an app
business, and this is something that we hope to help you with.
The other interesting thing about AdMob
is that not only does it allow you
to monetize your mobile applications,
but you can also use it to promote
your apps as an advertiser.
That means if you want to showcase
your app on other people's applications,
you can use AdMob.
It's very simple to set up.
But let's focus on the monetization side of it.
So if you are an app developer and you
need to figure out how you're going to make money out of it,
you need certain monetization options.
So essentially there are four ways
to monetize an application.
The first is a paid model.
So that means your app is [INAUDIBLE] paid.
If a user wants to download it and use it,
they have to first make a payment
through the Play Store or any other app store.
The second model is a freemium model, which is more popular.
How the freemium model works is if you have a mobile app,
like a game, which has about 100 levels,
you make the first 10 levels completely free.
So, from a user perspective, it is more effective
because I download the application,
I test out the first ten apps.
If I think it's an engaging app and I want to play the next 90
levels too, I make a payment of, say, $1 or $0.50 or $2,
whatever you define, I get access to the rest
of the levels.
So as a user, I'm sort of getting
a sense of what the game is, I know what I'm paying for,
so for me its value for money, so it's easier for me
to make that payment.
The third model is in-app purchases.
So you can combine this with both the other options.
So in-app purchase is a model where you buy something
within the app while you're engaging with it.
If it's a game, you can pay for a booster of sorts.
Or, if it's a social app, you can
pay for an additional feature which
may not be otherwise available.
The fourth and the most popular model is in-app advertising.
That means it's a completely free app,
and you monetize it by placing ads
which are both relevant to the user, and also engaging.
So this is where AdMob comes in.
It helps you monetize by placing ads in your existing
application.
So advertising is an easy way to offset development costs.
So if you already have an app out in the market,
you're working on the second one,
you need some sort of revenue coming in.
So, because AdMob is just plug and play,
it's very easy to work around it.
And revenues scale as you grow.
Because, if you have only 10 downloads,
your reach is limited, but as you
go from 100 downloads to 10,000 to a million,
your user base is growing more and more people engaging
with the ads, and they tend to click on more of such ads
and you get paid even more.
So revenues definitely will scale
and you will make more and more revenue as you grow.
And, because it's such a simple product,
you can start earning revenue right away.
So as soon as you create an account and implement the SDK,
ads will start showing on your mobile application.
So let's take a step back and understand
how AdMob essentially works.
You create an account in AdMob, which
is a few basic steps, like your username, billing address.
And then specify the kind of app that you've
built, whether it's an Android app, or iOS, or Windows.
And after that it allows you to download the SDK.
Once you integrate the SDK in your mobile application,
ads will start showing instantly.
From then on, how do you start making revenue?
So your app is uploaded on the Play Store, for instance.
I as a user browse through it.
I think it's interesting, I download it.
After downloading, I will launch the application,
and, once I'm engaging with it, I'll
start seeing ads at the bottom or top,
or wherever you choose to place them.
If I think it's interesting or if it's something
that I want to look at, I will click on the ad.
And as soon as I click on it, you get paid.
AdMob has unmatched reach and scale.
That means not only do we support Android,
but we also support iOS and Windows.
Also, advertisers from across the globe
have access to your application.
So, if an advertiser sitting in the US, UK, Australia
thinks your app is interesting or if it's
popular in their country, they can
choose to target your mobile application,
and you can make a lot of money with it.
So you can start making money from AdMob right away.
All you have to do is sign up for an account,
download and integrate the SDK, and it's as simple as that.
I hope this session was helpful, and let's see
you start making money from AdMob right away.
Thank you.